5 Rules for Building a Platform on Top of Your Product to Drive Your Next Wave of Growth - Karl Sun, Lucid

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Today’s business leaders — especially startup founders — must invest in helping their customers if they want to survive an ever-changing landscape. The time is now to define the new standard of great service and deliver an experience that is personalized and convenient while bringing long-term, sustainable value to the bottom line. In this session, Zendesk’s Chief Operating Officer, Jeff Titterton will explore how companies can lean on both CX-led and product-led growth to remain resilient amidst a shifting economic environment.

The New Dynamic Duo: How CX and Product Can Double Growth - Jeff Titterton, Z...

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Where to Fish to Land a Unicorn - The Framework for Identifying Your Best Bet...

Traction Conf

How To 10x Your Traffic & Revenues with These Timeless, Tested Growth Marketi...

Traction Conf

UiPath's Framework for Continuous Product Innovation To $10+ Billion - Param ...

Traction Conf

The Next Trillion Dollar Market - 5 Lessons from Selling to Millions of Deve...

Traction Conf

The most celebrated companies are shrouded in buzzwords... Hockey stick growth, Going viral, Rocketship. The reality is that in the early days you’re elbows out, moving fast, and doing things that don’t scale, while trying to get customers by any means possible… But if you want to build a lasting business, you need to figure out a scalable way to grow after that initial burst of customer validation. This is where most startups fall. In this session, Eventbrite's CPO will help us look beyond the jargon and think through the 5 key steps to drive a sustainable user acquisition strategy from his experience helping iconic brands like Pinterest, Airbnb, GrubHub, Tinder, Canva, and Lyft scale.

5 Steps to Drive a Sustainable User Acquisition Strategy - Casey Winters, Eve...

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Branch’s Culture Playbook From 0 to $4B - Mada Seghete

Traction Conf

With massive shifts and uncertainty in the markets right now, founders, CEOs, CFOs, and board members alike want to know what are the new rules to play by. Tomasz Tunguz gives us a deep dive into what's going on in Venture Capital and how you can build a unicorn in the current climate. Website: https://tractionconf.io YouTube: https://www.youtube.com/c/TractionConf/videos Spotify: https://open.spotify.com/show/6twRL8X8D4CQq9yaazkvuM Apple: https://podcasts.apple.com/us/podcast/traction/id159

Fundraising in 2022 - Tomasz Tunguz, Redpoint

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Developing a product strategy starts with understanding the customer problems that your business can solve well, which in turn, creates a durable competitive advantage. A compelling product strategy then prioritizes the key initiatives that will have the biggest impact on customers and the business–all while navigating unknowns, team velocity, and other constraints. In this session, Mailchimp's CPO Sara Hicks walks through the framework for a successful strategy diving into business goals, technical and operational needs, customer feedback, and competitive differentiators. Specifically, Sara covers: - Key elements to creating a compelling product strategy in 2022 - How to define and articulate your customer problems - How to identify and prioritize initiatives and capabilities - How to align roadmap and projects to longer-term goals and strategic bets - How to set up people, processes, and technology to get more accomplished - How to organize cross-functional teams to win and hit goals - How she built and sold her company by focusing on product strategy from the outset - How to build a winning product organization: roles, qualities, timing, finding talent - How to balance product innovation with maintenance - How to leverage your customers and community to drive consistent and helpful feedback As Chief Product Officer, Sara Hicks is responsible for leading and shaping Mailchimp’s product strategy and oversees product execution and innovation to help small businesses start and grow. She joined Mailchimp as the Co-founder and CEO of Reaction Commerce, which she successfully led from founding to acquisition by Mailchimp in April 2020. She’s also a startup advisor, executive leadership coach, and former product and design leader at Etsy, Media Temple, Yahoo!, and GeoCities, among other global technology companies.

The Ultimate Product Strategy to Deliver Billions - Sara Hicks, Mailchimp

Traction Conf

12 Step Community Led Growth Playbook - Lloyed Lobo

Traction Conf

The Art of Growth - Lloyed Lobo

Traction Conf

5 Growth Lessons from Scaling to $75+ Million in Revenue - Jason VandeBoom

Traction Conf

More than 300 million people all over the world have used Duolingo, and our community has been the secret sauce for much of our growth. While many might view “community” as merely a fuzzy buzzword, this talk will demystify that misperception by illustrating how community-driven strategies like language course creation and global in-person events have fueled Duolingo’s growth – all while making the world just a little bit smaller.

