SlideShare a Scribd company logo
1 of 26
Improving the Process of
Product Decisions Making
Tanya Aulachynskaya
Product manager, PandaDoc
About PandaDoc
B2B SaaS for sales document workflows
160 people USA/Belarus
10K customers
$20М investment
About me
7 years as a product manager
In Panda:
● Onboarding
● Workflow
● Decision Making
June 2017
Customers feedback?
More than 2000 pieces
of uncategorized,
unattributed user
feedback
Ideal process
Tools for PdMs
Migration story
Team support
Team Training
Support of the new process
Idea Portal
Customer feedback?
~650 insights
per month
Much easier to say no!
Company Goals & OKRs
Technical Debt + Bugs
Features to retain big customers
Scoring
Roadmap
Oct 2018
Oct 2018
Decision making process map
565 Commercial Street, 2nd Floor
San Francisco, CA, 94111
pandadoc.com
Questões?
tanya@pandadoc.com
fb.me/t.avlochinskaya

More Related Content

Similar to Improving Decision Making Process in PandaDoc

Transitioning to a Product Management Role by WeWork PM
Transitioning to a Product Management Role by WeWork PMTransitioning to a Product Management Role by WeWork PM
Transitioning to a Product Management Role by WeWork PMProduct School
 
bi tutorial - Right bi tool for the business
bi tutorial - Right bi tool for the business bi tutorial - Right bi tool for the business
bi tutorial - Right bi tool for the business Mondy Holten
 
What is B2B vs. B2C Product Management by Couchbase Senior PM
What is B2B vs. B2C Product Management by Couchbase Senior PMWhat is B2B vs. B2C Product Management by Couchbase Senior PM
What is B2B vs. B2C Product Management by Couchbase Senior PMProduct School
 
How to Transition Into Your New PM Role by WeWork Platform PM
How to Transition Into Your New PM Role by WeWork Platform PMHow to Transition Into Your New PM Role by WeWork Platform PM
How to Transition Into Your New PM Role by WeWork Platform PMProduct School
 
Data Products for Mobile Commerce in Real-time and Real-life.pdf
Data Products for Mobile Commerce in Real-time and Real-life.pdfData Products for Mobile Commerce in Real-time and Real-life.pdf
Data Products for Mobile Commerce in Real-time and Real-life.pdfHong Ong
 
Impactful Product Management by MessageBird and eBay, Marktplaats PMs
Impactful Product Management by MessageBird and eBay, Marktplaats PMsImpactful Product Management by MessageBird and eBay, Marktplaats PMs
Impactful Product Management by MessageBird and eBay, Marktplaats PMsProduct School
 
IIBA Rochester NY Chapter Kickoff - Jan 2009
IIBA Rochester NY Chapter Kickoff - Jan 2009IIBA Rochester NY Chapter Kickoff - Jan 2009
IIBA Rochester NY Chapter Kickoff - Jan 2009IIBA Rochester NY
 
Business Analysis in Agile Philosophy
Business Analysis in Agile PhilosophyBusiness Analysis in Agile Philosophy
Business Analysis in Agile PhilosophyAhmed Reda Kraiz
 
A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...
A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...
A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...For The Women Foundation
 
The Missing Link Between SharePoint and the End User Community
The Missing Link Between SharePoint and the End User CommunityThe Missing Link Between SharePoint and the End User Community
The Missing Link Between SharePoint and the End User CommunityEndUserSharePoint
 
B2C vs B2B Product Management by Decathlon PM
B2C vs B2B Product Management by Decathlon PMB2C vs B2B Product Management by Decathlon PM
B2C vs B2B Product Management by Decathlon PMProduct School
 
Intro to Product Management by Trunk Club Product Manager
Intro to Product Management by Trunk Club Product ManagerIntro to Product Management by Trunk Club Product Manager
Intro to Product Management by Trunk Club Product ManagerProduct School
 
Innovate Your Manufacturing Business with Digital Commerce
Innovate Your Manufacturing Business with Digital CommerceInnovate Your Manufacturing Business with Digital Commerce
Innovate Your Manufacturing Business with Digital CommerceEmily Johnson
 
What Product Management in a Start Up Is Like by Instacart PM
What Product Management in a Start Up Is Like by Instacart PMWhat Product Management in a Start Up Is Like by Instacart PM
What Product Management in a Start Up Is Like by Instacart PMProduct School
 
A Day in the Life of a Product Manager by Oracle Director of PM
A Day in the Life of a Product Manager by Oracle Director of PMA Day in the Life of a Product Manager by Oracle Director of PM
A Day in the Life of a Product Manager by Oracle Director of PMProduct School
 
Leverage The Power of Small Data
Leverage The Power of Small DataLeverage The Power of Small Data
Leverage The Power of Small DataKaryn Zuidinga
 

