1) A survey of 250 Malaysian youths aged 18-24 found that 90% knew little about finance and savings. When asked about their banking choices, none mentioned long-term goals like mortgages, business startups, or car/education savings. 2) The youths primarily chose banks because their families used them or for convenience reasons like ATM locations. Most knew little beyond deposits, withdrawals, and that money is safe in banks. 3) Banks are failing to engage Malaysian youth, who make up 75% of the population. Banks do not communicate in a way youth understand and do not focus on or create awareness of products and services for this demographic. This represents millions in lost potential customers.

1. Youths and Banking What you don’t know.

2. Malaysia has a 75% youth population. They are the next Millionaires. They could be YOURmillionaires

3. What have you done to ENGAGE these youths? Your future MILLIONAIREaccount holders and INVESTORS?

4. We asked 250 youths from all over Malaysia :

7. Aizad Nisar,18, Selangor “For my general bank account, I simply open it up when I have to, such as for MARA, and for work”. Zuhaili, 18, Selangor “Since a long time ago as a child, my mom used that bank so I just continued on”.

8. Mordiana, 20, Kuching “For me, it all depends on the availability of the banks, like ATMs and stuff”. Nazrin, 18, Kuala Lumpur “It is easy for my family to transfer money to me if I use the same banks as them”.

9. Can you see the similarities?

10. Notice how not ONE youth mentions anything about: Mortgage down payment in 10 years’ time? Growing a money tree? Funds to start up a business in 6 years? Savings to buy a car in 5 years?

11. See, here’s the thing...

12. 90% of 250 youths aged 18-24 years old nationwide do not know enoughabout finance and savings.

13. So we then asked them: What do you know about Banking or Finance?

14. Sud, Kuantan, 20 “I don’t bother, I just know finance is something about banks, that’s all”. NikNurHamiza, 20, Penang “I don’t know much except money in banks are safe”.

15. Ray Jeti, 22, Kuching “No idea at all.” Ezam, 18, Pulau Pinang “I don’t know. How should I? I don’t take Diploma in Accounting”.

16. Youths have NO SOLID REASON for choosing their banks. They DON’T CARE about which banks they use. 2. Depositing cheques, and withdrawing cash. THAT’S ABOUT IT.

17. Youths have NOidea what YOUcan do for THEM. The question here is, WHY?

18. 1. Banks do not speak our LANGUAGE 2. There is NO FOCUS on the YOUTH MARKET. What can you do to remedy this? 3. There is NO AWARENESS of what YOU can do for THEM Banks do not have any YOUTH ENGAGEMENT

19. No education = ignorance IGNORANCE = MILLIONS OF POTENTIAL CUSTOMERS GONE

20. So now that you know all this.. What can you do?

21. Stay tuned for part 2! 