Work through a variety of questions and “what ifs” and examine considerations about branding and its role for not for profits. Highlighted topics include brand essence, brand promise, mission, and community perception of not- for-profits. Evaluate the relevance and viability of branding as it relates to marketing today for NPS and to the COAE as an um- brella alliance.

1. Branding: You decide. Game Changer Myth or

6. Brand promise - hitting the “sweet spot” Often stated as, “Only [brand name] delivers [benefit] in [service category].”

8. Brand promise in action

9. Back to our original question. Is branding a . . . or, is it a How do you decide? Game Changer Myth

25. The COAE brand - branding effectiveness? Internal audience External audience(s)

26. Elizabeth Berry 585-598-3265 (office) . 585-586-9050 (smart phone) [email_address] www.touchpointscreative.com Graphic design . Web design . Branding