Think Fast! How to tackle a UX design challenge and win

Think Fast!
How to tackle a UX design challenge and win
Thursday, June 14, 2018IXDA Phoenix | UX in AZ | Shutterfly | Adobe | #ixdaphoenix

Tonight’s themes:
Design Challenges | Design Process | Rapid Ideation

Speakers
Kat Menze
Art Director
Off Madison Ave
Toby Riley
Art Director
Mindspace
Matt Schafman
Director, Ideation & Design
Neudesic
Thursday, June 14, 2018#ixdaphoenix

Event Support
Tony Quiroz
Senior CX Strategist
GoDaddy, IXDA
Dave Prescott
Senior Manager, UX Design
Shutterfly
Kassidy Arias
UX Engineer
GoDaddy
Chris Zukowski
UX Designer
American Airlines, IXDA

Sponsors & Organizers
Location
Food & Beverage
Host
Co-Host
I DA Phoenix
UX in Arizona

I DA Phoenix
IXDA Phoenix is an all-volunteer, not
for profit group dedicated to advancing
user experience design in the valley.
● Awareness
● Education
● Networking
● Fun
@IxDAPhoenix
https://www.facebook.com/IxDA-Phoenix-83107274838/

Adobe Xd
Liz Schmidt
Sr. Community Manager
Adobe

Let’s get started

UX Design Challenges
● Job interviews
● Hackathons
● Design competitions
● More…

What’s being evaluated
● Process
● Critical thinking / depth of thought
● How well your solution fits the scenario
● Presentation skills
● Design

Portfolios

Learn more / get prepared
“A Concise Guide to Onsite Design Challenges”
https://uxplanet.org/a-concise-guide-to-onsite-design-challenges-7e67293390e1
● App Critique
● Whiteboard session
● More
#ixdaphoenix Thursday, June 14, 2018

UX Design Challenges Fun

Kat & Toby
The Winning team!
Adobe Creative Jam ‘18
Phoenix, AZ

Adobe Phoenix Creative Jam —
What the F#@& is it?!
● Timed Design Challenge — 3 Hours
● Grab a Partner
● Receive a topic just before time starts
● Brainstorm, Wireframe, Design and Prototype
● Use Adobe XD
● Present your idea and working App

The Kickoff
● Our Team Name: Crop it like it’s Hot! (chosen pre-prompt)
● Set up your stations (laptops, notepads etc)
● Get the prompt — It’s Getting Hot in Here — and GO!
#ixdaphoenix

Brainstorming
● Brainstorming for a broad topic is challenging
● Don’t think, just write - no bad ideas at this stage
● How to “Brain Dump”
○ Key takeaway was our individual styles of concepting
● Our process for narrowing down ideas
○ Fight to the death
○ Which has the best “Legs”
● Now we have our idea
#ixdaphoenix

Okay, Wireframing?
● Down and Dirty
— don’t worry about the look.
○ Grab some scratch paper / sticky
notes
● Sole purpose is to work through the
flow of the app
○ Plan for each interaction and the
screen users would be directed to
#ixdaphoenix

Oh sh!t, the time!
#ixdaphoenix

Don’t Panic — Divide & Conquer
● Kat continued ideation,
wireframes and building out
the later page wireframes
● Toby started designing the
logo, color pallets and initial
onboarding pages in XD
#ixdaphoenix

Creative Timeline Breakdown (Roughly)
Brainstorm
Choosing an Idea
Wireframing
Creating App Elements
Designing
Prototyping
Presentation Preparation
30 min
15 min
1 hour
15 min
45 min
15 min
5 min
#ixdaphoenix

Finish Him! Prototype Overview
Here is the overview of the App, GROWLY. This illustrates how users navigate from
page to page. The amount of pages is also determined by what time allows.

Drum Roll Please — The Presentation
https://xd.adobe.com/view/4471da9e-aa70-405b-bab1-1b5bf132b362/

And the Winner is...
Team Crop it Like it’s Hot
● Audience Choice
● Judge’s Choice
#ixdaphoenix

Key Takeaways
● Broad topics or themes are more difficult
● 3 hours feels like 20 minutes
● Be Prepared
○ Have web assets easily accessible
○ Have your laptop, pen/paper, etc.
○ Know your strengths and skill sets
● Don’t be too ambitious
#ixdaphoenix

Matt
Rapid Ideation &
Design Thinking

Activity: Choosing an Idea

Activity: Choosing an Idea
➔ Break into teams
➔ 15 minutes to come up with a winning idea
➔ Use whatever ideation technique you want
➔ Present to judges
➔ Prizes for 1st, 2nd, & 3rd place

Theme:
Forward
By Blame Kassidy Arias

The Judges
Kassidy Arias
UX Engineer
GoDaddy
Kat Menze
Art Director
Off Madison Ave
Toby Riley
Art Director
Mindspace
Matt Schafman
Director, Ideation & Design
Neudesic
#ixdaphoenix Thursday, June 14, 2018

Slides & Resources
We’ll post the slides and email a link. Also check Facebook.

Resources / Links
● “Ideation in Practice: How Effective UX Teams Generate Ideas” - NN/g Oct 2017
● “A Concise Guide to On-site Design Challenges” - UX Planet, Feb 2018
● DesignKit.org - IDEO
● IXDA Phoenix Facebook
● UX in AZ Meetup | Facebook
● AIGA Arizona
● Adobe Creative Jams

Thank You
Think Fast! How to tackle a UX design challenge and win

Tonight, 6:00pm - 8:00pm
I DA Phoenix
Think Fast!
How to tackle a UX design challenge and win
UX in Arizona

Think Fast! - Tonight, 6:00pm - 8:00pm
I DA Phoenix

Think Fast! How to tackle a UX design challenge and win

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