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Engaging audiences digitally, on a budget.

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Engaging audiences digitally, on a budget.

  1. 1. Engaging audiences digitally on a budget; Or, how to muck about on the internet and make friends. Gregory Povey Head of Production, Mudlark www.wearemudlark.com @topfife 11/07/12
  2. 2. MAKING HUMAN THINGS using machines.
  3. 3. DESIGNING EXPERIENCES FOR EXISTING INFRASTRUCTURES for people, not algorithms.
  4. 4. TWO WAYS TO NOT ENGAGE PEOPLE ON A BUDGET, DIGITALLY.
  5. 5. Pr o T ips! ONE SPEND LOADS OF MONEY* *preferably on proprietary software and CMS
  6. 6. Pr o T ips! TWO PUT ALL THE EFFORT INTO YOUR WEBSITE (hint: it’s about what people are already doing)
  7. 7. THINK ABOUT WHAT YOU ARE USING and how it affects the people who are interacting with it.
  8. 8. “We weren’t achieving anything that way, so we nipped it in the bud and slowed everything down. It’s one of the reasons we introduced the tweezers. Not because they’re more delicate than the human touch – they aren’t – but it slows you down and keeps you calm.” - Chef Andoni Aduriz, Mugaritz.
  9. 9. Cucurucho de flores y clavos, Mugaritz. BY-NC Marta Miranda http://www.flickr.com/photos/ratamala/5770914851/in/photostream/
  10. 10. TWO QUESTIONS TO CONSIDER IF YOU WANT TO ENGAGE PEOPLE ON A BUDGET, DIGITALLY.
  11. 11. Quest ions! ONE WHAT IS THE TOOL FOR? Ideally, it would be useful.
  12. 12. Quest ions! TWO WHAT IS ENGAGING? You’ve got lots of stuff, pick out the interesting bits.
  13. 13. QR CODES ARE NOT THE ANSWER and augmented reality doesn’t mean greater.
  14. 14. SOME EXAMPLES OF PROJECTS THAT MUDLARK HAVE DONE BASED ON MUCKING ABOUT ON THE INTERNET AND TRYING THINGS OUT.
  15. 15. LIGHT TOUCH EXPERIENCES using freely available services.
  16. 16. Derby [2061] Mudlark https://foursquare.com/girlx_2061/list/derby-2061
  17. 17. Derby [2061] Mudlark https://foursquare.com/girlx_2061/list/derby-2061
  18. 18. THERE ARE THINGS IN YOUR ARCHIVE that are completely amazing.
  19. 19. My Life As An Object Rattle http://www.mylifeasanobject.com/
  20. 20. My Life As An Object Gregory Povey for Rattle http://www.twitter.com/yellowchopper
  21. 21. Such Tweet Sorrow Mudlark & Royal Shakespeare Company http://www.suchtweetsorrow.com
  22. 22. PEOPLE LIKE TO HAVE FUN WITH YOU and don’t mind looking daft.
  23. 23. V&Play: Mudlark at the V&A Mudlark http://scvngr.com/treks/13850
  24. 24. V&Play: Mudlark at the V&A Mudlark http://scvngr.com/treks/13850
  25. 25. V&Play: Mudlark at the V&A Mudlark http://scvngr.com/treks/13850
  26. 26. THE BIT FEATURING LOTS OF LOGOS OF FREE SERVICES THAT YOU CAN USE TO HAVE FUN, ENGAGE AND MAKE FRIENDS.
  27. 27. Lo vely. Download 200,000+ brand logos in vector for http://www.logoeps.com/
  28. 28. Thanks. Gregory Povey Head of Production, Mudlark www.wearemudlark.com @topfife 11/07/12

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