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trendwatching.com’s CONSUMER TREND CANVAS

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We frequently hear that ‘trends’ feel mysterious and opaque. Which is why we’re introducing the CONSUMER TREND CANVAS. It's an easy-to-follow framework that will help you not only unpack and understand any consumer trend, but also help you apply it to launch successful consumer-facing innovations of your own.

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trendwatching.com’s CONSUMER TREND CANVAS

  1. 1. CONSUMER TREND CANVAS Understand and apply any consumer trend. Today.
  2. 2. This is just a summary. Read the FULL Trend briefing (for free!) www.trendwatching.com/trends/consumertrendcanvas CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 2
  3. 3. An easy-to-follow framework that will not only help you to unpack and understand any consumer trend, but will also help you apply it to launch successful consumer-facing innovations of your own. CONSUMER TREND CANVAS CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 3
  4. 4. How and when to use the canvas. 1. Print the blank canvas on the previous page 2. Take a trend 3. Start with the left-hand side ‘Analyze’ 4. Then turn to the right-hand side ‘Apply’ 5. Finally, capture your new innovation idea! CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 5
  5. 5. ANALYZE 1. The left-hand side of the CONSUMER TREND CANVAS will help you unpack and understand the trend you are examining. 1. anaLyZe Emerging Consumer Expectations Basic Needs Drivers of Change Inspiration 2. aPPL y Innovation Potential YOUR INNOVATION Who CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 6
  6. 6. What deep consumer needs & desires does this trend address? Basic Needs ANALYZE 1. anaLyZ e Emerging Consumer Expectations Basic Needs Drivers of Change Inspiration CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 7
  7. 7. Why is this trend emerging now? What’s changing? Drivers of Change ANALYZE 1. anaLyZ e Emerging Consumer Expectations Basic Needs Drivers of Change Inspiration CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 8
  8. 8. What new consumer needs, wants and expectations are created by the changes identified above? Where and how does this trend satisfy them? Emerging Consumer Expectations ANALYZE 1. anaLyZ e Emerging Consumer Expectations Basic Needs Drivers of Change Inspiration CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 9
  9. 9. How are other businesses applying this trend? Inspiration ANALYZE 1. anaLyZ e Emerging Consumer Expectations Basic Needs Drivers of Change Inspiration CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 10
  10. 10. We obviously offer much more than monthly Trend Briefings... Your complete trend and innovation solution. Our Premium Service Find out more 2014 Trend Report Trend Framework Innovation Database Industry Updates Apply Toolkit Monthly Updates 1-page Trend Handouts 1 2 3 4 5 6 7
  11. 11. APPLY 2. The right-hand side of the CONSUMER TREND CANVAS is all about identifying what opportunities this trend can present for your business. 2. aPPL y1. anaLyZe Emerging Consumer Expectations Basic Needs Drivers of Change Inspiration Innovation Potential YOUR INNOVATION Who CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 12
  12. 12. How and where could you apply this trend to your business? Innovation Potential APPLY 2. aPPLy YOUR INNOVATION Who Innovation Potential CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 13
  13. 13. Which (new) customer groups could you apply this trend to? What would you have to change? Who APPLY 2. aPPL y YOUR INNOVATION Who Innovation Potential CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 14
  14. 14. CONSUMER TREND CANVASwww.trendwatching.com/trends/consumer-trend-canvas 15
  15. 15. NEXT CONSUMER TREND CANVASwww.trendwatching.com/trends/consumer-trend-canvas 16
  16. 16. The CONSUMER TREND CANVAS is just a tool. It’s only as useful as you make it. Download a printable blank canvas, grab a trend, and start filling it in. Or even better, schedule a session with your team or a client and see what you come up with. Use it! NEXT CONSUMER TREND CANVASwww.trendwatching.com/trends/consumer-trend-canvas 17
  17. 17. Trend watching is about coming up with (and launching) exciting new products and services for your customers, nothing more and nothing less. It shouldn’t be scary, or boring (if it is, you’re doing it wrong. ;) Have some fun! NEXT CONSUMER TREND CANVASwww.trendwatching.com/trends/consumer-trend-canvas 18
  18. 18. Billions of consumers crave brands, products and services that make life more exciting, more efficient, more sustainable, and simply better than it currently is. And there is also a relentless, global horde of smart brands and entrepreneurs striving to meet these cravings. Will it be you that delivers, or someone else? Get going! NEXT CONSUMER TREND CANVASwww.trendwatching.com/trends/consumer-trend-canvas 19
  19. 19. This is just a summary. Read the FULL Trend briefing (for free!) www.trendwatching.com/trends/consumertrendcanvas CONSUMER TREND CANVASwww.trendwatching.com/trends/consumertrendcanvas 20
  20. 20. Our Apply Workshops Want to turn trends into innovations? Find out more
  21. 21. 1. Our 2014 Premium ServiceOur free monthly Trend Briefings 2. Join the 250,000 subscribers who receive our free monthly Trend Briefings. SUBSCRIBE ME » MORE... If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 250,000 subscribers in 180 countries. More at www.trendwatching.com Should you be one of our 1,200+ Premium clients? Now... Enjoyed this Trend Briefing? Want more?

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