SlideShare uma empresa Scribd logo
1 de 18
Baixar para ler offline
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
SEO PowerSuite
SEO category is sponsored by SEO PowerSuite. All the SEO tools you'll ever need under one
roof. Track rankings, analyze competitors, build links and do on-page SEO with ease. Get
your free copy now!
SEO is an area where many online retailers still struggle, especially technical issues. With
this in mind, here are some actionable SEO tips that can be be used by retailers today.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Get More From Your Review Content
Review content represents a huge opportunity for e-commerce websites, purely because of
the level of unique content available for product pages. If you optimize your review
acquisition process and ask the right questions, this could be a really big part of your organic
growth strategy.
If you are using an enterprise-level platform like BazaarVoice, you can send review prompts
and follow-up emails to optimize the success rates of obtaining customer reviews. This will
generate more volume as well. Also, provide some kind of incentive, such as a monthly prize
draw, to help make the review proposition more enticing.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Get More From Your Review Content
If you are not using a third-party review service, you can still to achieve this. Just map out
the process with your developers and create the functionality yourself.
Asking the right questions is really important, as it will help to make the content on the
product pages more relevant. You should also build relevance into the algorithm to ensure
that you are keeping the best and more contextual content on the page.
In addition to this, I integrate this activity with your email service provider (ESP) to give you
more data, such as conversion rates.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Get More From Your Review Content
If you are not using a third-party review service, you can still to achieve this. Just map out
the process with your developers and create the functionality yourself. Asking the right
questions is really important, as it will help to make the content on the product pages more
relevant. You should also build relevance into the algorithm to ensure that you are keeping
the best and more contextual content on the page.
In addition to this, I integrate this activity with your email service provider (ESP) to give you
more data, such as conversion rates. Then, read learn more about getting the most out
of BazaarVoice for SEO, and more on review vendor SEO. Both resources provide great detail
about your platform implementation.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Be Vigilant With Low-Quality Pages
Panda represents a huge risk to e-commerce websites with low-quality pages (too many
dynamic pages, pages without content, duplicate variants of content, or just duplicate
content). Panda is notoriously difficult to overcome, so listen up.
Focus on the following items (in order) to future-proof your website:
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Dynamic Pages
Dynamic pages can cause issues when left accessible to search engines, which is you
should prevent them from being indexed. I have seen plenty of cases where a website had
been either affected by Panda or generally saw a drop in rankings as a result of allowing
these pages to be indexed.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Here are some of the most common types of dynamic pages:
• Layered navigation
• Pagination
• Tracking parameters
• Sort filter
In order to prevent this from being an issue, perform regular website crawls and keep an eye of what is being
indexed.
Here are a few resources that provide more guidance on this issue:
Magento’s article on dynamic pages in great detail (along with the fixes)
Another detailed guide from GoInflow
Econsultancy’s guide to e-commerce SEO
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Duplicate Product Content
Duplicate product content is probably the most common e-commerce SEO problem. And, it results in low
search position due to Google’s Panda update. The most common issues relates to retailers opting for
supplier content (usually because they do not have the resource internally). This will, unless it is a strong
domain, prevent a website from ranking for product queries. If you are in this position, gradually edit the
copy. Prioritize with product pages that already generate a lot of traffic and revenue.
Another common issue is the use of product feeds which results in the same duplicate product copy. This is
happens when retailers provide a shopping feed to affiliates, resellers, and marketplaces. To combat the risk
of duplicate copy, create a second feed with separate content to eliminate the risks associated with sharing a
product feed.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Duplicate Product Content
Duplicate product content is probably the most common e-commerce SEO problem. And, it results in low
search position due to Google’s Panda update. The most common issues relates to retailers opting for
supplier content (usually because they do not have the resource internally). This will, unless it is a strong
domain, prevent a website from ranking for product queries. If you are in this position, gradually edit the
copy. Prioritize with product pages that already generate a lot of traffic and revenue.
Another common issue is the use of product feeds which results in the same duplicate product copy. This is
happens when retailers provide a shopping feed to affiliates, resellers, and marketplaces. To combat the risk
of duplicate copy, create a second feed with separate content to eliminate the risks associated with sharing a
product feed.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Duplicate Product Content
Here is some further reading on this:
Search Engine Watch’s guide to fixing duplicate or thin content
The Kiss Metrics SEO guide
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Out of Stock Pages
There are many different opinions on what to do on a product page when it is out of stock. I would suggest
to leave it, especially if it is a only a temporary issue. When you leave an out-of-stock product page, you run
the risk of unhappy customers, so you need to provide some helpful information. Do one of the following
options:
• Provide the user with some indication of when the product will be back in stock. This can either be a static
date or a countdown to show the user when they can purchase the product.
• Capture the user’s email address and automatically send an email once the product is stocked again.
• Allow the user to continue to purchase the product, and deliver it direct once it is is back in stock.
• Finally, provide the user with products similar to the product they are looking at.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Out of Stock Pages
Any of these techniques will enable you to provide a positive outcome for the user and the search engine…
until the time the product is discontinued.
When that time comes, have a strategy in place to ensure that the product pages are not left in the
wilderness. For websites with thousands of pages, create an automated process to reduce the amount of
hours spent on implementing redirects.
When creating rules for discontinued products, there are a number of internal factors that may affect the
decision. Here are some suggested methods:
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Out of Stock Pages
• 301 redirect the product to either an updated model, or the most relevant alternative product.
• If there is no product available, then redirect the product to the category or sub-category.
• Remove the product completely and provide the search engine with a 410 status code to have it
removed the index.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Rich Snippets
I am often surprised by the lack of online retailers who have not yet implemented rich snippets.
With structured data becoming more of a factor, those who have implemented rich snippets are
starting to see the benefits.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Rich Snippets
Implementing rich snippets provides the user with further information about a product and also
allows the result to stand apart from other search competition.
Rich snippets are fairly simple to implement. And, there are a number of helpful resources to take
you through the process, including:
• How to use Google Rich Snippets – HubSpot
• Google’s Structure Data Markup Helper
By implementing rich snippets you will not only stand out from the crowd, but you will also start to
see an increase in click through rates.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Get Granular With Sitemaps
Sitemaps can be the forgotten SEO technique. In fact, a large number of companies only have a
single sitemap containing all of their content. Although it does the job, it does nothing to help
inform where your indexing issues are.
Using a sitemap index allows you to be more granular with the categorization of the sitemaps,
providing you with more information, but sometimes it’s not enough. With larger websites with
multiple categories, it is essential to use multiple sitemap indices.
Breaking your website into multiple sitemap indices makes it easier to understand where the
indexing issues lie.
Trimax Solutions
5 E-Commerce SEO Tips You Can Use Today
SEO Services Sydney Northern Beaches Social Media Packages Sydney
Get Granular With Sitemaps
Here are some useful links for creating best practice sitemaps:
Sitemap Generator
Schema for Sitemaps
And that is it…five SEO tips for e-commerce to put to practice today! How many of these do you
currently in place? Any you disagree with? I’d love to hear your comments below.

