SlideShare uma empresa Scribd logo

7 Proven Templates for Writing Value Propositions That Work

7 proven templates that are designed to help you to create a clear, compelling value proposition in minutes. Including Geoff Moore (Crossing the Chasm), Venture Hacks, Steve Blank (Customer Development), Cooper and Vlaskovits (Custdev.com), Dave McClure, David Cowan, Eric Sink, and Guy Kawasaki.

1 de 12
Baixar para ler offline
7!
 Proven Templates for Writing
 Value Propositions That Work
             aka elevator pitches!




         LINGOSOCIAL.COM	
  
Img	
  credit:	
  zylstra.org	
  




LINGOSOCIAL.COM	
  
1. Geoff Moore's Value Positioning Statement

Template                                 Sample(s)
For ____________ (target customer)       For non-technical marketers

who ____________ (statement of           who struggle to find return on
the need or opportunity)                 investment in social media

our (product/service name) is
____________ (product category)          our product is a web-based
                                         analytics software
that (statement of benefit)
____________ .                           that translates engagement
                                         metrics into actionable revenue
                                         metrics.
                              LINGOSOCIAL.COM	
  
2. Venture Hacks' High-Concept Pitch

Template                               Sample(s)
[Proven industry example]              1.  Flickr for video.
for/of [new domain].                   2.  Friendster for dogs.
                                       3.  The Firefox of media players




                            LINGOSOCIAL.COM	
  
3. Steve Blank's XYZ

Template                               Sample(s)
“We help X do Y doing Z”.              We help non-technical marketers
                                       discover return on investment in
                                       social media by turning
                                       engagement metrics into
                                       revenue metrics.




                            LINGOSOCIAL.COM	
  
4. Patrick Vlaskovits & Brant Cooper's CPS

Template                                      Sample(s)
Customer: ____________ (who your              Customer: I believe my best customers
customer is).                                 are small and medium-sized business
                                              (SMB) markets.
Problem: ____________(what problem
you're solving for the customer).             Problem: Who cannot easily measure
                                              campaign ROI because existing
Solution: ____________ (what is your          solutions are too expensive,
                                              complicated to deploy, display a
solution for the problem).
                                              dizzying array of non-actionable charts.

                                              Solution: Low cost, easy to deploy
                                              analytics system designed for non-
                                              technical marketers who need
                                              actionable metrics.

                                   LINGOSOCIAL.COM	
  

Recomendados

Tesla Marketing Strategy
Tesla Marketing StrategyTesla Marketing Strategy
Tesla Marketing StrategyRenny Saldanha
 
Using Business Development to Grow Your SaaS Startup
Using Business Development to Grow Your SaaS StartupUsing Business Development to Grow Your SaaS Startup
Using Business Development to Grow Your SaaS StartupEmergence Capital Partners
 
Brand positioning Strategy
Brand positioning StrategyBrand positioning Strategy
Brand positioning StrategyTarun K. Biswas
 
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...
The Best Startup Investor Pitch Deck & How to Present to Angels & Venture Cap...J. Skyler Fernandes
 
HubSpot for Startups | Sample Pitch Deck Template
HubSpot for Startups | Sample Pitch Deck TemplateHubSpot for Startups | Sample Pitch Deck Template
HubSpot for Startups | Sample Pitch Deck TemplateKim Walsh
 
Brand Planning for Clients
Brand Planning for ClientsBrand Planning for Clients
Brand Planning for ClientsGriffin Farley
 
How to develop Startup Pitch Deck
How to develop Startup Pitch DeckHow to develop Startup Pitch Deck
How to develop Startup Pitch DeckKashyap Pandya
 

Mais conteúdo relacionado

Mais procurados

Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition DesignLifehack HQ
 
Top Tips and Tricks for creating a Kick Ass Pitch Deck
Top Tips and Tricks for creating a Kick Ass Pitch DeckTop Tips and Tricks for creating a Kick Ass Pitch Deck
Top Tips and Tricks for creating a Kick Ass Pitch DeckEllena Ophira
 
TESLA FINAL PRESENTATION
TESLA FINAL PRESENTATIONTESLA FINAL PRESENTATION
TESLA FINAL PRESENTATIONSindy Wang Pan
 
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingPitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingShibam Sarbswa 🚀
 
Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateMalcolm Lewis
 
Branding
BrandingBranding
Brandingsimi
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition DesignYves Pigneur
 
How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...Matina Moreira
 
Archetype Overview with brand examples & character compass
Archetype Overview with brand examples & character compass Archetype Overview with brand examples & character compass
Archetype Overview with brand examples & character compass Emily Hean
 
Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016eatbigfish
 
The Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefsThe Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
 
Milestones That Get Investor Interest = Traction
Milestones That Get Investor Interest = TractionMilestones That Get Investor Interest = Traction
Milestones That Get Investor Interest = TractionKelly Schwedland
 
Strategic marketing For Tesla Motors - UC Berkeley Extension
Strategic marketing For Tesla Motors - UC Berkeley ExtensionStrategic marketing For Tesla Motors - UC Berkeley Extension
Strategic marketing For Tesla Motors - UC Berkeley ExtensionLisandra Maioli
 
Lighthouse Identity Brand Model
Lighthouse Identity Brand ModelLighthouse Identity Brand Model
Lighthouse Identity Brand ModelHarry Sharman
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Idris Mootee
 
Build a brand that people love, with Brand archetypes
Build a brand that people love, with Brand archetypesBuild a brand that people love, with Brand archetypes
Build a brand that people love, with Brand archetypesDerrick Kwa
 
Pitch Deck Templates for Startups
Pitch Deck Templates for StartupsPitch Deck Templates for Startups
Pitch Deck Templates for StartupsNextView Ventures
 

Mais procurados (20)

Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
 
Top Tips and Tricks for creating a Kick Ass Pitch Deck
Top Tips and Tricks for creating a Kick Ass Pitch DeckTop Tips and Tricks for creating a Kick Ass Pitch Deck
Top Tips and Tricks for creating a Kick Ass Pitch Deck
 
Creative Brief
Creative BriefCreative Brief
Creative Brief
 
Pitching hacks
Pitching hacksPitching hacks
Pitching hacks
 
TESLA FINAL PRESENTATION
TESLA FINAL PRESENTATIONTESLA FINAL PRESENTATION
TESLA FINAL PRESENTATION
 
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund RaisingPitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
Pitch Deck-Format-NinzaBiz.com | investment Deck for Fund Raising
 
Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck Template
 
Branding
BrandingBranding
Branding
 
Value Proposition Design
Value Proposition DesignValue Proposition Design
Value Proposition Design
 
How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...How I apply the Value Proposition Canvas to convince my clients to invest mor...
How I apply the Value Proposition Canvas to convince my clients to invest mor...
 
Archetype Overview with brand examples & character compass
Archetype Overview with brand examples & character compass Archetype Overview with brand examples & character compass
Archetype Overview with brand examples & character compass
 
Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016Eating The Big Fish - summary 2016
Eating The Big Fish - summary 2016
 
The Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefsThe Good Brief - a no-frills guide to writing creative briefs
The Good Brief - a no-frills guide to writing creative briefs
 
Milestones That Get Investor Interest = Traction
Milestones That Get Investor Interest = TractionMilestones That Get Investor Interest = Traction
Milestones That Get Investor Interest = Traction
 
Strategic marketing For Tesla Motors - UC Berkeley Extension
Strategic marketing For Tesla Motors - UC Berkeley ExtensionStrategic marketing For Tesla Motors - UC Berkeley Extension
Strategic marketing For Tesla Motors - UC Berkeley Extension
 
Lighthouse Identity Brand Model
Lighthouse Identity Brand ModelLighthouse Identity Brand Model
Lighthouse Identity Brand Model
 
Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)Brand Masterclass Week Five - Developing Brand Strategy (l)
Brand Masterclass Week Five - Developing Brand Strategy (l)
 
Build a brand that people love, with Brand archetypes
Build a brand that people love, with Brand archetypesBuild a brand that people love, with Brand archetypes
Build a brand that people love, with Brand archetypes
 
Personal Brand Plan Model
Personal Brand Plan ModelPersonal Brand Plan Model
Personal Brand Plan Model
 
Pitch Deck Templates for Startups
Pitch Deck Templates for StartupsPitch Deck Templates for Startups
Pitch Deck Templates for Startups
 

