SlideShare uma empresa Scribd logo
1 de 1
Baixar para ler offline
DEMANDING

BRANDS

Screw ‘the customer
is always right’: these
'demanding brands' are
taking the (painful)
lead again.

You are viewing the 1 minute summary of
trendwatching.com’s September 2013
free monthly Trend Briefing.
min
For the full version please check
trendwatching.com/trends/demandingbrands/

1

DEFINITION
Switched-on brands that are embarking on the journey towards
a more sustainable and socially-responsible future will demand
that consumers also contribute. Even if that means some pain
– financial or otherwise – for their customers.

WHY
When brands make
meaningful, sincere
demands, consumers
experience:

1. SURPRISE
At brands making real,
meaningful demands on their
time, energy or wallet.

2. PAIN
When it comes time to
make their contribution.

91%
OF GLOBAL
CONSUMERS

3. RESPECT
For a brand that pushes
them towards taking action.

Believe that companies must go
beyond the minimum standards
required by law to operate
responsibly.
Cone Communications / Echo,
May 2013

1
Unpackaged:

ENV

Packaging-free grocery
stores

2

SO
CIE
TY

Casa do
Zezinho:
Buy One, Get Half

3

LIF
EST
Y

Kitchen Safe:
Time-locked container
helps overcome

IRO
NM
ENT

LE

temptation

4
Vitoria:
Soccer team
changed uniform
color until fans

NO
NP
RO
FIT

donated blood

1

st

Society will continue to move
towards a more sustainable, tolerant,
progressive future. Will you take this
opportunity to lead the way, by
DEMANDING that your customers
do the right thing?

NEXT?
Want tips on how to
APPLY trends? See
trendwatching.com/tips

This is just the 1 minute summary of trendwatching.com’s
September 2013 free monthly Trend Briefing.
For the full version please check
trendwatching.com/trends/demandingbrands/

trendwatching.com | Infographics

Monthly Trend Briefing - September 2013

Enjoyed this?

Read all our free publications:

Want More?

2014 PREMIUM SERVICE

trendwatching.com/freepublications/

Need access to all the vital consumer trends, insights and innovations in 2014?
Our Premium Service is for you. trendwatching.com/premium/

TREND FRAMEWORK

INDUSTRY UPDATES

INNOVATIONS DATABASE

2014 TREND REPORT

MONTHLY SNAPSHOTS

TREND APPLY TOOLKIT

Mais conteúdo relacionado

Mais de TrendWatching

Asia Trend Briefing - ASIA DATA DOMINANCE
Asia Trend Briefing - ASIA DATA DOMINANCEAsia Trend Briefing - ASIA DATA DOMINANCE
Asia Trend Briefing - ASIA DATA DOMINANCETrendWatching
 
South & Central America Trend Briefing - CRISIS SOLUTIONS
South & Central America Trend Briefing - CRISIS SOLUTIONSSouth & Central America Trend Briefing - CRISIS SOLUTIONS
South & Central America Trend Briefing - CRISIS SOLUTIONSTrendWatching
 
Africa Trend Briefing - THE FUTURE OF AFRICONNECTION
Africa Trend Briefing - THE FUTURE OF AFRICONNECTIONAfrica Trend Briefing - THE FUTURE OF AFRICONNECTION
Africa Trend Briefing - THE FUTURE OF AFRICONNECTIONTrendWatching
 
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...TrendWatching
 
PEER ARMIES - TrendWatching
PEER ARMIES - TrendWatchingPEER ARMIES - TrendWatching
PEER ARMIES - TrendWatchingTrendWatching
 
Trend-Driven Innovation: book launch webinar
Trend-Driven Innovation: book launch webinarTrend-Driven Innovation: book launch webinar
Trend-Driven Innovation: book launch webinarTrendWatching
 
9 WAYS TO BUILD A TREND CULTURE
9 WAYS TO BUILD A TREND CULTURE9 WAYS TO BUILD A TREND CULTURE
9 WAYS TO BUILD A TREND CULTURETrendWatching
 
POST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESPOST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESTrendWatching
 
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015TrendWatching
 
2015 04 transparency triumph
2015 04 transparency triumph2015 04 transparency triumph
2015 04 transparency triumphTrendWatching
 
2015 04 transparency triumph pt
2015 04 transparency triumph pt2015 04 transparency triumph pt
2015 04 transparency triumph ptTrendWatching
 
2015 04 transparency triumph es
2015 04 transparency triumph es2015 04 transparency triumph es
2015 04 transparency triumph esTrendWatching
 
2015-06 ENLIGHTENED BRANDS
2015-06 ENLIGHTENED BRANDS2015-06 ENLIGHTENED BRANDS
2015-06 ENLIGHTENED BRANDSTrendWatching
 
2015 05 NO INTERFACE
2015 05 NO INTERFACE2015 05 NO INTERFACE
2015 05 NO INTERFACETrendWatching
 
2015-03 Candid Consumption Africa Bulletin
2015-03 Candid Consumption Africa Bulletin2015-03 Candid Consumption Africa Bulletin
2015-03 Candid Consumption Africa BulletinTrendWatching
 
2015 03 currencies-of-change
2015 03 currencies-of-change2015 03 currencies-of-change
2015 03 currencies-of-changeTrendWatching
 
10 TENDENCIAS LATINAS PARA 2015
10 TENDENCIAS LATINAS PARA 201510 TENDENCIAS LATINAS PARA 2015
10 TENDENCIAS LATINAS PARA 2015TrendWatching
 

Mais de TrendWatching (20)

Asia Trend Briefing - ASIA DATA DOMINANCE
Asia Trend Briefing - ASIA DATA DOMINANCEAsia Trend Briefing - ASIA DATA DOMINANCE
Asia Trend Briefing - ASIA DATA DOMINANCE
 
South & Central America Trend Briefing - CRISIS SOLUTIONS
South & Central America Trend Briefing - CRISIS SOLUTIONSSouth & Central America Trend Briefing - CRISIS SOLUTIONS
South & Central America Trend Briefing - CRISIS SOLUTIONS
 
Africa Trend Briefing - THE FUTURE OF AFRICONNECTION
Africa Trend Briefing - THE FUTURE OF AFRICONNECTIONAfrica Trend Briefing - THE FUTURE OF AFRICONNECTION
Africa Trend Briefing - THE FUTURE OF AFRICONNECTION
 
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...
The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and be...
 