Mais conteúdo relacionado

Último

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactMuhammad Junaid
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Vanksen
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 

Último (20)

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Advertising and public relations, Role and Impact
Advertising and public relations, Role and ImpactAdvertising and public relations, Role and Impact
Advertising and public relations, Role and Impact
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...Content drivers for global brands: new innovative paths for your branded cont...
Content drivers for global brands: new innovative paths for your branded cont...
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 

5 E-Commerce SEO Tips You Can Use Today

  • 1. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney
  • 2. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney SEO PowerSuite SEO category is sponsored by SEO PowerSuite. All the SEO tools you'll ever need under one roof. Track rankings, analyze competitors, build links and do on-page SEO with ease. Get your free copy now! SEO is an area where many online retailers still struggle, especially technical issues. With this in mind, here are some actionable SEO tips that can be be used by retailers today.
  • 3. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Get More From Your Review Content Review content represents a huge opportunity for e-commerce websites, purely because of the level of unique content available for product pages. If you optimize your review acquisition process and ask the right questions, this could be a really big part of your organic growth strategy. If you are using an enterprise-level platform like BazaarVoice, you can send review prompts and follow-up emails to optimize the success rates of obtaining customer reviews. This will generate more volume as well. Also, provide some kind of incentive, such as a monthly prize draw, to help make the review proposition more enticing.
  • 4. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Get More From Your Review Content If you are not using a third-party review service, you can still to achieve this. Just map out the process with your developers and create the functionality yourself. Asking the right questions is really important, as it will help to make the content on the product pages more relevant. You should also build relevance into the algorithm to ensure that you are keeping the best and more contextual content on the page. In addition to this, I integrate this activity with your email service provider (ESP) to give you more data, such as conversion rates.
  • 5. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Get More From Your Review Content If you are not using a third-party review service, you can still to achieve this. Just map out the process with your developers and create the functionality yourself. Asking the right questions is really important, as it will help to make the content on the product pages more relevant. You should also build relevance into the algorithm to ensure that you are keeping the best and more contextual content on the page. In addition to this, I integrate this activity with your email service provider (ESP) to give you more data, such as conversion rates. Then, read learn more about getting the most out of BazaarVoice for SEO, and more on review vendor SEO. Both resources provide great detail about your platform implementation.
  • 6. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Be Vigilant With Low-Quality Pages Panda represents a huge risk to e-commerce websites with low-quality pages (too many dynamic pages, pages without content, duplicate variants of content, or just duplicate content). Panda is notoriously difficult to overcome, so listen up. Focus on the following items (in order) to future-proof your website:
  • 7. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Dynamic Pages Dynamic pages can cause issues when left accessible to search engines, which is you should prevent them from being indexed. I have seen plenty of cases where a website had been either affected by Panda or generally saw a drop in rankings as a result of allowing these pages to be indexed.
  • 8. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Here are some of the most common types of dynamic pages: • Layered navigation • Pagination • Tracking parameters • Sort filter In order to prevent this from being an issue, perform regular website crawls and keep an eye of what is being indexed. Here are a few resources that provide more guidance on this issue: Magento’s article on dynamic pages in great detail (along with the fixes) Another detailed guide from GoInflow Econsultancy’s guide to e-commerce SEO
  • 9. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Duplicate Product Content Duplicate product content is probably the most common e-commerce SEO problem. And, it results in low search position due to Google’s Panda update. The most common issues relates to retailers opting for supplier content (usually because they do not have the resource internally). This will, unless it is a strong domain, prevent a website from ranking for product queries. If you are in this position, gradually edit the copy. Prioritize with product pages that already generate a lot of traffic and revenue. Another common issue is the use of product feeds which results in the same duplicate product copy. This is happens when retailers provide a shopping feed to affiliates, resellers, and marketplaces. To combat the risk of duplicate copy, create a second feed with separate content to eliminate the risks associated with sharing a product feed.
