1. Invitation to Trillium Gift Of Life Network
On behalf of all the members of Step By Step,
we look forward to a working relationship with Trillium Gift Of Life Network.
For the past several months we have been preparing our organization’s 8 th Campaign called;
Register Now: Ontario Student Torch Of Life Relay Tour.
We hope that we can arrange a thorough presentation on this important campaign
to the board of directors and the staff.
We are all very excited about this campaign and our goal;
Registering over a million people on the newly created Organ/Tissue Registry.
Since our inception in 1996, we have brought 7 tours to Ontario,
recruiting thousands of people building events in over 100 communities.
The Torch Of Life has been carried into these communities by our youth, building an amazing Legacy.
We called these young ambassadors Student Torch Champions.
As we speak the excitement in this campaign is bigger than ever as we establish working relationships,
with schools, media, churches, 3 levels of Government and other groups & members from 72 cities & towns.
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
2. Register NOW
Become an Organ & Tissue Donor
Ontario Student Torch Of Life Relay Tour
Goal: Register over a million donors
72 Cities /Towns 110 days
Start: Kenora March 2 – Finish: Toronto June 19 2012
Carry The Torch-Save Lives-Make Ontario A Leader
3. Kenora Mar 2 Dryden Mar 5 Ft Frances Mar 7
Thunder Bay Mar 9 Nipigon Mar 12 Geraldton Mar 13 Longlac Mar 14 Hearst Mar 16
Kapuskasing Mar 19 Cochrane Mar 20 Timmins Mar 21 Iroquois Falls Mar 22
Kirkland Lake Mar 23 Sault Ste Marie May 4 Elliot Lake May 3 Espanola May 2
Sturgeon Falls May 1 Sudbury Apr 30 North Bay Mar 26
Wiarton May 7 Owen Sound May 8 Shawanaga Apr 26
Meaford May 9 Parry Sound Apr 25
Collingwood May 9 Huntsville Apr 24 Gravenhurst Apr 23 Mattawa Mar 27
asaga Beach Apr 18 Midland Apr 19 Orillia Apr 20 Petawawa Mar 28
Pembroke Mar 29 Ottawa Mar 30
Perth Apr 2 Smith Falls Apr 3
Barrie Apr 17 Cornwall Apr 4 Brockville Apr 5
Belleville Apr 10 Napanee Apr 9 Kngston Apr 6
Sarnia May 14 Peterborough Apr 16
Cobourg Apr 13 Brighton Apr 12 Quinte West Apr 11
Chatham May 15 Cambridge Jun 6
Windsor May 16 Woodstock May 24 Kitchener Jun 7 Guelph Jun 8
Essex May 17 London May 22 Stratford May 23
Leamington May 18 St Thomas May 21 Tillsonburg May 25
Brampton Jun 13 Vaughan Jun 14 Newmarket Jun 15
Mississauga Jun 12 Oakville Jun 11
Brantford Jun 5 Hamilton Jun 4 Toronto Jun 19 Oshawa Jun 18
St Catharines Jun 1 Niagara Falls May 31
Welland May 30 Fort Erie Mat 29 Port Colborne May 28
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
4. Press Release
The Torch is coming to Kenora
Kickoff
March 2 2012
Agenda
Press Conference – Kenora City Hall
Student Assembly – Beaver Brae High School
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
5. Pre
Kickoff Month Agenda City/Town
-21 February 10 Queens Park Toronto
Official Announcement
-5 27 Torch photo op at each Media Toronto
Outlet in Toronto
-4 28 Depart for Kenora Toronto
-3 28 1st Stop Sault Ste Marie
-2 29 2nd Stop Thunder Bay
-1 March 1 Arrive in Kenora Kenora
Lighting the Torch
Kickoff March 2 @ Kenora City Hall Kenora
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
6. Day Month Agenda City/Town
1 Mar. 2 2012 Kenora
Kickoff
4 5 Dryden
6 7 Ft. Frances
8 9 Thunder Bay
11 12 Nipigon
12 13 Geraldton
13 14 Longlac
15 16 Hearst
18 19 Cochrane
19 20 Kapuskasing
20 21 Timmins
21 22 Iroquois Falls
22 23 Kirkland Lake
25 26 North Bay
26 27 Mattawa
27 28 Petawawa
28 29 Pembroke
29 30 Ottawa
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
7. Day Month Agenda City/Town
32 April 2 Perth
33 3 Smith Falls
34 4 Cornwall
35 5 Brockville
36 6 Kingston
39 9 Napanee
40 10 Belleville
41 11 Trenton
42 12 Brigton/Colborne
43 13 Cobourg
46 16 Peterborough
47 17 Barrie
48 18 Wasaga Beach
49 19 Midland
50 20 Orillia
53 23 Gravenhurst
54 24 Huntsville
55 25 Parry Sound
56 26 Shawanaga
60 30 Sudbury
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
8. Day Month Agenda City/Town
61 May 1 Sturgeon Falls
62 2 Espanola
63 3 Elliot Lake
64 4 Sault Ste. Marie
67 7 Ferry to Wiarton Wiarton
68 8 Owen Sound
69 9 Meaford
70 10 Collingwood
74 14 Sarnia
75 15 Chatham
76 16 Windsor
77 17 Essex
78 18 Leamington
81 21 St. Thomas
82 22 London
83 23 Stratford
84 24 Woodstock
85 25 Tillsonburg
88 28 Port Colborne
89 29 Fort Erie
90 30 Welland
91 31 Niagara Falls
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
9. Day Month Agenda City/Town
92 June 1 St. Catharines
95 4 Hamilton
96 5 Brantford
97 6 Cambridge
98 7 Kitchener
99 8 Guelph
102 11 Oakville
103 12 Mississauga
104 13 Brampton
105 14 Vaughan
106 15 Newmarket
109 18 Oshawa
110 19 Toronto
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
10. The Torch Of Life: The Legacy
June 13 2000 -The Torch Of Life Appears
The Torch Of Life mysteriously arrives at Step By Step’s doorstep of their office at 170 Lauder Ave in Toronto.
