2. developing the
introduction
gain audience offer unusual
attention information
use a quotation use humor
tell a story refer to audience /
occasion
pose questions
3. developing the
introduction
preview purpose and topic
establish credibility as speaker
ethical appeals - give your qualifications
5. developing the conclusion
signal the close of a speech / provide closure
summarize key points and goals
6. developing the conclusion
reiterate topic, speech purpose
call for audience response
make conclusion memorable
use quotations
tell a story
pose rhetorical question
7. tomorrow
I + C speeches
h.w. #4
chapter 12, 13, 14