Launching products using Social Media
Sana Choudary Product and Market Strategy consultant Traffichoney.com

Why are we here?

Who am I? <ul><ul><li>Sana N
Choudary aka traffichoney </li></ul></ul><ul><ul><li>Work with entrepreneurs who are having the challenge of using social media to effectively connect with their potential customers </li></ul></ul><ul><ul><li>Help them cultivate strong profitable customer and influencer relationships </li></ul></ul>

Business context for social media
<ul><ul><li>Customer ladder </li></ul></ul><ul><ul><li>Where social media helps </li></ul></ul>

Customer ladder <ul><ul><li>Customer lifecycle funnel
</li></ul></ul><ul><ul><li>Why ladder? </li></ul></ul><ul><ul><li>4 stages </li></ul></ul>Source : Marketing and Product Development through the customer lifecycle, Traffichoney blog, http://traffichoney.com/development/marketing-and-product-development-strategy-through-the-customer-funnel

Acquisition <ul><ul><li>Acquire a customer through
promotional activities </li></ul></ul><ul><ul><li>Which social network? </li></ul></ul>

Which network? Source : Conversation
Prism, Brian Solis, http://sparkplug9.com/brian-solis-conversation-prism-the-social-web/

How social media helps acquisition
<ul><ul><li>Conversation marketing </li></ul></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Ads </li></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>Social media </li></ul></ul></ul>

Activation <ul><ul><li>Action(s) that reflects deeper
engagement than in acquisition such as </li></ul></ul><ul><ul><ul><li>Deeper page views </li></ul></ul></ul><ul><ul><ul><li>Registration </li></ul></ul></ul><ul><ul><ul><li>Other first time interaction </li></ul></ul></ul>

How social media can help
activation <ul><ul><li>Reminder to activate—ex. Facebook app notifications </li></ul></ul><ul><ul><li>Needs analysis--what is most valuable data from acquisition efforts (ex. Metric CTR) </li></ul></ul><ul><ul><li>Listening--what they say regarding experience with your product, competitive products, alternative products </li></ul></ul>

Retention Repeat and frequent engagement
with your product

How social media can help
retention <ul><ul><li>Investigating what to do to </li></ul></ul><ul><ul><ul><li>Continuously fulfill customer needs </li></ul></ul></ul><ul><ul><ul><li>Give them a reason to come back often </li></ul></ul></ul><ul><ul><li>Reminding them to come back by telling them about </li></ul></ul><ul><ul><ul><li>New features/offerings </li></ul></ul></ul><ul><ul><ul><li>New activity on site/app </li></ul></ul></ul><ul><ul><ul><li>Facebook newsfeed </li></ul></ul></ul>

Referral <ul><ul><li>Customers love your product
</li></ul></ul><ul><ul><li>Share with their friends </li></ul></ul>

How social media can help
referral <ul><ul><li>Allow sharing with friends </li></ul></ul><ul><ul><li>Remind them to share </li></ul></ul><ul><ul><li>Incentivize them to share </li></ul></ul>

Summary <ul><li>Keep in mind: </li></ul><ul><ul><li>who
are your intended customers </li></ul></ul><ul><ul><li>how can you learn about them and/or test your assumptions about them </li></ul></ul><ul><ul><li>what is the lowest time and effort intensive way of reaching them </li></ul></ul><ul><ul><li>what stage of the customer development process are you in </li></ul></ul>

Consult for a very limited
number of startups that I think are creative and have solid business potential. If you think that describes you you contact me: Sana N Choudary www.facebook.com/traffichoney @traffichoney [email_address] Blog: www.traffichoney.com