June 20 2000 – 2002 Canada 769 Day Walk
George Marcello, began a 12,000 km walk across Canada, thanking his anonymous donor family, carrying this beautiful Torch.
On September 5, 2001, George was invited to bring the Torch to Vatican City, where Pope John Paul ll blessed it. The Pope
proclaimed that Organ & Tissue donations was a genuine act of love and wisely encouraged the kids to carry the Torch. He said
the youth would inspire the World. Afterwards thousands turned to millions of Torch Bearers and the legacy grew.
January 2004 – Kristopher’s Wish
George passed the Torch to 13 year old Kristopher Knowles in his hometown of Sarnia. Kris was in need of a liver transplant
and carried the Torch across Canada. Like a modern day pied piper, Kris recruited hundreds of thousands of kids as he talked to
them about his wish, to help save over 4,000 people waiting for organs and not worrying about his own life.
October 1 2007-2008 SOS4000 Canada Student Torch Relay
Kristopher passed the Torch to his army of students, who relayed the Torch throughout Canada these amazing kids set an
example for other countries to follow.
October 23 2009-2010 SOSTHEAMERICAS USA / Canada Student Torch Relay
This time the Torch began in Alaska and went through Canada, entering the USA via Maine. The Torch went through 13 States
before finishing in Washington DC at the Pope John Paul ll Cultural Center on April 14 2010.
October 31 2011 – Donor Dads in memory of Nicholas & Ahmed sparks Ontario Tour
2 famous Donor Dads, were brought to Toronto, to carry the Torch in memory of their sons Nicholas & Ahmed. In 1994, Reg
Green lost his 7 year old son while vacationing in Italy, due to a botched robbery . He donated Nicholas’s organs to 7 Italian
kids. Ismael Khatib lost his 11 year old boy In Jenin Palestine, due to mistaken shot by an Israeli Soldier. He donated Ahmed’s
organs to 5 Israeli kids. Ahmed’s brother Khaled will join Kristopher Knowles throughout the entire 110 day Ontario Tour. They
will urge The students of Ontario to lead way to inspire the public to register as organ donors. Hopefully one day nobody
needs to die waiting for an organ/tissue transplant.
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
13. Join us
At our first official Press Conference
February 10 2012 @ Queens Park
(prior to this we will discuss the level of mutual participation)
14. We can provide • At each & every 72 cities/towns
the following in Ontario
and more Special Guest •Student Assemblies
Speaker •Media Conferences
•Media interviews
Invitations •Cultural & Religious events
•Other special ceremonies
• At each & every 72 cities/towns
•TGLN Materials
Distributing •Promotional space on our Truck of Life
& •Promotional space on our multimedia
materials
Promoting •Media promotion
•Social network promotion
•Promotions through Films, ads, high
profile individuals
• At each & every 72 cities/towns
•Open door policy
Other •Innovations & creativity grows as we
builds
•Welcoming new ideas
15. We need help
•The Ontario Tour Budget will cost about
Financial $50,000
Support •Any financial support will help us
•Hotel, Restaurant, Equipment
sponsorship help
Road Team • Dedicated road tour members
Volunteers • Or shifts
Drivers, Videographers
French translators
• At each & every 72 cities/towns
•We are challenging students to film their
events
Special Best films wins
•We are challenging students for best
Projects organ chant/song
•Best chant wins
•TGLN can set up special committee to
judge & monitor
16. As Step By Step’s
international
image grows
Our relationship grows
We can
arrange this We set up a very
tour yearly positive tone for
more registration
17. Please see a
tour of our
Background And how it comes
full circle
18. The First Step August 17 1997 – 11:00 am
Steeles & Pickering Townline
1st Campaign Toronto-Ottawa Walk –Aug 17-31 1997
The Thank You Walk
2nd Campaign Ontario Walk – Jun-Sept 1999
Inspired Premier Harris to allocate $120 million
3rd Campaign Canada 769 Day Walk – 2000-2002
Carried the Torch Of Life & met Pope John Paul II
4th Campaign Kristopher’s Wish – Jan-Dec 2004
13 year old needed liver, carried Torch Canada wide
5th Campaign European Tour -2005-2006
Helped change Canada’s Policies
6th Campaign SOS4000 – 2007-2008
Canadian Student Torch Of Life Relay
