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1. Three forces align Major trendwatching.com's PERFECT PAYMENTS

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1. Three forces align
Major forces have been driving
the Asian embrace of mobile
payment.
Three BIG forces are driving Asian embrace of mobile
commerce:
• More smartphones: China, already the world’s
largest smartphone market, is set to add a further
400 million smartphones in 2014. And the fastest
growing smartphone market today? India, with
167% growth in Q4 2013 (Gartner, January &
February 2014).
• Unbanked consumers: In many Asian countries,
mobile penetration exceeds access to traditional
banking services. There are around three times
more mobile phones than there are bank cards in
China (MasterCard, September 2013).
• Device culture: An absence of legacy technologies
(yes, we mean PCs), has driven millions of Asian
consumers to adopt the smartphone as a primary
portal to the online space and wholesale lifestyle
assistant, too.
WHY NOW?
PERFECT PAYMENTSwww.trendwatching.com/trends/perfect-payments 3

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