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The Next Trillion Dollar Market - 5 Lessons from Selling to Millions of Developers

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Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy, now worth $50B USD is poised to grow to a trillion dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchasing influencers.

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The Next Trillion Dollar Market 5 Lessons from Selling to Millions of Developers
Do you have a developer product in your portfolio?
Do you have a Developer Relations (DevRel) Program that includes one or more of these components?
Developer Driven Software Market 1004 companies 1286 product lines that generate $49,002M in ARR. https://tylerjewell.substack.com/p/developer-led-landscape-2021-edition https://www.devrelbook.com/devreldirectory
66% of Professional Developers have at least some influence over their organization’s purchases of new technologies. https://survey.stackoverflow.co/2022/#purchasing-technology-influence-dev-type
DevRel MYTHS
How to win at DevRel?
The Next Trillion Dollar Market - 5 Lessons from Selling to Millions of Developers

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The Next Trillion Dollar Market - 5 Lessons from Selling to Millions of Developers

  • 1. The Next Trillion Dollar Market 5 Lessons from Selling to Millions of Developers
  • 2. Do you have a developer product in your portfolio?
  • 3. Do you have a Developer Relations (DevRel) Program that includes one or more of these components?
  • 4. Developer Driven Software Market 1004 companies 1286 product lines that generate $49,002M in ARR. https://tylerjewell.substack.com/p/developer-led-landscape-2021-edition https://www.devrelbook.com/devreldirectory
  • 5. 66% of Professional Developers have at least some influence over their organization’s purchases of new technologies. https://survey.stackoverflow.co/2022/#purchasing-technology-influence-dev-type
  • 6.
  • 7.
  • 9. How to win at DevRel?