7th Campaign SOSTHEAMERICAS – 2009-2011
USA/Canada Student Torch Of Life Relay
8th Campaign Torch Of Life – 2011-2016
Ontario Now: Ontario Student Torch of Life Relay
International Torch Of Life Relay
30. We have & we will 1999 -Harris allocates
$120 million
2000 -George completes
12,000 km & meets Pope
2004-13 year old Kris finishes
200 city trek across Canada
2009-Students carry torch from
Canada to USA
2011-World famous Donor Dads
Arrives in Toronto
2012 -We will register
Over a million Ontarians
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154
31. Step By
George Marcello Step
Founder/COO
Operations Team
Road Team
George Marcello
Khaled Khatib Board of Governors
Kristopher Knowles Michael Tibollo
Frank Apuzzo Arie Raif
Domenic Barbiere
PR/Communications Marcello Tarantino
Francis Gambino Tony LaRegina
Melina Zeppiere
Administration Patricia Del Zotto
Marc Del Zotto
Vacant Lorenzo Bruno
Mendel Green
Treasurer
Vacant
Celebrity Members
Ismael Khatib
Accountant Khaled Khatib
Tony Caparrotta Reg Green
Kristopher Knowles
Legal
Michael Tibollo Board of Directors
Cst Ojo Tewogbade
Clairmont Humphrey
Torch Of Life Alert Team Joe Mollica
MPP Frank Klees Mel Davis
MPP Mike Colle
MPP Rosario Marchese
Dr Gary Levy
32. Online Organ and Tissue Donor
Registration
Students of
Ontario
Our Goal
Cultural Multi Faiths
& Register &
Ethnic Religious
Communities Over 1,000,000 Groups
People
Media
Municipalities
Various
Groups
http://www.ontario.ca/en/services_for_residents/ONT05_039074.html
33. Ontario Student Torch of Life Tour
Budget
Based on 110 Day Journey-4 people
$48,650
Accomonadions-5,000
Truck Of Life Road Manager -$6,000
Food -$5,000
Gas - $3,000 Honourarium-$5,000
Travel-$2,500
Parts/Labour- $2,500 Technician- $6,000
Communications-1,000
Insurance -$1,350 Driver-$6,000
Camera/Computer-$5,000
34.
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38. To our Sponsors &Supporters:
Since the inception of Step By Step in 1996, the founder & the inspiration, George Marcello has literally
devoted every minute of his life trying to help people that are in desperate need of organ & tissue
donations. As it has been said, he didn’t know how to sing or dance, and after receiving his life saving
liver transplant in 1995, he wanted to thank his anonymous donor by walking across Canada. As a result
of 7 more campaigns & 50 million steps later, George has guided Step By Step to receive international
attention. His passion & actions speak louder than words. Step By Step & the Torch Of Life have become
a brand. As a result of 15 years, of boots on the ground activities, Step By Step has amassed supporters
worldwide. The famous Torch Of Life has become our cherished symbol and the kids that carry it have
become our ambassadors. After blessing the Torch, Pope John Paul 2, and many other distinguished
people have all echoed that our children can change the world. In our latest campaign, Register Now Ontario
Student Torch Relay, we are determined to reach an ambitious goal; register over a million Ontarians.
Many times over the years, George has set his sights high. When he said he was going to convince
Premier Harris to allocate over million dollars, he did it. When he said he was going to walk across
Canada and meet the Pope, he did it. When he said, he was going to bring a 13 year old boy who
needed a liver transplant across Canada, he did it. When he said he was going to organize thousands
of kids to relay the Torch from Canada To USA he did it. When he said he was going to bring 2 of
the world’s most famous organ dads to Toronto, he did it. So now he says that Step By Step’s
army of kids in Ontario will inspire the Province to register over a million people, they will do it. He
always worked with barely no budget, and completed things. Lets make it a little more comfortable
for him this time around. Join us by contributing at the beginning. We all know George deserves it.
Lets get behind him and let him do what he does best organize & save lives.
Step By Step is a registered Charity dedicated to promote organ & tissue donations. Since 1996,
Step By Step has completed 7 high profile campaigns in Canada, USA &Europe
Also you can make donations on our website WWW.TORCHOFLIFE.COM
170 Lauder Ave Toronto Canada M6E3H2 gmarcello@rogers.com Tel: 416-651-6154