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www.TotalYouthResearch.com
Sharing Economy
Millennials and the $335 Bn
Youth, Students, Teens, Millennials, Generation Y, Generation Z
TOTAL YOUTH RESEARCH
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
if you want
to access the FREE
case study to go with
this presentation
click the link in the
next slide
www.TotalYouthResearch.com
CLICK BUTTON to ACCESS this 

FREE case study giving you 

background insights for this presentation
www.TotalYouthResearch.com
is much less important than
the nature of
the content
the act of sharing itself
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
that means…
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
the winners
in this new
economy
will be…
www.TotalYouthResearch.com
Those that focus on
…JOINING
THE DOTS
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
So, let’s look
inside the
Sharing
Economy
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
1. Market Size
www.TotalYouthResearch.com
$335 billion
by 2030
(source PWC)
Share the love
don’t forget to 

hit the LIKE button
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Millennials and the $335
Billion Sharing Economy
Creating a
few young
billionaires
along the way
www.TotalYouthResearch.com
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…and some
crazy
valuations
www.TotalYouthResearch.com
WeWork : biggest player in CoWorking
www.TotalYouthResearch.com
UBER is the biggest player
www.TotalYouthResearch.com
AirBnB : biggest player in Travel
www.TotalYouthResearch.com
UBER > Facebook?
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
so, let’s look at
business models
inside the
Sharing
Economy…
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
1. Market Size
2. New Business Models
www.TotalYouthResearch.com
We need better
solutions to
Everyday
Problems
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
The Sharing
Economy
touches many
vertical sectors…
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
e.g.
car sharing
www.TotalYouthResearch.com
Models focused on consumer pain points
www.TotalYouthResearch.com
Simple solutions to everyday problems
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
coworking
spaces…
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
shared
accommodation
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
Understand this
shift as one from
Loudspeaker to
Telephone
models
www.TotalYouthResearch.com
LOUDSPEAKER MODEL TELEPHONE MODEL
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…joining
the dots
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…and
young people
are at the
forefront
of that change…
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials are the change makers
www.TotalYouthResearch.com
CHANGE
Mobile  Millennials  Changing  Business
Access Experience
Mobile Customer
Experience
The Sharing
Economy
AutoHealth Retail Finance Travel
Millennial
customer
expectations
Mobile
enabled
disruption
Vertical
sectors
affected
Lookup
Culture
www.TotalYouthResearch.com
“Here is a generation
that has grown up
comfortable with
the idea of sharing.
What’s interesting is
that while Gen Y is
comfortable with
that concept, Gen
Z will expect it.”
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
So, what exactly
do young people
want?
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
1. Market Size
2. New Business Models
3. New Consumer Drivers
www.TotalYouthResearch.com
Sell
not the
the EXPERIENCE
THING
www.TotalYouthResearch.com
Shared Experience
Access
Experience
Ownership
Things
21st Century
Gen Y & Z
Traditional
Post-War Values
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…joining
the dots
www.TotalYouthResearch.com
www.TotalYouthResearch.com
57% said
“Access is the new
Ownership”
(source PWC 2014)
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials comfortable with the idea
www.TotalYouthResearch.com
78% of Millennials
said they would rather
spend their money
on Experiences not
“things”
(source PWC 2014)
www.TotalYouthResearch.com
www.TotalYouthResearch.com
68% said they were
willing to rent or share
personal items
(source Nielsen 2014)
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
Let’s look at the key
Economic and
Social Drivers of
Shared
Experience…
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
1. Market Size
2. New Business Models
3. New Consumer Drivers
4. Economic Factors
www.TotalYouthResearch.com
We are still here
www.TotalYouthResearch.com
86% said the
Sharing Economy
made life more
affordable
(source PWC)
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
Loaded with
debt, young
people are
questioning
everything…
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
including
traditional
rites of passage,
like car
ownership…
www.TotalYouthResearch.com
53% of Millennials
said they would participate
in car sharing programs
(source Zipcar 2013)
www.TotalYouthResearch.com
21-34 year olds bought
27% of new cars in the US 

(down from 38% in 1984) 

