The Social Media Landscape

http://www.topsarge.com,[object Object],Social Media Landscape,[object Object],Dan Elder, MKMP,[object Object],Collaboration Specialist,[object Object], and Digital Media Advisor,[object Object],dan.elder@topsarge.com,[object Object]

Social Media TrendsA Roadmap to Build a Successful Web 2.0 StrategyDan Elder, CKMPTopsarge Business Solutionshttp://www.topsarge.com,[object Object]

State of Social Media,[object Object],What is Social Media,[object Object],Survey Results and Insights,[object Object],What Does Web 2.0 Mean for Your Business,[object Object],Understanding What and How,[object Object],Key Strategies for Success,[object Object],Best Practices and Practical Advice,[object Object],Agenda,[object Object]

What is Social Media?,[object Object],User Generated Content,[object Object],facebook,[object Object],Web 2.0,[object Object],Communities,[object Object],gadgets,[object Object],Enterprise 2.0,[object Object],wikis,[object Object],ratings,[object Object],Social Networking,[object Object],blogs,[object Object]

Social Media, Defined,[object Object],Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. –Wikipedia,[object Object],A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content. ,[object Object],--Andreas Kaplan and Michael Haenlein, Business Horizons ,[object Object],Businesses also refer to social media as consumer-generated media (CGM). ,[object Object],A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.,[object Object]

Social Media Landscape,[object Object],Collaboration,[object Object],Video,[object Object],Photo Sharing,[object Object],Social Networks,[object Object],Search,[object Object],Conversations,[object Object],Syndication,[object Object],Social Bookmarks,[object Object],Blogs,[object Object],Audio,[object Object]

Social Media is No Longer “New”,[object Object],There is no doubt social media is important. It has changed the way people communicate, it has changed business forever and it has changed very quickly. The data shows many companies are just getting their feet wet. ,[object Object],Social Media is today like the Web was in the ‘90’s – everyone knew they need to use the web, many were unsure how.,[object Object],[object Object]

50% have started their social media initiatives in the last two years.

23% have plans of using social media in the future but have not started.

13% have no plans for using social media soon.,[object Object]

According to a Center for Media Research report50+ percent of Marketers were using ,[object Object],Social Media in 2010,[object Object],Low Cost Marketing,[object Object],We HAVE to Do It,[object Object],Getting Traction,[object Object],Why,[object Object]

What People Are Saying,[object Object],“Online users spend 22.7% of their time on social networking sites. That’s twice as much time as we spend on any other online activity.”,[object Object],“You have to go to where the people are and attach yourself to what they want to do." ,[object Object],Jennifer Van Grove, Gist,[object Object],David Carlick, VantagePoint Venture Partners,[object Object],“Even a relatively small investment in social media marketing can have major payoffs for businesses of all sizes.” ,[object Object],Blue Fountain Media,[object Object]

Evolution of Social Media,[object Object]

Effectiveness,[object Object],Only 12% would rate their Web 2.0 initiatives as Effective,[object Object]

Effectiveness Raises Question on Measurement,[object Object],Companies feel that Web 2.0/social media should be part of their branding/marketing but are still unsure about:,[object Object],[object Object]

Why they would use Web 2.0 and how to measure effectiveness

How to set up the best Web 2.0 approach to fit the company,[object Object]

Tools vs. Strategy,[object Object]

Beyond Engaging Customers,[object Object],Social Media will be pervasive in the modern organization.,[object Object],A tool to engage,[object Object],Employees,[object Object],Partners,[object Object],Customers,[object Object],Twitter lags behind other social media tools, but with 500m users, Facebook clearly stands out.,[object Object],Our belief is that the tools are secondary.,[object Object]

What Does Web 2.0 Meanfor Your Company?,[object Object],http://topsargebusinesssolutions.com,[object Object]

Social Media is a new way of engaging and interacting with customers, partners and employees,[object Object],It’s about People - Shifting Control to Customers,[object Object],Broadcasting versus Participation,[object Object],From formal announcements (press releases) to real-time micro-updates (tweets) by individuals,[object Object],A New Business Paradigm,[object Object]

Transparency and Authenticity,[object Object],Participation, Listening and Acting,[object Object],Quantity and Quality of Information – Value to Noise Ratios,[object Object],Social media is important and requires investment,[object Object],A Mind-Shift and a New Culture,[object Object]

For 57% of organizations it is important or very important to combine social and enterprise content,[object Object],Social Media supports a strategy,[object Object],A customer service/customer support strategy,[object Object],A marketing strategy,[object Object],A product development strategy,[object Object],Etc.,[object Object],It is about an Integrated Experience,[object Object],Social marketing will be a required skill,[object Object],Social Media is Not a Strategy,[object Object]

Web 2.0 is about an explosion of information,[object Object],Content is only useful when it is relevant and timely,[object Object],Finding the right content is critical,[object Object],How much content about your brand exists online?,[object Object],Make it easy to find on your site,[object Object],Integrate content and search,[object Object],Syndicate out,[object Object],Consolidate content in,[object Object],Unlocking the Value of Content,[object Object],73% of surveyed organizations said Search was important or very important,[object Object]

Building Success,[object Object],Guidelines and Recommendations,[object Object],http://topsargebusinesssolutions.com,[object Object]

People,[object Object],Strategy,[object Object],Measurement,[object Object],Resourcing,[object Object],Promotion,[object Object],5 Steps to Success,[object Object]

1. Get People On Board,[object Object]

It’s about people,[object Object],Acquire the right skills,[object Object],Or hire the people who get it,[object Object],It’s a culture shift – you have to live it,[object Object],Get executive buy-in,[object Object],Requires engagement and passion,[object Object],1. Get People On Board,[object Object]

“Companies that are venturing into social media need to understand that onyone who recieves a paycheck can affect the company’s strategies”,[object Object],- Liana Evans, Social Media Marketing,[object Object],http://topsargebusinesssolutions.com,[object Object]

2. Develop a Strategy,[object Object]

Can you create a community?,[object Object],It may already exist,[object Object],You can foster and promote,[object Object],Create versus participate,[object Object],Start a dialog with your customers,[object Object],Find out your customers’ interests,[object Object],Leverage your existing community,[object Object],Find out who are the influencers,[object Object],Plan for the long term,[object Object],Milestones – it will take some time,[object Object],Social media guidelines,[object Object],2. Develop a Strategy,[object Object]

Content is King,[object Object],The challenge is to unlock the value of your content.,[object Object],Search,[object Object]

3. Clear Goals and Metrics,[object Object]

3. Clear Goals and Metrics,[object Object],Social Media is ambiguous,[object Object],[object Object]

How much to invest?Best Practices,[object Object],Hire someone who understands social media.,[object Object],Establish a strategy with defined milestones.,[object Object],Measure clicks, influence, buzz.,[object Object],Focus on business results.,[object Object]

Marketing,[object Object],Leads, engagement, conversion,[object Object],Corporate Communications & Public Relations,[object Object],Listening, influence, awareness,[object Object],Customer Support,[object Object],Time to resolution, issues resolved - cost savings,[object Object],Human Resources,[object Object],Ramp-up, time to productivity, retention,[object Object],Knowledge Management,[object Object],Productivity, agility, efficiency,[object Object],Product Development,[object Object],Adoption and competitiveness,[object Object],Social Media Driving Business Results,[object Object]

The Social Media Landscape

The Social Media Landscape

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados(20)

Similar a The Social Media Landscape

Similar a The Social Media Landscape(20)

Mais de Dan Elder, MS

Mais de Dan Elder, MS(20)

Último

Último(20)

The Social Media Landscape

Notas do Editor