Semelhante a 7 Proven Templates for Writing Value Propositions That Work

Value Propositions Templates
Value Propositions TemplatesValue Propositions Templates
Value Propositions TemplatesReza Hashemi
 
Azmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionAzmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionMadlis
 
Azmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionAzmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionMadlis
 
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...Joe Lamantia
 
UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
UX STRAT USA Presentation: Joe Lamantia, Bottomline TechnologiesUX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
UX STRAT USA Presentation: Joe Lamantia, Bottomline TechnologiesUX STRAT
 
UX, Agile and product management
UX, Agile and product managementUX, Agile and product management
UX, Agile and product managementPhil Barrett
 
Peru Marketing Symposium 2012 David Rogers
Peru Marketing Symposium 2012 David RogersPeru Marketing Symposium 2012 David Rogers
Peru Marketing Symposium 2012 David RogersDavid Rogers
 
Nueve Presentation : Dark Color Version
Nueve Presentation : Dark Color VersionNueve Presentation : Dark Color Version
Nueve Presentation : Dark Color VersionMadlis
 
Nueve Presentation : Light Color Version
Nueve Presentation : Light Color VersionNueve Presentation : Light Color Version
Nueve Presentation : Light Color VersionMadlis
 
Domia Presentation : Light Color Theme
Domia Presentation : Light Color ThemeDomia Presentation : Light Color Theme
Domia Presentation : Light Color Themepunkl.
 
Domia Presentation : Dark Color Theme
Domia Presentation : Dark Color ThemeDomia Presentation : Dark Color Theme
Domia Presentation : Dark Color Themepunkl.
 
Fra idé til value proposition
Fra idé til value propositionFra idé til value proposition
Fra idé til value propositionSusanne Brøndberg
 
Poreo Presentation : Light Color Theme
Poreo Presentation : Light Color ThemePoreo Presentation : Light Color Theme
Poreo Presentation : Light Color Themepunkl.
 
Poreo Presentation : Dark Color Theme
Poreo Presentation : Dark Color ThemePoreo Presentation : Dark Color Theme
Poreo Presentation : Dark Color Themepunkl.
 
Omzeo Presentation : Dark Color Theme
Omzeo Presentation : Dark Color ThemeOmzeo Presentation : Dark Color Theme
Omzeo Presentation : Dark Color Themepunkl.
 
Omzeo Presentation : Light Color Theme
Omzeo Presentation : Light Color ThemeOmzeo Presentation : Light Color Theme
Omzeo Presentation : Light Color Themepunkl.
 

Semelhante a 7 Proven Templates for Writing Value Propositions That Work (20)

Value Propositions Templates
Value Propositions TemplatesValue Propositions Templates
Value Propositions Templates
 
Monetization Strategies
Monetization StrategiesMonetization Strategies
Monetization Strategies
 
Azmone Presentation : Light Color Version
Azmone Presentation : Light Color VersionAzmone Presentation : Light Color Version
Azmone Presentation : Light Color Version
 
Azmone Presentation : Dark Color Version
Azmone Presentation : Dark Color VersionAzmone Presentation : Dark Color Version
Azmone Presentation : Dark Color Version
 
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
UX STRAT 2018 | Flying Blind On a Rocket Cycle: Pioneering Experience Centere...
 
UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
UX STRAT USA Presentation: Joe Lamantia, Bottomline TechnologiesUX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
UX STRAT USA Presentation: Joe Lamantia, Bottomline Technologies
 
UX, Agile and product management
UX, Agile and product managementUX, Agile and product management
UX, Agile and product management
 
David rogers ingles_bloque_5_y_6
David rogers ingles_bloque_5_y_6David rogers ingles_bloque_5_y_6
David rogers ingles_bloque_5_y_6
 
Peru Marketing Symposium 2012 David Rogers
Peru Marketing Symposium 2012 David RogersPeru Marketing Symposium 2012 David Rogers
Peru Marketing Symposium 2012 David Rogers
 
Week 12 mm_dev_model
Week 12 mm_dev_modelWeek 12 mm_dev_model
Week 12 mm_dev_model
 
