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90%90%“82% of senior executives say content is a
significant driver in their buying decisions.”
Demand Gen Report 2014
Content Marketing
Business to Business
3. @leeodden
#bmacolorado
Marketing Money is Following the Content
$40Bcontent
spend
Custom
Content
Council
Content
Marketing
Budgets
55%
Source:
CMI
/
Marke0ngProfs
Image:
Shu8erstock
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29. @leeodden
#bmacolorado
Coordinated Posts & Amplication
All
Week:
Social
shares
All
Week:
Outreach
Mon:
Blog
Post
Tue:
Interview
post
Wed:
Image
quotes/
infographic
Thu:
Preview