www.TotalYouthResearch.com7slide 75%of students were able 7 Characteristics of Generations Y & Z

www.TotalYouthResearch.com1slide
7
CHARACTERISTICS
OF
Y & Z
GENERATIONS

{ who are they? }
Generation Y
Generation Z

Gen Y:
15-32 years
gen Y
millennialsGeneration Y

Gen Z:
0-14 years
gen Z
teens Generation Z

www.TotalYouthResearch.com
Get the ul(mate
guide to youth
genera(ons Y & Z
Get answers to these 3 ques...

#1 THE ANALOG
GENERATION
flickr © norai-koeln
analog
ofﬂine

75%of students were able to iden(fy
7 key emo(ons of strangers
through ...

never underestimate the power
of analog in the digital age
analog
ofﬂine

#2 THE SHARED
EXPERIENCE GENERATION
shared
experienc

82%
of under 20 year olds admiQed sharing
social media content in the bathr...

…if they aren’t sharing
your brand, you don’t exist
shared
experien

#3 THE DISCONNECTED
GENERATION
disconnect
generation

-33%14-‐17 year olds interacted with just  
17 people on a regular basis,  ...

…because 1 friend  
> 100 “friends”
friends
generation

#4 THE LOOKUP
GENERATION
lookup
generatio

62%
of teens looked up
“How to Kiss” on Google
(Source Google 2014)

they already Googled your
competition
lookupgeneration

#5 THE PASSIVE
GENERATION
passivegeneration

90%of all youth communica(on
is “Passive”
(Source Total Youth Research)

what’s shared is far less important
than the act of sharing itself
passive
generatio

#6 THE DISCRETE
GENERATION
discrete
eration

77%said the #1 reason they used Snapchat
was because it didn’t store messages
...

privacy isn’t a burden but a key
selling point for Gens Y & Z
privacy
generation

#7 THE STORYTELLING
GENERATION
orytellinggeneratio

47%
of all teen content on Instagram is
#selﬁes
(Source Total Youth Mobile ...

every object is an opportunity
to tell their story
storytellgeneration

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Youth, Students, Teens, Millennials, Generation Y, Generation Z
TOTAL YOUTH RESEARCH
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