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Tracy Annicchiarico
Tracy Annicchiarico

The communicator's role must evolve to a more open structure in support of the public's abilities enabled through Web 2.0 technologies - the new 'YOU'ser model must be embraced!

BusinessTechnology
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We will share . . . Information regarding some of the technologies characteristic of Web 2.0 & (hopefully) inspire . . . Some food for thought on how to incorporate Some of them Disclaimer . . . Jargon will be used Web 2.0 can transform how we participate with our audience - that is, if we are willing to listen!
Defining Web 2.0 http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
Google Maps – A Web 2.0 Poster Child ,[object Object],[object Object],[object Object],[object Object]
AUDIENCE & CONTEXT ,[object Object],[object Object],Video games Social Networks Internet Mobile Devices
[object Object],[object Object],[object Object],Internet Mobile Devices Video games Social Networks
 
Web 2.0 has changed the rules of engagement for communicators – truly embracing the ‘public’ of public relations!
The Web 2.0 ‘You’ser Model ,[object Object],[object Object]
The structure remains intact Goal States Structure & Process External Inputs & Outputs Internal to Organization (adaptable to stimuli) ,[object Object],[object Object],[object Object]
The rules have changed! Communicators must shift from an “us vs. them” to a “we” mentality. Traditional communications is being eclipsed by communications 2.0. As guardians of organizations, we need to moderate & co-create the overall business experience.
[object Object],[object Object]
The lure of the web is compelling… beckoning us to Communicate, Collaborate & Commemorate!
Providing a Sense of Belonging…
[object Object]
What are these new tools? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Del.icio.us
Digg (crowdcasting) ,[object Object],[object Object],[object Object]
Google Docs (collaborative writing)
Syndication (RSS)
 
Benefits of Syndication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Newsroom and Service Bureau
 
Blog vs Website Website Blog Style Interactivity Connect post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web
[object Object],[object Object],[object Object],[object Object],[object Object]
User Driven and Sustaining ,[object Object],[object Object],[object Object]
Blogs
Do we really want to hear it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDY – PR/Marketing 2.0
Collaborate and Belong
What does Grilling have to do with a Wiki?
What else is going on? http://weber.com/bbq/ http://www.jnj.com/index.jsp http://www.pg.com/en_US/index.jhtml
Inspiration for you?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Coordinates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Pr 2.0

  • 1. We will share . . . Information regarding some of the technologies characteristic of Web 2.0 & (hopefully) inspire . . . Some food for thought on how to incorporate Some of them Disclaimer . . . Jargon will be used Web 2.0 can transform how we participate with our audience - that is, if we are willing to listen!
  • 2. Defining Web 2.0 http://www.knowledgeinfusion.com:8080/coe/blogs/infuser/2007/10/15/what-is-web-20
  • 3.
  • 4.
  • 5.
  • 6.  
  • 7. Web 2.0 has changed the rules of engagement for communicators – truly embracing the ‘public’ of public relations!
  • 8.
  • 9.
  • 10. The rules have changed! Communicators must shift from an “us vs. them” to a “we” mentality. Traditional communications is being eclipsed by communications 2.0. As guardians of organizations, we need to moderate & co-create the overall business experience.
  • 11.
  • 12. The lure of the web is compelling… beckoning us to Communicate, Collaborate & Commemorate!
  • 13. Providing a Sense of Belonging…
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  • 21.
  • 23.  
  • 24. Blog vs Website Website Blog Style Interactivity Connect post-Browser Diary Editorial Style Trackback Or Comment Syndication “ Deeplinking” RSS Readers (email, iTunes) Corporate Writing Style Discussion Forums Linking/SEO Mobile web
  • 25.
  • 26.
  • 27. Blogs
  • 28.
  • 29. CASE STUDY – PR/Marketing 2.0
  • 31. What does Grilling have to do with a Wiki?
  • 32. What else is going on? http://weber.com/bbq/ http://www.jnj.com/index.jsp http://www.pg.com/en_US/index.jhtml
  • 34.
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