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7
CHARACTERISTICS
OF
Y & Z
GENERATIONS
{ who are they? }
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Generation Y
Generation Z
Gen Y:
15-32 years
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gen Y
millennialsGeneration Y
Gen Z:
0-14 years
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gen Z
teens Generation Z
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Get  the  ul(mate  
guide  to  youth  
genera(ons  Y  &  Z    
Get  answers  to  these  3  ques...
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#1  THE  ANALOG  
GENERATION
flickr © norai-koeln
analog
offline
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75%of  students  were  able  to  iden(fy    
7  key  emo(ons  of  strangers    
through  ...
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never underestimate the power
of analog in the digital age
analog
offline
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#2  THE  SHARED  
EXPERIENCE  GENERATION
shared
experienc
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82%
of  under  20  year  olds  admiQed  sharing  
social  media  content  in  the  bathr...
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…if they aren’t sharing
your brand, you don’t exist
shared
experien
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#3  THE  DISCONNECTED  
GENERATION
disconnect
generation
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-33%14-­‐17  year  olds  interacted  with  just  

17  people  on  a  regular  basis,  
...
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…because 1 friend 

> 100 “friends”
friends
generation
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#4  THE  LOOKUP  
GENERATION
lookup
generatio
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62%
of  teens  looked  up    
“How  to  Kiss”  on  Google  
(Source  Google  2014)
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they already Googled your
competition
lookupgeneration
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#5  THE  PASSIVE  
GENERATION
passivegeneration
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90%of  all  youth  communica(on  
is  “Passive”  
(Source  Total  Youth  Research)
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what’s shared is far less important
than the act of sharing itself
passive
generatio
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#6  THE  DISCRETE  
GENERATION
discrete
eration
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77%said  the  #1  reason  they  used  Snapchat  
was  because  it didn’t store messages
...
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privacy isn’t a burden but a key
selling point for Gens Y & Z
privacy
generation
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#7  THE  STORYTELLING  
GENERATION
orytellinggeneratio
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47%
of  all  teen  content  on  Instagram  is  
#selfies  
(Source  Total  Youth  Mobile ...
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every object is an opportunity
to tell their story
storytellgeneration
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Youth, Students, Teens, Millennials, Generation Y, Generation Z
TOTAL YOUTH RESEARCH
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www.TotalYouthResearch.com6slide #1  THE  ANALOG   7 Characteristics of Generations Y & Z

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www.TotalYouthResearch.com6slide
#1  THE  ANALOG  
GENERATION
flickr © norai-koeln
analog
offline

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