PEER ARMIES - TrendWatching
PEER ARMIES - TrendWatchingPEER ARMIES - TrendWatching
PEER ARMIES - TrendWatching
 
Trend-Driven Innovation: book launch webinar
Trend-Driven Innovation: book launch webinarTrend-Driven Innovation: book launch webinar
Trend-Driven Innovation: book launch webinar
 
(F)EMPOWERMENT
(F)EMPOWERMENT(F)EMPOWERMENT
(F)EMPOWERMENT
 
(F)EMPOWERMENT ES
(F)EMPOWERMENT ES(F)EMPOWERMENT ES
(F)EMPOWERMENT ES
 
(F)EMPOWERMENT PT
(F)EMPOWERMENT PT(F)EMPOWERMENT PT
(F)EMPOWERMENT PT
 
9 WAYS TO BUILD A TREND CULTURE
9 WAYS TO BUILD A TREND CULTURE9 WAYS TO BUILD A TREND CULTURE
9 WAYS TO BUILD A TREND CULTURE
 
POST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVESPOST-DEMOGRAPHIC IMPERATIVES
POST-DEMOGRAPHIC IMPERATIVES
 
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
THE MOST EXPECTATION-RAISING INNOVATIONS OF 2015
 
2015 04 transparency triumph
2015 04 transparency triumph2015 04 transparency triumph
2015 04 transparency triumph
 
2015 04 transparency triumph pt
2015 04 transparency triumph pt2015 04 transparency triumph pt
2015 04 transparency triumph pt
 
2015 04 transparency triumph es
2015 04 transparency triumph es2015 04 transparency triumph es
2015 04 transparency triumph es
 
2015-06 ENLIGHTENED BRANDS
2015-06 ENLIGHTENED BRANDS2015-06 ENLIGHTENED BRANDS
2015-06 ENLIGHTENED BRANDS
 
2015 05 NO INTERFACE
2015 05 NO INTERFACE2015 05 NO INTERFACE
2015 05 NO INTERFACE
 
2015-03 Candid Consumption Africa Bulletin
2015-03 Candid Consumption Africa Bulletin2015-03 Candid Consumption Africa Bulletin
2015-03 Candid Consumption Africa Bulletin
 
2015 03 currencies-of-change
2015 03 currencies-of-change2015 03 currencies-of-change
2015 03 currencies-of-change
 
10 TENDENCIAS LATINAS PARA 2015
10 TENDENCIAS LATINAS PARA 201510 TENDENCIAS LATINAS PARA 2015
10 TENDENCIAS LATINAS PARA 2015
 

Último

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 

Último (20)

Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 

trendwatching.com’s infographic DEMANDING BRANDS

  • 1. DEMANDING BRANDS Screw ‘the customer is always right’: these 'demanding brands' are taking the (painful) lead again. You are viewing the 1 minute summary of trendwatching.com’s September 2013 free monthly Trend Briefing. min For the full version please check trendwatching.com/trends/demandingbrands/ 1 DEFINITION Switched-on brands that are embarking on the journey towards a more sustainable and socially-responsible future will demand that consumers also contribute. Even if that means some pain – financial or otherwise – for their customers. WHY When brands make meaningful, sincere demands, consumers experience: 1. SURPRISE At brands making real, meaningful demands on their time, energy or wallet. 2. PAIN When it comes time to make their contribution. 91% OF GLOBAL CONSUMERS 3. RESPECT For a brand that pushes them towards taking action. Believe that companies must go beyond the minimum standards required by law to operate responsibly. Cone Communications / Echo, May 2013 1 Unpackaged: ENV Packaging-free grocery stores 2 SO CIE TY Casa do Zezinho: Buy One, Get Half 3 LIF EST Y Kitchen Safe: Time-locked container helps overcome IRO NM ENT LE temptation 4 Vitoria: Soccer team changed uniform color until fans NO NP RO FIT donated blood 1 st Society will continue to move towards a more sustainable, tolerant, progressive future. Will you take this opportunity to lead the way, by DEMANDING that your customers do the right thing? NEXT? Want tips on how to APPLY trends? See trendwatching.com/tips This is just the 1 minute summary of trendwatching.com’s September 2013 free monthly Trend Briefing. For the full version please check trendwatching.com/trends/demandingbrands/ trendwatching.com | Infographics Monthly Trend Briefing - September 2013 Enjoyed this? Read all our free publications: Want More? 2014 PREMIUM SERVICE trendwatching.com/freepublications/ Need access to all the vital consumer trends, insights and innovations in 2014? Our Premium Service is for you. trendwatching.com/premium/ TREND FRAMEWORK INDUSTRY UPDATES INNOVATIONS DATABASE 2014 TREND REPORT MONTHLY SNAPSHOTS TREND APPLY TOOLKIT