Nueve Presentation : Dark Color Version
Nueve Presentation : Dark Color VersionNueve Presentation : Dark Color Version
Nueve Presentation : Dark Color Version
 
Nueve Presentation : Light Color Version
Nueve Presentation : Light Color VersionNueve Presentation : Light Color Version
Nueve Presentation : Light Color Version
 
Domia Presentation : Light Color Theme
Domia Presentation : Light Color ThemeDomia Presentation : Light Color Theme
Domia Presentation : Light Color Theme
 
Domia Presentation : Dark Color Theme
Domia Presentation : Dark Color ThemeDomia Presentation : Dark Color Theme
Domia Presentation : Dark Color Theme
 
Fra idé til value proposition
Fra idé til value propositionFra idé til value proposition
Fra idé til value proposition
 
Fra idé til value proposition
Fra idé til value propositionFra idé til value proposition
Fra idé til value proposition
 
Poreo Presentation : Light Color Theme
Poreo Presentation : Light Color ThemePoreo Presentation : Light Color Theme
Poreo Presentation : Light Color Theme
 
Poreo Presentation : Dark Color Theme
Poreo Presentation : Dark Color ThemePoreo Presentation : Dark Color Theme
Poreo Presentation : Dark Color Theme
 
Omzeo Presentation : Dark Color Theme
Omzeo Presentation : Dark Color ThemeOmzeo Presentation : Dark Color Theme
Omzeo Presentation : Dark Color Theme
 
Omzeo Presentation : Light Color Theme
Omzeo Presentation : Light Color ThemeOmzeo Presentation : Light Color Theme
Omzeo Presentation : Light Color Theme
 

Último

EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfDarryl_Carr
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studyindobanglatradeinter
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxPrecious Mvulane CA (SA),RA
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesAnamaria Contreras
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...TalentView
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxdeveloperarafat360
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdfNeil Kimberley
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...indhumathi546580
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSalam Al-Karadaghi
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYNeil Kimberley
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdfRemar Barquilla
 
2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentationsimonecapitalcorp
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxRakshaAgrawal21
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...MiMOiQ1
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesenterpriseresearchcentre
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationKings Reddys
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Lviv Startup Club
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxSLazaroLugo
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024Neil Kimberley
 
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Lviv Startup Club
 

Último (20)

EAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdfEAPJ Vol VIII February 2024.pdf
EAPJ Vol VIII February 2024.pdf
 
SlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case studySlideEgg_300445-Apple Inc(1).pptx case study
SlideEgg_300445-Apple Inc(1).pptx case study
 
Questions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docxQuestions to Answer to Prepare for Zero Budget Marketing .docx
Questions to Answer to Prepare for Zero Budget Marketing .docx
 
Session 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX BridgesSession 2 - Value Proposition 1 JAX Bridges
Session 2 - Value Proposition 1 JAX Bridges
 
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
Digital Demo Day : Mastering High Volume Recruitment: Leveraging Language Ass...
 
Ch 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptxCh 11 Haunted Castle on Hallows Eve.pptx
Ch 11 Haunted Castle on Hallows Eve.pptx
 
The Coca-Cola Company Presentation at CAGNY 2024.pdf
The Coca-Cola Company Presentation at  CAGNY 2024.pdfThe Coca-Cola Company Presentation at  CAGNY 2024.pdf
The Coca-Cola Company Presentation at CAGNY 2024.pdf
 
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
How do hotel linen suppliers contribute to sustainable and eco-friendly pract...
 
SARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company PresentationSARomics Biostructures 2024 Company Presentation
SARomics Biostructures 2024 Company Presentation
 
Diageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNYDiageo Strategy Presentation made in February 2024 CAGNY
Diageo Strategy Presentation made in February 2024 CAGNY
 
5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf5 Common Writing Mistakes Infographic.pdf
5 Common Writing Mistakes Infographic.pdf
 
2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation2024-02 Augusta Gold Corporate Presentation
2024-02 Augusta Gold Corporate Presentation
 
flutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptxflutter_bootcamp_MUGDSC_Presentation.pptx
flutter_bootcamp_MUGDSC_Presentation.pptx
 
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
Ensuring Financial Integrity: Conducting Effective Audits of Branch Office Ac...
 
