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BARE ESSENTIALS
Even as Asian economies thrive, it is undeniable that
many still live in dismal conditions:
There are still 733 million people in APAC who live on
USD 1.25 per day (ADB, Sep 2014). 533 million are still
affected by high levels of undernourishment, making up
63% of the world’s hungry people in 2013 (UNESCAP,
Aug 2014).
So creative solutions for people at the bottom of the
pyramid (BOP) will continue to be in demand in 2015.
Ongoing awareness of BOP issues coupled with a
rising culture of creativity and innovation is resulting
in unconventional solutions that cleverly embed
essential functionality into affordable everyday items.
Could you embed a BOP-relevant utility in your standard
offering in 2015? See below how three businesses did
just that!
Forget access to status symbols, millions
of Asians will still not have access to clean
water in 2015.
2.
www.trendwatching.com/trends/10-asian-trends-for-2015 10 ASIAN TRENDS FOR 2015 10

Publicada em: Negócios
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