1. ONTARIO TOURISM EDUCATION
CORPORATION (OTEC)
Tourism and Hospitality
Overview and Resources
Adam Morrison
Director, Project Development

2. About OTEC
• Facilitated training and program development
• E-learning & blended learning programs
• OTEC partners with Provincial Tourism Associations, 2000
businesses, 260+ educational institutions, 100+ employment
serving agencies, and many government bodies
• OTEC has trained/certified 175,000+ individuals
• 1,000’s of high school students have received training for
OTEC’s Service Excellence program

3. Our Role
• Ontario’s Tourism Sector Human Resource Council &
Workforce Development Organization
• Ontario’s representative on the Canadian Tourism Human
Resource Council (CTHRC)
• Represents and administers the National Sector Council’s
programs within the Province of Ontario

4. Industry Research
OTEC Research and Reports
• Labour market research & reports
• Workforce Skills Audits / Needs Assessment
• Demographic Profiles
• Compensation research & reports
• OTEC liaises & collaborates with local workforce planning
boards, economic development offices, labour, and
Community Futures

5. Industry Research
Provincial Share of Canada’s Tourism
Sector Employment
Source: 2011 Tourism Sector Highlights – Labour Force Survey, CTHRC, 2011.

6. Industry Research
Labour Shortage Projections
The Ontario tourism
industry will face labour
shortages in the not too
distant future
Source: The Future of Canada’s Tourism Sector: Shortages to Resurface as Labour
Markets Tighten, CTHRC, 2012.

7. Industry Research
Labour Shortage Projections
• The tourism sector returned to labour
shortages in 2013
• Most acute shortages forecasted in food
and beverage services
• By 2025, the Ontario tourism sector will
see a labour shortage equivalent to almost
67,453 full-year jobs
Source: (The Future of Canada’s Tourism Sector: Shortages
to Resurface as Labour Markets Tighten, CTHRC, 2012).

8. Industry Research
Changing Demographics
Immigrants held 27.3% of jobs in 2010, an
important source of labour for tourism
industries in Ontario
(Statistics Canada, HRM of the Tourism Satellite Account: A Pilot
Study for Ontario, 2010)
47% of immigrants working in tourism are in
Ontario
(CTHRC, Newcomers to Canada Employed in Tourism, 2010)
Before middle of next decade, all labour
force growth will come from immigration
(Statistics Canada, Citizenship & Immigration Canada, Employer
Road Map, 2009)
Aboriginal population growing at faster rate
than non-Aboriginal; over 600,000
Aboriginal youth will enter labour market
2001- 2026
(Statistics Canada, Census 2006, Indian & Northern Affairs Canada)

9. Workforce Development Solutions
National Occupation Standards and Certifications
• Led and administered by CTHRC, OTEC and
other provincial/territorial HROs
• Developed, validated, and maintained by
Canadian industry professionals
• Resources based on National Occupational
standards
• Over 50 tourism & hospitality occupation
standards and 30 certification options

10. Workforce Development Solutions
Education Partnerships: High Schools
325 High Schools from 60 Ontario School Boards
Career Awareness
• Discover Tourism website
• Labour Market Information
Programming Support
• Specialist High Skills Major (SHSM)
• Canadian Academy of Travel and Tourism (CATT)
• emerit standards and certification, coop,
service excellence licensing agreements, etc.

11. Workforce Development Solutions
Education Partnerships: Post-Secondary
25 Public & Private Colleges
Programming Support
• emerit National Occupational Standards Integration
• Curriculum development and course materials
• Dual credentialing
• Prior learning recognition
• Transferability
Example: HOHTO-CTHRC Curriculum Mapping

12. Workforce Development Solutions
Projects and Partnerships
Ministry of Citizenship & Immigration (MCI)
Citizenship and Immigration Canada (CIC)
Service Canada/Métis Nation of Ontario (MNO)
City of Ottawa
City of Toronto
Employment Ontario (MTCU)
United Counties of Leeds and Grenville
Corrections Canada
Unite Here – Hospitality Workers’ Training Centre
RDEE Ontario
College workforce development projects (Employment Ontario)

14. What if…
• You could have an exciting career
with opportunity, travel and
diversity?
• You could have a flexible job in a
fun, fast paced industry?
• You could have the freedom to run
your own business, doing something
you love?
• You could have a work/travel vacation
that could take you around the world?
You CAN! Discover the Path to Your
Future…
Discover Tourism!

