Jeff Goldenberg is co-author of The Growth Hacker's Guide to the Galaxy. In this presentation, he condenses the entire Product-Market Fit section of the book into a hyper-actionable launch plan that costs maximum $4,000

1. How To
Growth Hack
Your Way
To Startup
TRACTION
By
Jeff Goldenberg

2. Who Am I?

3. What Is Traction?
Quantitative evidence
of customer demand.
Traction is a sign that
something is working.
Traction trumps
everything
John Doe / CEO

4. What Does Traction Look Like?
NO YES
10,000 Facebook Fans
10,000 App Downloads
10,000 Emails Collected
120% ROI on Facebook Ads
40% Weekly Active Users
First 1,000 Paying Customers
10,000 Emails Collected 10,000 Emails Collected
Focus on What Can’t Be Faked!

5. I Wrote a Book
100 Growth Hack Recipes
Recommended tools and software
For non-technical marketers
9 Case Studies on some of the
fastest growing companies like
Shopify, Zenefits and Frank & Oak

6. The Stages of Growth
Growth
Transition To Growth
Product-Market Fit

7. Product – Market Fit
Growth
Transition To Growth
Product-Market Fit

10. Value Proposition and Buyer Personas

11. Interview 100 Customers

12. Talk to Some Real Experts

13. Figure Out Your Unit Economics
CAC= 1/3 LTV

14. Track Your Key Metric Obsessively

15. Find a Great Name for your Product/Business

16. Build Your Minimum Viable Product

17. Prioritize and then A/B Test

18. Test The Most Important Things First
Sample A/B Test: The Decoy Effect
Plan A
$20
Plan B
$50
Plan A
$20
Plan B
$30
Plan C
$50
VS

19. Talk to you Customers on a Full Time Basis

20. Add an Email Lead Magnet

21. Collect and Segment Your Email Addresses

22. Install Heat Maps

23. Keyword Research for Content Keywords

24. Start a Blog

25. Upgrade Your Branding

26. Watch Users Interact with your Site

27. Create Awesome Forms and Score Your Leads

28. Micro-Test Your MVP on AdWords

29. Pre-Target Your Email List

30. Bullseye Methodology – Round 1

31. Bullseye Methodology – Round 2

32. This is the RIGHT WAY to Launch a Business
• Minimizes cash burn
• Tests early and tests often
• Constant communication with customers
• Cheap and Accessible Technology
• Systematizes Learning

33. CASE STUDY: Frank & Oak
• Pivoted off of first business Modasuite
• Pre-launch got them 12,000 signups
• Viral Loop got them tons of referrals
• “Premium Threads for Under $50”

34. The Ultimate List of Excuses
to Not Launch Your Business
like a Growth Hacker

35. There’s NEVER been a Better Time
To Launch A Business

36. Thank You!
jeffgoldenberg@gmail.com
JeffGoldenberg.net
Growthhackerguide.com
@jeff_goldenberg