1.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
INNOVATION
CELEBRATION
2016
These 16 innovations are
rewiring the expectations of
YOUR customers!
J U N E 2 0 1 6
G L O B A L T R E N D B R I E F I N G

2.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
The innovation
tsunami NEVER
stops...

3.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
But there is a
way to turn the
innovation
OVERWHELM
into
OPPORTUNITY!

4.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Your customers are
evolving AGAIN.
If you want to know where
they're heading tomorrow,
start looking at the innovations
being launched TODAY.

5.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
The expectations
these 16 examples
are helping to
create will do
much to shape
consumerism in
the coming
months.

6.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016

7.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
FEATURED
INNOVATIONS
Meet your competition in the race to exceed
customer expectations.

8.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
MTV
Clock highlights gender wage gap
USA

9.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Ping An
World's first 'face recognition loan
platform'
CHINA

10.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Air France
Finish watching in-flight movie at
home
FRANCE

11.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Pause & Swish
Customers sent 'discount' cash
before purchase
SWEDEN

12.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
The Pink Bra
Bra helps underprivileged Pakistani
women detect breast cancer
PAKISTAN

13.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
LG U+
Smart mirror generates personalized
skincare advice
SOUTH KOREA

14.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Alaska Airlines
Flight delayed to allow passengers
perfect view of solar eclipse
USA

15.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Caterpillar Cat S60
First smartphone with thermal
imaging camera
USA

16.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
trendwatching.com/premium

17.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Ben & Jerry's
Political debate in a São Paolo
ice-cream store
BRAZIL

18.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Tunga
Social network connects coders
with employers
KENYA

19.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Didi Chuxing
Customers of taxi hailing app
give test drives to one another
CHINA

20.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Microsoft
Cortana scans emails for
intentions and sends reminders
USA

21.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
ShareWear
Clothes available to borrow for free
on Instagram
SWEDEN

22.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Tijolos de Mariana
Crowdfunding project to rebuild
town in Brazil
BRAZIL

23.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
7-Eleven
Grocery chain accepts tax payments
in cash
USA

24.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
Qantas
New parents can pause their
frequent flyer membership
AUSTRALIA

25.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
THE BIGGER PICTURE
New customer expectations don't emerge out
of the blue. It's all about evolution!

26.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
16 mega-trends that provide
context and structure when
tracking the evolution of
consumerism.
The Trend
Framework

27.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016

28.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
NEXT
Time to start MEETING some expectations...

29.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
N E X T
Start a new journey.
The innovations above are a
snapshot of some of the key
new expectations hurtling
towards you NOW.

30.
GLOBAL TREND BRIEFING · JUNE 2016 | INNOVATION CELEBRATION 2016
N E X T
Want to take it to
the next level?
CHICAGO / SYDNEY / SINGAPORE / LONDON / AMSTERDAM
At our upcoming 2016 Trend Events you'll hear about THE trends that
will shape consumerism in 2017 and beyond.
www.trendwatching.com/live/events