The Community Growth Engine: How Duolingo Scaled to 90 Courses & 300M Users -...

Traction Conf

Creating long-term value for your customer and being compensated appropriately for that value is the key reason to start a company. Learn actionable monetization tips from the former Head of Growth at Evernote & Invoice2Go and now Investor at Menlo Ventures. As someone who has built new products from scratch, and helped existing products scale from 10M to over 100M users, Naomi empathizes with entrepreneurs at every stage of the business and product lifecycle.

Matching Price to Value: 3 Lessons in Monetization from Menlo Ventures - Naom...

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There is a science behind creating key moments that matter in your pipeline to double your revenue. So many companies today focus on generating new customers and they miss the key to the exponential revenue potential that comes from your existing customer base. After this session you will walk away with the Customer Success playbook team to reduce churn, maximize upsell and cross-sells, and drive customer referrals.

Revenue Optimization: The Science of Sales and Customer Success - Julie Weill...

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Sahir Azam is responsible for MongoDB’s cloud products and go-to-market strategy including for the hyper-growth MongoDB Atlas global cloud database. Under Azam’s leadership, MongoDB Atlas has grown to nearly a quarter of MongoDB’s total revenue in just three years and saw 300% growth year-over-year throughout 2018. In this session, Sahir will share how MongoDB transformed from being a traditional software franchise - sales driven, longer cycles, etc. - into more of a consumer-style self-service model. The cloud database, MongoDB Atlas, which has grown to $100M+ ARR in under 3 years, is the vehicle behind it and Sahir will detail the culture shift that had to happen in Sales, Marketing and Finance in order to achieve that success/growth. Sahir joined MongoDB from Sumo Logic, a SaaS machine-data analytics company, where he managed platform, pricing, packaging and technology partnerships. Prior to Sumo Logic, Sahir was the Director of Cloud Management Strategy & Evangelism at VMware where he launched VMware's first organically developed SaaS management product and helped grow the management tools business to over $1B in revenue. Earlier in his career, Sahir held a variety of technical and sales focused roles at DynamicOps, BMC Software, and BladeLogic

Lessons from Consumerizing MongoDB to Grow to $100M+ New ARR in < 3 years - S...

Traction Conf

If you don't have a few "wait! we're doing it all wrong!" moments in your career, you're, well... you're doing it all wrong. In this talk, Meghan Keaney Anderson, VP of Marketing at HubSpot will talk through a series of realizations the HubSpot team has had that went against common marketing practices, and the impact that inverting their approach made on the company's growth trajectory. Our discoveries can be your shortcuts.

3 Simple Shifts that Transformed HubSpot's Growth Trajectory - Meghan Anderso...

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Karen Peacock, COO of Intercom, one of the fastest growing software companies of all time, has led businesses of all sizes through massive growth. She will share her top 5 lessons learned in building and scaling businesses from $1M to $500M in recurring revenue, including expanding to serve upmarket customers, moving from product to platform, and how to hire well to drive breakthrough customer experiences and business growth.

Scaling from $1M to $500M: 5 Strategies to Drive Your Next Wave of Growth - K...

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Building a company is hard enough, but what if there's no clear market to launch into? That's the situation Gainsight CEO Nick Mehta found himself in when he joined the company that would become Gainsight in 2013. There was no playbook for category creation, so they built their own—and catapulted Gainsight into one of the fastest growing private companies in the world. Join Nick for an open and honest look into the 5-step playbook for building a new industry category: the needle movers, the mistakes, and everything in between.

The Ultimate Playbook for Creating a New Industry Category - Nick Mehta, Gain...

Traction Conf

How do you grow fast without breaking your culture and losing what makes you great? Research shows that talent is the primary growth challenge for hypergrowth companies. And one of the biggest talent priorities for hypergrowth companies is scaling and maintaining culture. In this session, Branch Cofounder Mada Seghete shares their playbook to scaling culture through hypergrowth... Branch is the leading mobile deep linking and measurement company, unifying mobile experiences for almost 5 billion monthly users and 50,000 apps including Amazon, Slack, Airbnb, Reddit, and Tinder.

How to Grow from 4 to 400+ Without Losing Your Identity - Mada Seghete, Branch

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