Do you know how important the ‘About’ page is to your website? Generally, this page is the second most clicked page after your homepage. If this comes as a surprise to you it might be time to consider a refresh.

1. Quick Fix:
How to Write an Irresistible
‘About’ Page

2. Do you know how important the ‘About’ page is to
your website?
Generally, this page is the second most clicked page
after your homepage
Regular updating of your about page keeps it fresh,
relevant and appealing to your reader
This is the welcome mat to your website - keep it
interesting or you’ll lose your traffic!

3. What now?
Open up your own about page ready for
editing (or grab a pen and paper)
Grab a cuppa
Take a deep breath... and let’s go!

5. 1. The First Impression
First impressions count. Does your ‘About’ page include a photo – of
you? A decent (and recent) one?
Think of this space like a prime time advertising slot - YES your
visitors want to know about you but really, they want to see who they
are buying from
Depending on the nature of your business and the tone of your
website, consider the kind of photo you want to use

6. Quick Fix Action Point #1:
Make sure your ‘About’
page features a well
composed, high quality,
relevant and up to
date headshot.

8. 2. Securing the Bond
Think of this like a speed dating opportunity; you
have a matter of seconds to make a great first
impression or risk missing out on what could
potentially be the beginning of a beautiful
relationship.

9. 2. Securing the Bond (cont’d)
Keep the copy snappy and on point (your job is to
inspire confidence in the reader that you know your stuff and
ultimately – get them to part with their hard earned cash <devil icon>)
Review and condense. Repeatedly.

10. 2. Securing the Bond (cont’d)
Essentials to cover include:
1. So… nice site but who are you?
2. What qualifies you to do what you do?
3. What exactly is it that you do?
4. Sounds cool – but how can you help me?
5. Sounds even cooler but what makes you any different
to anyone else in your field?
6. OK I’m sold, what do I do now?

11. Quick Fix Action Point #2:
Condense, condense, condense.
If you’re unsure if it’s relevant? Ditch it. Edit
as you write and repeat this process.
Thoroughly.

12. 3. Keep it Pretty
Use headers and formatting to keep drawing
the reader down the page
Offer clear direction that engages attention
Break up large sections of text to avoid
overwhelm

13. Quick Fix Action Point #3:
Make full use of page formatting and styling to
guide the reader through your page.

14. Phew – you made it!
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