15. In Canada…
• There are over 400 different jobs in
tourism!
• 1.7 million people work in tourismrelated occupations
• 2.1 million will be employed by 2030
• 380,000 new jobs are expected over
the next 15 years
Part time, full time or seasonal, you'll find
the right opportunity and a work
environment that's friendly and fun!

16. Tourism Offers Something for YOU
• Work on a ski slope
• Develop marketing strategies for an
international organization
• Prepare gourmet meals
• Operate your own tour company
Jobs in Tourism can be fast
paced, fun and flexible. They can not only
help you through school, but offer
adventurous, meaningful, rewarding –
even exotic – careers!

17. What area interests you most?
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Accommodation
Food and Beverage Services
Recreation and Entertainment
Transportation
Travel services

18. Accommodation
• Employs over 211,000
• Offers flexibility to work in different
regions, establishments and countries
• Has unlimited opportunity for career
growth
• Encourages ongoing training and skills
development
Consider yourself in any of the following
occupational areas…
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Front Desk and Guest Services
Administration/Management
Fitness, Health and Wellness
Maintenance and Housekeeping

19. Food & Beverage Services
• Employs over 858,000 people
• Provides an excellent training
ground to begin your career
• Offers variety: fast service, fine
dining, pubs, bars, nightclubs and
lounges, bookstores, casinos and
more!
Consider occupations such as…
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Administration/Management
Sales/Marketing
Chef/Cook/Kitchen Staff
Room Service Staff
Food and Beverage Servers/Bartenders
Host/Hostess

20. Recreation & Entertainment
• Approximately 270,000 employed
• Offers unique, exciting and
adventurous work and career
opportunities
• Combines special expertise with love and
knowledge for indoor and outdoor
activities
Consider occupations such as…
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Outdoor Adventure and Ecotourism
Ski, Golf and Tennis Resorts
Parks and Attractions
Marine Facilities
Convention Facilities
Casinos

21. Transportation
• An essential part of tourism and a
significant employer
• Over a quarter of a million Canadians
work in transportation
• Range of occupations includes
customer
service, maintenance, management, sa
les, flight attendant, limo driver and
much more!
Consider occupations such as…
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Road – Bus Driver, Cab Driver
Air – Flight Attendant, Pilot
Rail – Purser, Host, Server
Marine – Cruise Ship, Water Taxi, Tour
Operator

22. Travel Services
• Employs over 40,000
• Coordinate
accommodations, tours, transportation,
food and beverage and/or attractions
• Plan special
events, conferences, meetings, trade
shows and conventions
Consider occupations such as…
• Retail Travel Agency Manager or Agent
• Wholesale Tour Operator

23. Resources, Education & Training
Visit discovertourism.ca for national, provincial/territorial and
career/job, education and training resources including:
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Canadian Academy of Travel and Tourism (www.cthrc.ca)
WORKink (www.workink.com)
Career Edge – Graduates (www.careeredge.ca)
Youth Link (www.youth.gc.ca)

24. For more information regarding careers in tourism
please visit:
• Canadian Tourism Human Resources Council (www.cthrc.ca) for
labour market information and research
• Discover Tourism (www.discovertourism.ca) for sector information and
emerging opportunities
• emerit (www.emerit.ca) for training and professional certifications

25. Connect with Us!
CTHRC
DiscoverTourismCanada
@CTHRC
@DiscoverTourism
Canadian Tourism HR Council & Emerit
TourismHRCouncil
CANADIAN
TOURISM
HUMAN
RESOURCE
COUNCIL
CONSEIL CANADIEN DES RESSOURCES HUMAINES EN TOURISME

26. Develop. Perform. Succeed.
www.otec.org