By
Ravi Trivedi | @trivediravi | ravi@pushengage.com

Venture Investor [US]
EquityAnalyst [US]
Digital Marketing [US]Online Division [US]
Startups, Investment, Technology
Operate Startups + Angel Investments
Digital Marketing
Digital Marketing [India, Malaysia, Singapore]
Software
Developer,
BizDev
Engage Users With Browser Push Notifications
Product, Marketing [ Global]

Grow Rapidly with Limited Marketing Spend $$
 It is a process and mind-set.
 It is a series of one time hacks along with long lasting hacks
 True Growth Hacks are short-lived.
 You need to keep finding new ideas.
 Try ContrarianThinking
 E.g. Facebook Like Campaign
MarketingTactics that have Elements of Growth Hacking
 Inbound Marketing
 Conversation Marketing

If you can predict what people will search today
- you can find several hacks
1) You can create content ahead of time, so that
you are found in SEO results
2) You can run advertisements on that search in
Google and Facebook
How to Predict?

Source: PushEngage.com Aggregate Data, MailChimp
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1. Post on Slideshare,Visual.ly,YouTube
2. Write Guest Blog Posts on Relevant
HighTraffic Authority Sites
3. Answer Questions on Quora/Forums
4. Comment marketing
5. Trend on Hacker News or Reddit
6. Press Coverage
RememberYMMV, so test out each of these
How to Create Original & Unique Content - Survey, Infographic

7. Start a Meetup/Facebook Group & Post there
8. Post on Craigslist, OLX, Quikr
9. Conduct Webinars
10. Create whitepapers for download
11. Twitter – Piggyback on a relevant trending #, or
events
12. Piggyback on large events in your space – PPC
ads
13. Powered by “…” in SAAS companies

• Retargeting (Display) + Search a recommended combination

 Speed of Page Load Impacts SEO
 Check your page loading atYSlow or Pingdom
 Google PageSpeed Service.
 AvoidTechnical Errors [ Check GWT]
 Internal Linking
 Link key pages internally
 Link Building
 Don’t link to root domain only. Link to deeper pages
 Don’t do Anchor text stuffing
 Domain Diversity - Unique C Block Domains
 High PR Domains
 FollowVs. No Follow Links
 Speed of Link Building

 What BusinessYou Are In ? [Twitter 140 char]
 Who are you Marketing to?
 Is ItTargeted Enough?
 Where can you find yourTarget Audience?
 Is your market large, but still targeted?

 Why is Messaging Important ?
▪ Bounce Rate. Good benchmark
 Create Messaging ForTarget Audience
 Broad messaging has poor conversion
 OK to ignore a set of audience, as long as you
reach target audience.
 Don’t create messagingYOU want, create
messaging for what the customers CARE
about.

 List all the places where your target customers are
 UseTools to analyze competitors dominant acquisition strategy
 Analyze the 3Tactics/Channel With Highest Expected
ROI &Volume
 Use keyword and other research to get to expectedVolume/ROI.
 Measure ROI of channels. Remove Channels that don’t perform
 Next – some tools to help you with this analysis
Channel Volume [Clicks] ROI
Adwords 10,000 15%
Email 5,000 25%

 Add Channels that perform
 Always BeTesting
 Don’t trackVanity Metrics. [90% GA Metrics]
 Track Actionable Metrics– Conversion, Churn.
 If you want Big Improvement in Results, be ready to
make Drastic Changes

 Funnel Analysis
 What is the Funnel for your Business?
 What are the benchmarks for your industry
conversion
▪ Lead Gen – Benchmark
▪ Registration Rate
▪ Conversion on Ecommerce
▪ SAAS : Free to Paid Conversion Rate
 Have you Set Up Enable Event/GoalTracking in GA
 Micro-conversions AreValuable too
▪ Whitepaper download, Video watch, Newsletter Subscriber
▪ How much value should I assign to each conversion
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