1. Mobile apps: the time is now!

2. program
1.30 pm welcome by Walter Mortelmans (Managing Director The Ring Ring
Company)
1.40 pm -2.10 pm general introduction, facts and figures – Bart Van den Notelaer (BU Manager
Content & Applications Manager, The Ring Ring Company)
2.10 pm -2.20 pm Women and their iPhone – Filip Huwaert (Sanoma Magazines Belgium)
2.20 pm- 2.50 pm Boosting interactivity via mobile internet -Rutger Beckers (The Application
Store)
2.50 pm – 3.20 pm How to leverage the mobile marketing opportunity for brands – from loyalty
to acquisition” Julien Oudart (VP Sales & Marketing, Sofialys France)
3.20 pm - 3.40 pm coffee break
3.40pm – 4.10 pm “Watch/Click/Buy” - Yf Brodala (Marketing & Diversification Manager, SBS
Belgium)
4.10 pm- 4.40 pm You have got yourself an app, now what? - AdNerds
4.40 pm- 5.00 pm Q&A and wrap up
5.00 pm – 6.30 pm network drink

3. you want yourself an app?
now what?

4. summary
• about us
• mobile relevance
• mobile internet usage
• app stores and operating systems
• top 10 money making apps
• a few tips
• what’s in it for you?

5. • founded in 1991
• automation, development and go-to-market project
management of applications for fix/mobile phone
• media
•call center automatisation
•integration of phone solutions in CRM
•development of smartphone applications
•30 million transactions in 2009
about us

6. relevance?
10.503.250 residents
11.550.530 mobile subscriptions
sources: The Netsize Guide 2010, MEC, ISPA, Apple, Morgan Stanley, own sources
= 109.97% mobile penetration rate
3.151.537 active internet connections
over 250.000 applications in the Apple App Store
1.402.504 Belgians surf several times per week
with their mobile phone
mobile internet penetration will be higher than
desktop penetration in 2013
6
500.000 iPhones

8. app stores and operating systems
• relevant manufacturers, operator systems and
application stores*
highest number of applications & biggestusage = iPhone
biggest marketshare = Nokia
runner up = Android (Google)
*virtual shop (on line and on the device) where the user can download applications and games
(e.g. Facebook, routeplanners, news sites,...)
manufacturers operator system app store
Apple iPhone iTunes app store
Nokia Symbian OVI
HTC/Samsung Android Android marketplace
RIM BlackBerry BlackBerry App World

9. 10 money making apps
Paper Toss Wall Street Journal Pandora Radio Doodle Jump
Tap Tap RevengeRed Laser Flight Control Shazam

10. a few tips
• define your objective
– do you want to sell stuff?
– entertain people?
– create traffic to your other channels?
– create extra ‘touch moments’ with your consumers?
• what makes your app mobile in order to create a
better/different user experience compared to the fixed
site?
• make your app worth downloading it

11. What’s in for you?
• enable to send push notifications to the user
– based on his location
– based on his user behaviour
– based on his purchase history/behaviour
• possible to use smartphone capabilities
– geo localisation
– accelerometer (react on the user’s movements)
– …
• be present on the homescreen of the user’s
smartphone

12. Thank you!