A full Marketing Stratgey with report and results for our cleint (Mo Salah interior designer)

2. MO Salah – Interior
Designer
SOCIAL MEDIA MARKETING PLAN
Aug/Sep 2021

3. Plan Outlines
1- Brand Identification.
2- Objectives.
3- SWOT analysis.
4- Target audience analysis.
5- Competitors analysis.
6- Social media strategy and tactics.
7- Content Calendar.
8- Campaign planning.
9- Results.

4. 1- Brand Identification:
• An interior design studio placed in Tanta.
• We deliver creative and suitable designs for any
Apartment, Villa or office depending on all details
you want.
• Suitable prices with the maximum quality.

5. 2- Plan Objectives:
• Brand awareness.
• Increase fan base.
• Attract new customers.

6. Strength Weakness
• High quality services
• Experienced and qualified
• No social media presence.
3- SWOT Analysis
Opportunities Threats
• Summer season
‫او‬ ‫للجواز‬ ‫شقتها‬ ‫بتجهز‬ ‫الشباب‬ ‫معظم‬
‫المصايف‬ ‫شاليهات‬
• Large number of qualified
competitors.

7. 4- Target Audience Analysis
• Males and females
• From 25 to 65 years
• Married – Engaged
• Class A+ and A and B+
• Tanta – North Cost – Sheikh Zayed – 5th
Settlement.
• Well educated.
• Interests: Décor – Home planning – art.

8. Audience Size:

9. Best Audience Locations:

10. Competitors Analysis:
1- Hany Saad Account

11. Hany Saad Account

12. Hany Saad Account

13. Hany Saad Account (Notes)
• Strong social media presence and fan base.
• High promotion budget.
• Very Good Engagement Rate.
• Good number of posts per day

14. 2- Mattet Designs Account

15. Mattet Designs Account

16. Mattet Designs Account

17. Mattet Designs Account
(Notes)
• Strong social media presence and fan base.
• Low promotion budget.
• Weak engagement Rate.
• Irregular posting.

18. Social Media Tactics:
1- Brand Awareness Campaign.
2- Selling Posts.
3- engagement posts.
3- Facebook and Instagram ads.
4- Before and after photos and videos.
5- show our experience and
qualifications.

19. Content Calendar
23/8 ‫بالخدمات‬ ‫مثبت‬ ‫بوست‬
‫بنقدمها‬ ‫اللي‬
31/8 ‫زي‬ ‫بيتك‬ ‫خلي‬
‫صور‬
Pintrest
8/9 ‫بيتك‬
‫كل‬ ‫في‬ ‫شبهك‬
‫تفاصيله‬
16/9 5
‫تختار‬ ‫يخلوك‬ ‫أسباب‬ Mo
Salah
25/8 ‫في‬ ‫لعيب‬ ‫واحد‬ ‫كل‬
‫مجاله‬
(
‫محم‬
‫صالح‬ ‫د‬
)
2/9 ‫ديزاين‬ ‫هنقدملك‬
(
‫في‬
‫الجون‬
)
10/9 ‫في‬ ‫شاليهك‬ ‫أو‬ ‫بيتك‬
‫بشك‬ ‫يبقى‬ ‫الزم‬ ‫الساحل‬
‫ل‬
‫الصيف‬ ‫وجو‬
18/9 ‫هنخلي‬
‫عن‬ ‫األول‬ ‫اإلنطباع‬
‫حلو‬ ‫ا‬ً‫م‬‫داي‬ ‫شركتك‬
27/8 ‫صور‬
Before & After
‫سابق‬ ‫لشغل‬
4/9 ‫فيديو‬
‫شوت‬ ‫سكرين‬ ‫أو‬
‫سابقين‬ ‫عمالء‬ ‫بآراء‬
12/9 Vote
Classic or
Modern Style
20/9 Quote
‫اتنفذ‬ ‫لشغل‬ ‫صورة‬ ‫مع‬
29/8 Tips
‫لإلضاءات‬
‫البيت‬ ‫في‬
6/9 ‫نصائح‬
‫األركان‬ ‫الستغالل‬
(
‫توضيحية‬ ‫صور‬ ‫مع‬
)
14/9 ‫األلوان‬
‫طالعه‬ ‫اللي‬
‫في‬ ‫تريند‬
2021

20. Mo Salah Campaign Planning
Creatives Audience Goal Budget
‫إيه؟‬ ‫وبيعمل‬ ‫صالح‬ ‫محمد‬ ‫مهندس‬ ‫مين‬ Interior Design audience Reach
200 L.E
•
‫لمشاريع‬ ‫أعمال‬ ‫سابقة‬
‫تنفيذ‬ ‫تم‬
‫ها‬
•
‫هيتحقق‬ ‫المثالي‬ ‫البيت‬ ‫حلم‬
•
‫مجاله‬ ‫في‬ ‫لعيب‬ ‫واحد‬ ‫كل‬
•
5
‫صالح‬ ‫مو‬ ‫تختار‬ ‫يخلوك‬ ‫أسباب‬
•
Modern VS Classic
•
‫أحلى‬ ‫لصيف‬ ‫مختلف‬ ‫بيت‬
Interior Design Audience
Page Likes
650 L.E
•
‫إضاءة‬
‫غلطات‬ ‫غير‬ ‫من‬
.
•
‫أحلى‬ ‫لصيف‬ ‫مختلف‬ ‫بيت‬
.
•
Modern VS Classic
•
Our Work
•
5
‫صالح‬ ‫مو‬ ‫تختار‬ ‫يخلوك‬ ‫أسباب‬
.
•
‫مكانه‬ ‫في‬ ‫لعيب‬ ‫واحد‬ ‫كل‬
.
Interior design audience/
Engaged and in a
relationship
Engagement
900 L.E

21. Mo Salah Aug/Sep Report
• Page Reach
Facebook Instagram

22. • Page Likes
Before After

23. • Audience
• Men : 63%
• Women : 37%

24. • Monthly Overview