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TotalYouthResearch.com: Youth Trends Presentation 2015 PART 2

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TotalYouthResearch.com: Youth Trends Presentation 2015 PART 2

  1. 1. FREE download inside! flickr © knowledge-test 33 PART 2/3 FREE download inside!
  2. 2. Thanks for checking out my presentation Don’t forget to LIKE & SHARE Check out how you can get this PRESENTATION FREE on the last slide Graham Brown TotalYouthResearch
  3. 3. www.TotalYouthResearch.com featured in this presentation: 12. The Interest Economy 18. Positive Deviance 13. Lookup Culture 19. Privacy 14. Offline 20. Remix Culture 15. Pain Points 21. Shared Experience 16. Passive Communication 22. The Social Code 17. Peak Efficiency
  4. 4. traditional segmentation is over www.TotalYouthResearch.com
  5. 5. welcome to... www.TotalYouthResearch.com
  6. 6. flickr © chato www.TotalYouthResearch.com #12 the interest economy
  7. 7. a whole world of dots joined by the internet www.TotalYouthResearch.com
  8. 8. CLICK TO DOWNLOAD www.TotalYouthResearch.com
  9. 9. ...and marketers aren’t part of it www.TotalYouthResearch.com
  10. 10. for this generation, the answers are just a click away... www.TotalYouthResearch.com
  11. 11. flickr © francisco_osorio www.TotalYouthResearch.com #13 lookup culture
  12. 12. a world where every young person is an expert www.TotalYouthResearch.com
  13. 13. look at the data... www.TotalYouthResearch.com
  14. 14. http://www.google.com/trends/explore#q=how%20to google search: ‘How to’ www.TotalYouthResearch.com
  15. 15. www.TotalYouthResearch.com
  16. 16. but this isn’t a generation who lives online www.TotalYouthResearch.com
  17. 17. their end goal is... www.TotalYouthResearch.com
  18. 18. flickr © knowledge-test www.TotalYouthResearch.com #14 offline
  19. 19. where the magic happens www.TotalYouthResearch.com
  20. 20. flickr © karstenbitter www.TotalYouthResearch.com offline is the moment of truth
  21. 21. offline is where real relationships real communication real meaning take place... www.TotalYouthResearch.com
  22. 22. www.TotalYouthResearch.com face to face is still #1
  23. 23. offline helps us understand their emotions and needs www.TotalYouthResearch.com
  24. 24. and their pain... www.TotalYouthResearch.com
  25. 25. flickr © gagilas www.TotalYouthResearch.com #15 pain points
  26. 26. don’t give them technology... www.TotalYouthResearch.com
  27. 27. help them fix a problem www.TotalYouthResearch.com
  28. 28. sometimes solutions to simple everyday problems are the most sought after www.TotalYouthResearch.com
  29. 29. problems they face in everyday life www.TotalYouthResearch.com
  30. 30. but the adult world misreads youth because it fails to understand the basics... www.TotalYouthResearch.com
  31. 31. for example, the most important aspect of youth communication today... www.TotalYouthResearch.com
  32. 32. flickr © pagedooley www.TotalYouthResearch.com #16 passive communication
  33. 33. 90% of youth communication is passive www.TotalYouthResearch.com
  34. 34. from language to jokes to tone of voice... www.TotalYouthResearch.com
  35. 35. passive language www.TotalYouthResearch.com
  36. 36. and adults often don’t see or don’t understand it www.TotalYouthResearch.com
  37. 37. ...like their needs www.TotalYouthResearch.com
  38. 38. we think they want faster, better, cheaper www.TotalYouthResearch.com
  39. 39. but they don’t... www.TotalYouthResearch.com
  40. 40. flickr © mp5 www.TotalYouthResearch.com #17 peak efficiency
  41. 41. because this generation has all the efficiency they need... www.TotalYouthResearch.com
  42. 42. this generation doesn’t want a faster burger www.TotalYouthResearch.com
  43. 43. they want less efficiency, more empathy www.TotalYouthResearch.com
  44. 44. www.TotalYouthResearch.com more human, less factory
  45. 45. and they want to play, change and break things... www.TotalYouthResearch.com
  46. 46. flickr © thomasleuthard www.TotalYouthResearch.com #18 positive deviance
  47. 47. how will you let them break your brand? www.TotalYouthResearch.com
  48. 48. www.TotalYouthResearch.com
  49. 49. because the technologies youth break are the best... www.TotalYouthResearch.com
  50. 50. and they know where you’ re going wrong... www.TotalYouthResearch.com
  51. 51. www.TotalYouthResearch.com
  52. 52. like social media, all this focus on profiling and transparency is driving youth away... www.TotalYouthResearch.com
  53. 53. flickr © jintaeandpictures www.TotalYouthResearch.com #19 privacy http://www.TotalYouthResearch.com/privacy
  54. 54. they care much more than you think www.TotalYouthResearch.com
  55. 55. and he doesn’t get it... www.TotalYouthResearch.com
  56. 56. www.TotalYouthResearch.com
  57. 57. that’s why it’s important to give youth some say in the development process... www.TotalYouthResearch.com
  58. 58. flickr © paisleyorguk www.TotalYouthResearch.com #20 remix culture
  59. 59. give them the tools to share their content www.TotalYouthResearch.com
  60. 60. and an opportunity to speak their mind www.TotalYouthResearch.com
  61. 61. because the brands and technologies that allow youth control are the ones that get shared the most... www.TotalYouthResearch.com
  62. 62. flickr © bartbooms www.TotalYouthResearch.com #21 shared experience
  63. 63. technologists often get this wrong... www.TotalYouthResearch.com
  64. 64. don’t chase quality, chase shareability www.TotalYouthResearch.com
  65. 65. flickr © Alant www.TotalYouthResearch.com the more shareable, the more valuable
  66. 66. what’s shared is less important than who it gets shared with... www.TotalYouthResearch.com
  67. 67. all experiences shared www.TotalYouthResearch.com
  68. 68. because youth turn everything into a social event, that is their default setting www.TotalYouthResearch.com
  69. 69. flickr © jorislouwes www.TotalYouthResearch.com #22 the social code
  70. 70. ...the driving motivations behind all youth behavior, all adoption of technology www.TotalYouthResearch.com
  71. 71. www.TotalYouthResearch.com
  72. 72. Youth are SOCIAL by design flickr © micadew www.TotalYouthResearch.com
  73. 73. because social > oxygen www.TotalYouthResearch.com
  74. 74. and social can be more important than life itself... www.TotalYouthResearch.com
  75. 75. Did you enjoy that? I hope you got some ideas and inspiration from my presentation Please SHARE and LIKE this presentation to inspire more people Graham Brown TotalYouthResearch
  76. 76. CLICK TO DOWNLOAD www.TotalYouthResearch.com

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