Similar to Improving Decision Making Process in PandaDoc (20)

Transitioning to a Product Management Role by WeWork PM
Transitioning to a Product Management Role by WeWork PMTransitioning to a Product Management Role by WeWork PM
Transitioning to a Product Management Role by WeWork PM
 
BI+A Conference 2018
BI+A Conference 2018BI+A Conference 2018
BI+A Conference 2018
 
bi tutorial - Right bi tool for the business
bi tutorial - Right bi tool for the business bi tutorial - Right bi tool for the business
bi tutorial - Right bi tool for the business
 
What is B2B vs. B2C Product Management by Couchbase Senior PM
What is B2B vs. B2C Product Management by Couchbase Senior PMWhat is B2B vs. B2C Product Management by Couchbase Senior PM
What is B2B vs. B2C Product Management by Couchbase Senior PM
 
How to Transition Into Your New PM Role by WeWork Platform PM
How to Transition Into Your New PM Role by WeWork Platform PMHow to Transition Into Your New PM Role by WeWork Platform PM
How to Transition Into Your New PM Role by WeWork Platform PM
 
Data Products for Mobile Commerce in Real-time and Real-life.pdf
Data Products for Mobile Commerce in Real-time and Real-life.pdfData Products for Mobile Commerce in Real-time and Real-life.pdf
Data Products for Mobile Commerce in Real-time and Real-life.pdf
 
Impactful Product Management by MessageBird and eBay, Marktplaats PMs
Impactful Product Management by MessageBird and eBay, Marktplaats PMsImpactful Product Management by MessageBird and eBay, Marktplaats PMs
Impactful Product Management by MessageBird and eBay, Marktplaats PMs
 
IIBA Rochester NY Chapter Kickoff - Jan 2009
IIBA Rochester NY Chapter Kickoff - Jan 2009IIBA Rochester NY Chapter Kickoff - Jan 2009
IIBA Rochester NY Chapter Kickoff - Jan 2009
 
Business Analysis in Agile Philosophy
Business Analysis in Agile PhilosophyBusiness Analysis in Agile Philosophy
Business Analysis in Agile Philosophy
 
A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...
A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...
A Closer Look: Data Science Consulting Firm - Business Analysis on Clients an...
 
The Missing Link Between SharePoint and the End User Community
The Missing Link Between SharePoint and the End User CommunityThe Missing Link Between SharePoint and the End User Community
The Missing Link Between SharePoint and the End User Community
 
Qualtrics company preso
Qualtrics company presoQualtrics company preso
Qualtrics company preso
 
Qualtrics Company Preso
Qualtrics Company PresoQualtrics Company Preso
Qualtrics Company Preso
 
Qualtrics company preso
Qualtrics company presoQualtrics company preso
Qualtrics company preso
 
B2C vs B2B Product Management by Decathlon PM
B2C vs B2B Product Management by Decathlon PMB2C vs B2B Product Management by Decathlon PM
B2C vs B2B Product Management by Decathlon PM
 
Intro to Product Management by Trunk Club Product Manager
Intro to Product Management by Trunk Club Product ManagerIntro to Product Management by Trunk Club Product Manager
Intro to Product Management by Trunk Club Product Manager
 
Innovate Your Manufacturing Business with Digital Commerce
Innovate Your Manufacturing Business with Digital CommerceInnovate Your Manufacturing Business with Digital Commerce
Innovate Your Manufacturing Business with Digital Commerce
 
What Product Management in a Start Up Is Like by Instacart PM
What Product Management in a Start Up Is Like by Instacart PMWhat Product Management in a Start Up Is Like by Instacart PM
What Product Management in a Start Up Is Like by Instacart PM
 
A Day in the Life of a Product Manager by Oracle Director of PM
A Day in the Life of a Product Manager by Oracle Director of PMA Day in the Life of a Product Manager by Oracle Director of PM
A Day in the Life of a Product Manager by Oracle Director of PM
 
Leverage The Power of Small Data
Leverage The Power of Small DataLeverage The Power of Small Data
Leverage The Power of Small Data
 

More from Tatiana Aulachynskaya

Как поднять активацию с помощью онбординга
Как поднять активацию с помощью онбордингаКак поднять активацию с помощью онбординга
Как поднять активацию с помощью онбордингаTatiana Aulachynskaya
 
Как построить распределенную команду для работы над чем угодно
Как построить распределенную команду для работы над чем угодноКак построить распределенную команду для работы над чем угодно
Как построить распределенную команду для работы над чем угодноTatiana Aulachynskaya
 
Процесс найма удаленных сотрудников
Процесс найма удаленных сотрудниковПроцесс найма удаленных сотрудников
Процесс найма удаленных сотрудниковTatiana Aulachynskaya
 
