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Geolocation a.k.a  location-based services
The future is mobile
foursquare Gowalla Facebook Places Get Glue
Rewards Competition & Ego-boosting Surprises Tips & Sharing
reward loyalty give them a reason to choose you  give them a reason to share
You’re doing it right... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
location based apps changing the market...
University badges * To get the Bookworm Bender, you have to check in to a library or study area after midnight.     *To obtain the Smells Like School Spirit badge, check in to 5 sports venues on campus. *For the Quad Squatter, check in to 10 common areas.  *For Munchies, check in to 5 different campus dining areas.  *And to complete your pentagon of scholarly badges, check in to any 10 different locations on campus to obtain the College Explorer Badge.
Is it right for your strategy?

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Geolocation Presention

  • 1. Geolocation a.k.a location-based services
  • 2. The future is mobile
  • 3. foursquare Gowalla Facebook Places Get Glue
  • 4. Rewards Competition & Ego-boosting Surprises Tips & Sharing
  • 5. reward loyalty give them a reason to choose you give them a reason to share
  • 6.
  • 7. location based apps changing the market...
  • 8. University badges * To get the Bookworm Bender, you have to check in to a library or study area after midnight. *To obtain the Smells Like School Spirit badge, check in to 5 sports venues on campus. *For the Quad Squatter, check in to 10 common areas. *For Munchies, check in to 5 different campus dining areas. *And to complete your pentagon of scholarly badges, check in to any 10 different locations on campus to obtain the College Explorer Badge.
  • 9. Is it right for your strategy?