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Economic Benefits of Cultural Heritage Tourism in Hawaii

Presentation recently given to visitor industry professionals on the economic benefits of cultural tourism in Hawaii

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Economic Benefits of Cultural Heritage Tourism in Hawaii

  1. 1. THE TRUTH IS MORE VALUABLE THAN FICTION The Economic Development Benefits of Cultural Heritage in Hawai`i’s Visitor Industry
  2. 2. Trisha Kehaulani Watson, JD, PhD , , Born and raised in Mānoa B.A. Sociology / American Studies M.A. M A American Studies J.D. / Environmental Law Certificate Ph.D. American St di Ph D A i Studies Native Hawaiian Organizations: Hawaiian Civic Club f Honolulu, `Ah h i K `ahumanu, Cl b of H l l Ahahui Ka h Daughters of Hawai`i, (co-founder) Kāko`o `Ōiwi
  3. 3. What is Cultural Heritage? g Cultural Heritage refers to the cultural legacy inherited from previous generations, a l i ti legacy which we often want t hi h ft t to identify and preserve because it reinforces our cultural identity or sense of who we are as a people. Cultural Heritage is typically associated with a p g yp y particular p p or people group. Cultural heritage may be tangible and include archaeological sites, artifacts, buildings, sites artifacts buildings historic sites monuments graves sites, monuments, graves, and culturally significant landscapes such as sacred places. It may also be intangible, as in language, oral histories, beliefs, practices, rituals, ceremonies, customs, traditions, music, d t diti i dance, crafts, and other arts. ft d th t (Missouri State University)
  4. 4. What is Cultural Tourism? Cultural tourism forms an important component of p p international tourism in our world today. It represents movements of people motivated by cultural intents such as study tours performing tours, arts, festivals, cultural events, visits to sites and monuments, as well as travel for pilgrimages. Cultural tourism i also about i C l l i is l b immersion i and i in d enjoyment of the lifestyle of the local people, the local area and what constitutes its identity and character. (World Tourism Organization)
  5. 5. What does this mean for Hawai`i? Increased visitors I d i it Increased revenue to small and local b sinesses businesses Increased support to local events and programs that protect cultural heritage resources
  6. 6. Understanding the Change g g With the expansion of the global economy the economy, desire to learn about global cultures has grown Yet, Yet many Americans may still not be comfortable travelling outside the United States Hawai`i offers unique travel experiences within the United States
  7. 7. Then… and Now What was done wrong What can be better Oppression of Partnerships with Native Hawaiians N i H ii the Hawaiian Over-sexualized community images of Hawaiian Economic benefits women to Hawaiians Misappropriation of culture and cultural Accuracy in cultural identity knowledge
  8. 8. How t G t There H to Get Th Implementing C lt l H it I l ti Cultural Heritage i t th into the Visitor Industry
  9. 9. Pragmatic Progress g g In these economic times the goal to times, implementing cultural heritage into the tourism industry will be taking p g y g pragmatic and affordable steps. No reasonable person should expect p p sweeping changes overnight. The keys are 1) educate, 2) invest, 3) train y ) ) )
  10. 10. Educate, Invest, Train , , Educate: Management and Owners should work with highly qualified experts in local cultural knowledge and heritage to decide areas th t can be improved and create a that b i d d t strategic plan Invest: Invest in ways that are reasonable and affordable to make these changes Train: Train and educate staff as to how to maximize and sustain the benefits from the changes