Research Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slidesResearch Showcase 2024 final presentation slides
Research Showcase 2024 final presentation slides
 
ZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English PresentationZEOTAR EV Prince Team English Presentation
ZEOTAR EV Prince Team English Presentation
 
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
Ivan Verkalets: The Relevance of ISO 9001 & 27001 for Outsourcing Excellence ...
 
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptxLazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
Lazaro-Lugo_Sandra_.M.B_.pb1_2025October-2.pptx
 
General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024General Mills Presentation at CAGNY 2024
General Mills Presentation at CAGNY 2024
 
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
Danylo Fedirko: Leveraging AI in SEO and optimizing for SRE (ChatGPT and Bard...
 

7 Proven Templates for Writing Value Propositions That Work

  • 1. 7! Proven Templates for Writing Value Propositions That Work aka elevator pitches! LINGOSOCIAL.COM  
  • 2. Img  credit:  zylstra.org   LINGOSOCIAL.COM  
  • 3. 1. Geoff Moore's Value Positioning Statement Template Sample(s) For ____________ (target customer) For non-technical marketers who ____________ (statement of who struggle to find return on the need or opportunity) investment in social media our (product/service name) is ____________ (product category) our product is a web-based analytics software that (statement of benefit) ____________ . that translates engagement metrics into actionable revenue metrics. LINGOSOCIAL.COM  
  • 4. 2. Venture Hacks' High-Concept Pitch Template Sample(s) [Proven industry example] 1.  Flickr for video. for/of [new domain]. 2.  Friendster for dogs. 3.  The Firefox of media players LINGOSOCIAL.COM  
  • 5. 3. Steve Blank's XYZ Template Sample(s) “We help X do Y doing Z”. We help non-technical marketers discover return on investment in social media by turning engagement metrics into revenue metrics. LINGOSOCIAL.COM  
  • 6. 4. Patrick Vlaskovits & Brant Cooper's CPS Template Sample(s) Customer: ____________ (who your Customer: I believe my best customers customer is). are small and medium-sized business (SMB) markets. Problem: ____________(what problem you're solving for the customer). Problem: Who cannot easily measure campaign ROI because existing Solution: ____________ (what is your solutions are too expensive, complicated to deploy, display a solution for the problem). dizzying array of non-actionable charts. Solution: Low cost, easy to deploy analytics system designed for non- technical marketers who need actionable metrics. LINGOSOCIAL.COM  
  • 7. 5. Dave McClure's Elevator Ride Template Sample(s) •  Short, simple, memorable; "Mint.com is the free, easy way to what, how, why. manage your money online." •  3 keywords or phrases •  KISS (no expert jargon) LINGOSOCIAL.COM  
  • 8. 6. David Cowan's Pitchcraft Template Sample(s) •  Highlight the enormity of the One person dies of melanoma problem you are tackling. every 62 minutes. •  Tell the audience up front what We offer a dermatoscope app for your company sells. iPhone that enables people to •  Distill the differentiation down to easily diagnose their skin, one, easy-to-comprehend sentence. leveraging patented pattern recognition technology trusted •  Establish credibility by sharing the pedigree of the by the World Health entrepreneurs, customers, or the Organization investors. LINGOSOCIAL.COM  
  • 9. 7. Eric Sink's Value Positioning Template Sample(s) 1.  Superlative ("why choose •  The easiest operating system this product"). for netbook PC's. 2.  Label ("what is this product"). •  The most secure payment 3.  Qualifiers ("who should gateway for mobile e- choose this product"). commerce. LINGOSOCIAL.COM  
  • 10. Bonus: The VAD approach Template Sample(s)* [verb; application; differentiator] •  Share PowerPoint and Keynote slides including audio (Slideshare). •  Create and write blogs via email (Posterous). •  Make VOIP calls easily and cheaply (JaJah). LINGOSOCIAL.COM   *Assembled  from  Guy  Kawasaki’s  blog  
  • 11. torgronsund.com LINGOSOCIAL.COM  
  • 12. Lingo provides social media, digital strategy and technology PR services for brands looking to create more value for their customers with ever fewer resources. @LINGOSOCIAL   LINGOSOCIAL.COM