We know plenty of consumers agree that it would be good for
the planet if we all flew a little less. But how many consumers
are really stopping flying? (How many flights have you
SACRIFICED this year? ;)
The US Department of Transportation reported domestic routes
were 87.4% full in June 2014 – a new monthly record, while the
IATA reported global passenger demand had increased 5.9% in
the year to date vs. the comparable period in 2013.
Because while some consumers are actively making
SACRIFICES of their own, many more crave a new kind of
consumption: one that allows continued indulgence without
guilt over negative impacts on SELF, SOCIETY or the PLANET.
In fact, they’re downright painful!
www.trendwatching.com/trends/brand-sacrifice BRAND SACRIFICE 6