  • 10. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Duplicate Product Content Duplicate product content is probably the most common e-commerce SEO problem. And, it results in low search position due to Google’s Panda update. The most common issues relates to retailers opting for supplier content (usually because they do not have the resource internally). This will, unless it is a strong domain, prevent a website from ranking for product queries. If you are in this position, gradually edit the copy. Prioritize with product pages that already generate a lot of traffic and revenue. Another common issue is the use of product feeds which results in the same duplicate product copy. This is happens when retailers provide a shopping feed to affiliates, resellers, and marketplaces. To combat the risk of duplicate copy, create a second feed with separate content to eliminate the risks associated with sharing a product feed.
  • 11. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Duplicate Product Content Here is some further reading on this: Search Engine Watch’s guide to fixing duplicate or thin content The Kiss Metrics SEO guide
  • 12. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Out of Stock Pages There are many different opinions on what to do on a product page when it is out of stock. I would suggest to leave it, especially if it is a only a temporary issue. When you leave an out-of-stock product page, you run the risk of unhappy customers, so you need to provide some helpful information. Do one of the following options: • Provide the user with some indication of when the product will be back in stock. This can either be a static date or a countdown to show the user when they can purchase the product. • Capture the user’s email address and automatically send an email once the product is stocked again. • Allow the user to continue to purchase the product, and deliver it direct once it is is back in stock. • Finally, provide the user with products similar to the product they are looking at.
  • 13. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Out of Stock Pages Any of these techniques will enable you to provide a positive outcome for the user and the search engine… until the time the product is discontinued. When that time comes, have a strategy in place to ensure that the product pages are not left in the wilderness. For websites with thousands of pages, create an automated process to reduce the amount of hours spent on implementing redirects. When creating rules for discontinued products, there are a number of internal factors that may affect the decision. Here are some suggested methods:
  • 14. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Out of Stock Pages • 301 redirect the product to either an updated model, or the most relevant alternative product. • If there is no product available, then redirect the product to the category or sub-category. • Remove the product completely and provide the search engine with a 410 status code to have it removed the index.
  • 15. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Rich Snippets I am often surprised by the lack of online retailers who have not yet implemented rich snippets. With structured data becoming more of a factor, those who have implemented rich snippets are starting to see the benefits.
  • 16. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Rich Snippets Implementing rich snippets provides the user with further information about a product and also allows the result to stand apart from other search competition. Rich snippets are fairly simple to implement. And, there are a number of helpful resources to take you through the process, including: • How to use Google Rich Snippets – HubSpot • Google’s Structure Data Markup Helper By implementing rich snippets you will not only stand out from the crowd, but you will also start to see an increase in click through rates.
  • 17. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Get Granular With Sitemaps Sitemaps can be the forgotten SEO technique. In fact, a large number of companies only have a single sitemap containing all of their content. Although it does the job, it does nothing to help inform where your indexing issues are. Using a sitemap index allows you to be more granular with the categorization of the sitemaps, providing you with more information, but sometimes it’s not enough. With larger websites with multiple categories, it is essential to use multiple sitemap indices. Breaking your website into multiple sitemap indices makes it easier to understand where the indexing issues lie.
  • 18. Trimax Solutions 5 E-Commerce SEO Tips You Can Use Today SEO Services Sydney Northern Beaches Social Media Packages Sydney Get Granular With Sitemaps Here are some useful links for creating best practice sitemaps: Sitemap Generator Schema for Sitemaps And that is it…five SEO tips for e-commerce to put to practice today! How many of these do you currently in place? Any you disagree with? I’d love to hear your comments below.