1. Facts & Figures
First published in 1896
Daily circulation 1,96 mio. print copies
MailOnline in 1996, today the world’s largets Online News Site
106 mio. unique visitors, Aug. 2012
Revenue 2011-12
Rise of tablets and digital channels
pose a challenge to the traditional
print products (93% of revenue)
MailOnline grew rev. 74% for the year
(to 3% of total revenue)
Print advertising declined 10%, due to
decline in issues

2. Priorities 2013
“Further cost savings ”There are great opportunities for
are planned next high value content providers.
year, most notably Insightful, relevant, hard-to-replicate
the print facilities” content will be at a premium.”
- Annual Report 2012
“MailOnline will increase investments in editorial inventory with focus on unique videos
and images.”
“The sales team will be expanded to capitalise on increasing traffic coupled with
innovative formats are expected to support MailOnline in continuing to outperform the
market.”
• Monetization of editorial inventory
• Improved and richer user experience

3. Solutions
• Monetization of images
• Business model: Redirect / CPC

4. Solutions
• Monetization of articles and images
• Business model: Keeps the user on site / CPA