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(Total Youth Research) The Truth About Gen Y, Mobile and Word of Mouth

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(Total Youth Research) The Truth About Gen Y, Mobile and Word of Mouth
www.TotalYouthResearch.com

Publicada em: Tecnologia

(Total Youth Research) The Truth About Gen Y, Mobile and Word of Mouth

  1. 1. THE TRUTH ABOUT GEN Y: mobile + word of mouth www.TotalYouthResearch.com flickr pic © pennuja
  2. 2. TOTAL YOUTH RESEARCH Students Teens Millennials Gen Y Gen Z flickr © instantvantage by Graham D Brown
  3. 3. 23% reported a sense of distress when they didn’t have their phone on them flickr © mmj171188
  4. 4. 76% of 18-25 year olds said they recommend brands to other people flickr © pedrosimoes7
  5. 5. 18-29 year olds are 50x more likely to recommend a product based on good experience than on incentives or rewards flickr © stawarz
  6. 6. 67% of Gen Y shared their phone purchase with friends flickr © followtheseinstructions
  7. 7. Gen Y recommend brands 15 times more offline than they do online flickr © Nalejandro
  8. 8. 90% of Gen Y brand-related conversations happen at home flickr © aimeeardell
  9. 9. 76% of Gen Y said their old carrier could have prevented them from switching if they just paid attention flickr © marcsamson
  10. 10. 94% use messaging apps on a daily basis flickr © Fouquier
  11. 11. 76% said "because other friends are on it" as the #1 reason to switch to a new social app flickr © mamnaimie
  12. 12. Facebook usage fell 10% and Twitter grew 25% among 14-18 year olds in past year flickr © draganbrankovic
  13. 13. by Graham D Brown flickr pic © pennuja TOTAL YOUTH RESEARCH Students Teens Millennials Gen Y Gen Z www.TotalYouthResearch.com

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