Toputop.com is a leading internet marketing company in India offering professional SEO services or search engine optimization services, pay per click (PPC) services, content writing, SEO copywriting, link building and SEO consulting services in US and UK. http://www.toputop.com

1. Introduction to Marketing www.toputop.com

4. Marketing can be classified as 3C model also www.toputop.com • Customer • Company • Competitor 3 conceptions of marketing are • Production concept • Selling concept • Marketing concept

5. Short Term Factors in Marketing System are www.toputop.com • Product • Place • Price • Promotion Long Term Factors in Marketing System are • Technological • Legal • Cultural • Economic

7. Types of Marketing: www.toputop.com • Internet Marketing • Offline Marketing • Word of Mouth Marketing • Guerilla Marketing • Print Advertising • Direct Mail • TV and Radio • Network Marketing • Services Marketing • Evangelism Marketing • Relationship Marketing • Experiential Marketing • Mobile Marketing

8. New Media marketing types: www.toputop.com • Internet • Mobile phones • IPODS • PDAS Types of Market Research: Exploratory Research: Better understanding of the problem dimensions. Descriptive Research: General understanding of the marketing problem Causal Research: Used to identify cause-and-effect relationship.

9. Top Marketing Rules: www.toputop.com • Rules are Meant to be Broken if needed • Marketing Must Result in Sales and growth • Be unique • Keep a deadline

10. Introduction to Marketing www.toputop.com