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Patrick Llewellyn, CEO
@99designs
CREATE & GROW
99designs - how did we get there?
Every 2 secs
a design is uploaded
2,836 open
design contests today
$115M+
designer earnings
350,000
happy customers
Our designers, a global creative workforce
A diverse crowd of 1,039,000 creative minds,
that shares a love of design.
A broad design spectrum
Logo & Identity
Web & App design
Business & Advertising
Clothing & Merchandise
Packaging & Label
A...
Discover great design: 99designs.com/discover
https://99designs.com/profiles/stacehill
115 colleagues on 5 continents
manage 99designs
•  24/7 customer support
•  4 offices
•  1 gazillion video conferences ;)
How did we
get there?
Design by Feeder, active since Jan 2009	
  
It all started with some…
… friendly competition.
Design by Anak_alam, active since Feb 2012	
  
Initially, bootstrapped growth
by word of mouth.
These 5 factors,
gave us traction!
1. Built the community & engaged with
influencers early
2. Focused on the product
3. Built trust through customer support &
100% money back guarantee
4. Initial customers were
tech savvy early adopters
5. Invested in PR & built profile
Moved HQ: Into the US and Silicon Valley
The US and CA markets alone
offer access to 350M+ people
!  Very open for innovat...
Our learnings about
Silicon Valley
and VC money
Design by AccorDesigns, active since Sept 2012	
  
Going international with a MVP approach
Acquired 12designer,
Berlin and LogoChef, Rio
99designs platform now
offers 7 lang...
Buy, Before Building
Design by AccorDesigns, active since Sept 2012	
  
Use managers as mini startups –
MVP is the key word here
Next step Asia: Launch Japan
Just raised series B
from Recruit to step
into Asia.
2015	
  
Questions,
comments?
patrick@99designs.com
Design by Feeder, active since Jan 2009	
  
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99designs' Growth Story - Patrick Llewellyn, CEO, 99designs

Having grown 99designs from a small office of 6 people in Melbourne to a global operation of over 100 staff spanning 3 continents, CEO Patrick Llewellyn will share his experience in internationalizing a brand through an MVP strategy, raising VC funding, and when and how to move a company to Silicon Valley. Traction Conf Vancouver 2015 - http://tractionconf.io.

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99designs' Growth Story - Patrick Llewellyn, CEO, 99designs

  1. 1. Patrick Llewellyn, CEO @99designs CREATE & GROW 99designs - how did we get there?
  2. 2. Every 2 secs a design is uploaded 2,836 open design contests today $115M+ designer earnings 350,000 happy customers
  3. 3. Our designers, a global creative workforce A diverse crowd of 1,039,000 creative minds, that shares a love of design.
  4. 4. A broad design spectrum Logo & Identity Web & App design Business & Advertising Clothing & Merchandise Packaging & Label Art & Illustration Book & Magazine Other   Our top selling categories for design contests What you get created at 99designs
  5. 5. Discover great design: 99designs.com/discover
  6. 6. https://99designs.com/profiles/stacehill
  7. 7. 115 colleagues on 5 continents manage 99designs •  24/7 customer support •  4 offices •  1 gazillion video conferences ;)
  8. 8. How did we get there? Design by Feeder, active since Jan 2009  
  9. 9. It all started with some…
  10. 10. … friendly competition. Design by Anak_alam, active since Feb 2012  
  11. 11. Initially, bootstrapped growth by word of mouth.
  12. 12. These 5 factors, gave us traction!
  13. 13. 1. Built the community & engaged with influencers early
  14. 14. 2. Focused on the product
  15. 15. 3. Built trust through customer support & 100% money back guarantee
  16. 16. 4. Initial customers were tech savvy early adopters
  17. 17. 5. Invested in PR & built profile
  18. 18. Moved HQ: Into the US and Silicon Valley The US and CA markets alone offer access to 350M+ people !  Very open for innovation !  Online savvy !  Vibrant start-up scenes2010   Raised $35M from Accel in 2011 To ramp marketing and go further international
  19. 19. Our learnings about Silicon Valley and VC money Design by AccorDesigns, active since Sept 2012  
  20. 20. Going international with a MVP approach Acquired 12designer, Berlin and LogoChef, Rio 99designs platform now offers 7 languages and supports 12 currencies. 2012   2013  
  21. 21. Buy, Before Building Design by AccorDesigns, active since Sept 2012  
  22. 22. Use managers as mini startups – MVP is the key word here
  23. 23. Next step Asia: Launch Japan Just raised series B from Recruit to step into Asia. 2015  
  24. 24. Questions, comments? patrick@99designs.com Design by Feeder, active since Jan 2009  

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