(Source Shareable 2014)
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=car%20insurance
Data  on  Google  searches  for  “car  insurance”  shows  a  
steady  decline.  
www.TotalYouthResearch.com
http://www.google.com/trends/explore#q=carsharing
Yet,  Google  searches  for  “carsharing”  continues  to  
increase.
www.TotalYouthResearch.com
51% said membership
of car sharing programs
meant they didn’t have
to buy a car
(source AlixPartners 2014)
www.TotalYouthResearch.com
same
different
EXPERIENCE
THING
www.TotalYouthResearch.com
Car Ownership is a “Problem”
www.TotalYouthResearch.com
The average American

uses their car only 8%
of the time
(Source New Dream 2014)
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
and it’s not just
the cost of
owning “stuff”
but also how
we work…
www.TotalYouthResearch.com
82% of Millennials said
businesses will be
completely built by virtual
teams within 10 years
(source Affluence Collaborative 2014)
www.TotalYouthResearch.com
40% of the population will
be working independently
by 2020
(source Emergent Research 2014)
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
Now, let’s go
deeper and look at
the social and
emotional drivers
of The Sharing
Economy
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
1. Market Size
2. New Business Models
3. New Consumer Drivers
4. Economic Factors
5. Social Isolation
www.TotalYouthResearch.com
We are
by design
SOCIAL
www.TotalYouthResearch.com
“30 years ago, extreme
sports were rare
because young people
didn’t need them: they
played on construction
sites, ate peanut
butter sandwiches and
cycled without
helmets. Heck, they
even went to school
when it snowed.”
www.TotalYouthResearch.com
We are losing
contact
OFFLINE
ANALOG
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…joining
the dots
www.TotalYouthResearch.com
Not selling accommodation but friendship…
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
in play and
in work
www.TotalYouthResearch.com
84% of Coworkers said
“Interaction with People”
was the most important
aspect of Coworking
(source Deskmag 2014)
www.TotalYouthResearch.com
80% of Coworkers said
they were “less isolated”
than before using
Coworking spaces
(source Deskmag 2014)
www.TotalYouthResearch.com
70% reported feeling
healthier in a Coworking
space than in a traditional
office setting
(source OfficeVibe 2014)
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
and young
people are
turning to each
other to make it
happen…
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
1. Market Size
2. New Business Models
3. New Consumer Drivers
4. Economic Factors
5. Social Isolation
6. New Dynamics of Trust
www.TotalYouthResearch.com
“As marketing is the
key difference
between success and
failure, we are now
witnessing the birth
of business models
where the
marketing is
baked into the
service day one.”
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…joining
the dots
www.TotalYouthResearch.com
www.TotalYouthResearch.com
it’s all about trust
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
young people
turn to each
other for
influence and
opinion
www.TotalYouthResearch.com
www.TotalYouthResearch.com
www.TotalYouthResearch.com
78% said online
interactions made them
more open to the idea
of sharing economy
(source Shareable 2014)
www.TotalYouthResearch.com
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…joining
the dots
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
…because
in youth
marketing
people > brands
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
thank you
Youth, Students, Teens, Millennials, Generation Y, Generation Z
TOTAL YOUTH RESEARCH
Share the love
don’t forget to 

hit the LIKE button
so other Slideshare users
can discover this too
www.TotalYouthResearch.com
www.TotalYouthResearch.com
SOCIAL ECONOMIC
TECHNOLOGYBUSINESS
Decline in social
interaction
esp. unstructured,
offline, analog face-to-
face interaction
Growth in Sharing
Economy business
models. Importance of
peer-to-peer
recommendation and
word of mouth
Access to information
via mobile and online.
Growing ability to
implement and
acceptance of peer
based review platforms
Pressure on ownership
of material goods. Rise
in personal / student
debt for Gen Y & Z
GROWTH IN
SHARING
ECONOMY
www.TotalYouthResearch.com
Millennials and the $335
Billion Sharing Economy
if you want
to access the FREE
case study to go with
this presentation
click the link in the
next slide
www.TotalYouthResearch.com
CLICK BUTTON to ACCESS this 

FREE case study giving you 

background insights for this presentation
www.TotalYouthResearch.com
Get  the  ulBmate  
guide  to  youth  
generaBons  Y  &  Z    
Get  answers  to  these  3  quesBons:  
Who  are  they?  
What  do  they  want?  
How  do  we  give  it  to  them?
www.totalyouthresearch.com/total-­‐youth-­‐handbook  

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