Игровой UX для тех, кому за...
Игровой UX для тех, кому за...Игровой UX для тех, кому за...
Игровой UX для тех, кому за...Tatiana Aulachynskaya
 
UX трюки для монетизации мобильных игр, часть 2
UX трюки для монетизации мобильных игр, часть 2UX трюки для монетизации мобильных игр, часть 2
UX трюки для монетизации мобильных игр, часть 2Tatiana Aulachynskaya
 
UX трюки для монетизации мобильных игр, часть 1
UX трюки для монетизации мобильных игр, часть 1UX трюки для монетизации мобильных игр, часть 1
UX трюки для монетизации мобильных игр, часть 1Tatiana Aulachynskaya
 
Mobile games UX: FTUE (tutorial) design
Mobile games UX: FTUE (tutorial) design Mobile games UX: FTUE (tutorial) design
Mobile games UX: FTUE (tutorial) design Tatiana Aulachynskaya
 
Мобильные игры: ID, UI, UX
Мобильные игры: ID, UI, UXМобильные игры: ID, UI, UX
Мобильные игры: ID, UI, UXTatiana Aulachynskaya
 
10+ полезных фреймворков для мобильной игры
10+ полезных фреймворков для мобильной игры10+ полезных фреймворков для мобильной игры
10+ полезных фреймворков для мобильной игрыTatiana Aulachynskaya
 
Хочу сделать мобильную игру - ProductCamp Kiev2012
Хочу сделать мобильную игру - ProductCamp Kiev2012Хочу сделать мобильную игру - ProductCamp Kiev2012
Хочу сделать мобильную игру - ProductCamp Kiev2012Tatiana Aulachynskaya
 
Игровые приложения для мобильных платформ
Игровые приложения для мобильных платформИгровые приложения для мобильных платформ
Игровые приложения для мобильных платформTatiana Aulachynskaya
 
Как не надо делать мобильные приложения
Как не надо делать мобильные приложенияКак не надо делать мобильные приложения
Как не надо делать мобильные приложенияTatiana Aulachynskaya
 

More from Tatiana Aulachynskaya (14)

Как поднять активацию с помощью онбординга
Как поднять активацию с помощью онбордингаКак поднять активацию с помощью онбординга
Как поднять активацию с помощью онбординга
 
Как построить распределенную команду для работы над чем угодно
Как построить распределенную команду для работы над чем угодноКак построить распределенную команду для работы над чем угодно
Как построить распределенную команду для работы над чем угодно
 
Процесс найма удаленных сотрудников
Процесс найма удаленных сотрудниковПроцесс найма удаленных сотрудников
Процесс найма удаленных сотрудников
 
Игровой UX для тех, кому за...
Игровой UX для тех, кому за...Игровой UX для тех, кому за...
Игровой UX для тех, кому за...
 
UX трюки для монетизации мобильных игр, часть 2
UX трюки для монетизации мобильных игр, часть 2UX трюки для монетизации мобильных игр, часть 2
UX трюки для монетизации мобильных игр, часть 2
 
UX трюки для монетизации мобильных игр, часть 1
UX трюки для монетизации мобильных игр, часть 1UX трюки для монетизации мобильных игр, часть 1
UX трюки для монетизации мобильных игр, часть 1
 
Mobile games UX: FTUE (tutorial) design
Mobile games UX: FTUE (tutorial) design Mobile games UX: FTUE (tutorial) design
Mobile games UX: FTUE (tutorial) design
 
Мобильные игры: ID, UI, UX
Мобильные игры: ID, UI, UXМобильные игры: ID, UI, UX
Мобильные игры: ID, UI, UX
 
10+ полезных фреймворков для мобильной игры
10+ полезных фреймворков для мобильной игры10+ полезных фреймворков для мобильной игры
10+ полезных фреймворков для мобильной игры
 
MetricsCat.com
MetricsCat.comMetricsCat.com
MetricsCat.com
 
Хочу сделать мобильную игру - ProductCamp Kiev2012
Хочу сделать мобильную игру - ProductCamp Kiev2012Хочу сделать мобильную игру - ProductCamp Kiev2012
Хочу сделать мобильную игру - ProductCamp Kiev2012
 
Игровые приложения для мобильных платформ
Игровые приложения для мобильных платформИгровые приложения для мобильных платформ
Игровые приложения для мобильных платформ
 
Как не надо делать мобильные приложения
Как не надо делать мобильные приложенияКак не надо делать мобильные приложения
Как не надо делать мобильные приложения
 
RichFaces: обзор
RichFaces: обзорRichFaces: обзор
RichFaces: обзор
 

Recently uploaded

Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxtegevi9289
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsssuser4571da
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxZACGaming
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCall girl Jaipur
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalBanyanbrain
 

Recently uploaded (20)

Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 

Improving Decision Making Process in PandaDoc