1. Business Case Advertiser Hydro-Québec Client MKO Mission B2B eventwebsite Account Direction Olivier Tarbès Julien Clari Creative Direction Stéphane Demets Project Direction Jean-Pierre Provost Charlotte Langlois Art Direction Nicolas Troutot Technical Direction Stéphane Vasseur Adrien Duvignau Jan Jachacz Marc-André Lavoie Augmented Reality Boffswana TRACTRMAKES HYDROELECTRICITY YOUR (AUGMENTED) REALITY! tractr

2. Situation Approach Solution Objective: Topromote Hydro-Québec’s Know-how. Primer Host of World Energy Congress, in Montréal Who & when: towards the participants, during this event. SITUATION Hydro-Québec wishes to appear as a major leader in its field and to leave a deep impression on. Experiential stand: The power of water by MKO. B2B website: To carry on with the experience.

3. Situation Approach Solution Having a particular interest for energy matters and an interest regarding beauty, health and intelligence Men (95%) aged between 35 and 60 years old Comming from anywhere in the world Beneficiating from a high to superior general knowledge CEOs , members of governments, decision-makers with a link with the energy industry. TARGET AUDIENCE The target audience is exclusively constituted of congress participants. Having medium-high to superior revenues CONGRESS PARTICIPANTS PROFILING

5. To unite the participants around the know-how and the philosophy of Hydro-Québec, during the event.

7. Situation Approach Solution Technology of augmentedreality allowing to see him/herself and tointeract in 3D. Immersion of the individual via the prolongation of the experience made in the stand. Website using the flash technology in order to reproduce the living effect of the stand. INTERACTIVE EXPERIENCES Use of technologies of augmented reality allowing the participants to getinformed in a playful manner. Theses transpositions will allow to extend the reality of the promulgated values in the stand. hydroquebec.com/wec

8. Situation Approach Solution A DYNAMIC HOME DESIGN Conception use of illustrations as a recall of the interactive fresco located in the Hydro-Québec’s stand, dealing with the theme: the power of water. BROWSING Immersive home-menu for optimal browsing. hydroquebec.com/wec

9. Situation Approach Solution A TECHNOLOGICAL PATHWAY DESIGN Continuity in an illustrative and evocative universe building up itself step-by-step in order to favor web user’s immersion. TECHNOLOGY Creation of a 3D environment (flash). Evolution of the elements on different flats. BROWSING Access to the content by clicking on the animated illustrations. Browsing timeline constituted from chapters, which make the scene. hydroquebec.com/wec

10. Situation Approach Solution KNOW-HOW FOCUS DESIGN Uncluttered and non- disruptive creative route, in order to highlight the content and the brand equity. BROWSING By clicking on the on one animated illustrations the web user sink immediately into the scene to access the content. By closing the content window, the web user sink again into the scene.. hydroquebec.com/wec

11. Situation Approach Solution TO TAKE OVER THE MESSAGE IN AUGMENTED REALITY DESIGN Prolongation of the illustrative univers allowing to discover the energy route of Hydro-Québec. TECHNOLOGY Complete immersion of the web user thanks to the augmented reality in order to take over the power of water. hydroquebec.com/wec

12. Business Case Advertiser Hydro-Québec Client MKO Mission B2B eventwebsite Account Direction Olivier Tarbès Julien Clari Creative Direction Stéphane Demets Project Direction Jean-Pierre Provost Charlotte Langlois Art Direction Nicolas Troutot Technical Direction Stéphane Vasseur Adrien Duvignau Jan Jachacz Marc-André Lavoie Augmented Reality Boffswana TRACTR MAKES HYDROELECTRICITY YOUR (AUGMENTED) REALITY! hydroquebec.com/wec tractr