Should we be driving utilisation down, not up? This ‘fireside chat’ style session will be a conversation focusing on this challenging point of view. Synergy conference regular Andrew Derbidge will interview Rodney about his point of view on the value of non-utilised time, how it is vital in defining the ‘why’ of the practice, and how getting that right allows a business to thrive. Understanding the ‘why’ of the firm leads to defining true value. Rodney will also share examples of how he measures and reports using data gather from Synergy.