The situation now? Endless brand sustainability initiatives and
CSR-speak; endless consumer skepticism.
The only meaningful path left for brands is to stop talking
and act. One powerful form of action that will rise to the top
of the consumer agenda in 2015? Real, constructive, painful
Because the message from many of these consumers will be
‘do as I say, not as I do’.
Sounds unfair? Who said consumers had to be fair?
Still, if you take some time to understand the epic force driving
this trend, you’ll understand why consumers are acting
What are you prepared to
The powerful question consumers will be
asking brands in 2015.
www.trendwatching.com/trends/brand-sacrifice BRAND SACRIFICE 4