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BeefCast Sponsor Report Sep Oct 2008
- 2. Sept/Oct Sponsor Report A Note from the host BeefCast Impression Stats * Perspective of a new 40,000 generation of progressive 35,000 agriculturalists at the National FFA Convention, where over 30,000 Banner Impressions 50,000 young people gathered 25,000 together with their passion for agriculture and the grandiose 20,000 Email Impressions goal of feeding a growing world 15,000 population. While the challenges 10,000 Podcast Impressions we continue to face seem to be more dynamic than ever, we are 5,000 fortunate to have young leaders - with the passion and desire to solve Sep Oct Total them all and lasso the moon, too. * Which is good because the challenges presented to our industry are continually developing beyond the rising production costs that end at the farm gate. The presence of the Humane BeefCast Downloads Society of the United States has also risen substantially as they dedicate millions of dollars from Podcast Downloads their packed coffers to the ballot initiative Proposition #2 in the state of California. As you are September probably aware the proposal October restricts the freedoms of livestock producers and constrains their 3,566 production practices through the implementation of housing size minimums in the name of “animal welfare.” The need for unity in the voices of all agriculturalists has 3,301 never been greater than today. Trent Fredenburg
- 3. Sept/Oct Sponsor Report Events Attended Sept/Oct Facts • Ohio Angus Conference • National FFA Convention 24 shows were produced • Beef Quality Summit 137 average downloads per episode in September/October 6,867 total podcasts downloaded 13,734 podcast impressions Interviews 21,142 email impressions 49 interviews conducted 1,938 banner impressions 36,814 total impressions See Who’s Listening http://www.trufflemedia.com/maps/BeefBatchGeocode20080901to20081031.html
- 4. Sept/Oct Sponsor Report “The BeefCast community is succeeding in their Benefits of Podcasting efforts to encourage and motivate their • Enhance customer intimacy. audience to consider • Engage decision makers and influencers. the pertinent • Share product messages and stories more dynamically than most other challenges the beef media. industry is facing. • Connect with customers where traditional marketing/sales do not. It is a great way • Deliver valuable insight to customers like no other company. to keep updated in • Integrate with other components of the marketing mix. a short amount of • Provide a convenient source of information that can be listened to where time.” and when they wish. -BeefCast • Feedback sought regularly through Web comments, surveys, email Listener feedback, and toll-free telephone. • Incredibly flexible and responsive – Changes to content and format are made quickly in response to customer interests and recommendations. • Coverage of industry events, promotion, and travel are included as part of the sponsorship without additional expense. Truffle Connects you and your Key influencers & Decision Makers • Producers of the most downloaded agricultural podcasts • Largest source of online interviews • Widest array of agricultural sponsorship • Sophisticated member tracking • Relationships with international media and information sources • Preferred conference content distribution partner • Information people are asking for • Integrated content management
- 5. For more information contact Aaron Gilbertie agilbertie@TruffleMedia.com 317.690.7097