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Social Intelligence Summit

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Social Intelligence Summit

  1. 1. CCOONNNNEECCTT FFRRIIEENNDD SSOOCCIIAALL BBRRAANNDD RREECCOOMMMMEENNDD LLIIKKEE GGRROOUUPPSS TTWWEEEETT NNEETTWWOORRKK OONNLLIINNEE @@ RREEPPUUTTAATTIIOONN SSTTRRAATTEEGGYY BBUUSSIINNEESSSS WWEEBB 22..00 UUSSEERR TTOOOOLL DDAATT RRSSSS PPOODDCCAASSTT TTWWIITTTTEERR FFEEEEDDBBAACCKK TTAARRGGEETT ++11 TTRREENNDDIINNGG LLAAUUNNCCHH RREEQQUUEESSTT YYOOUUTTUUBBEE LLIINNKKEEDDIINN WWEEBB FFOOLLLLOOWW MMIICCRROOSSIITTEE MMYYSSPPAACCEE EENNGGAAGGEE PPUURRCCHHAASS SEEAARRCCHH LLOOYYAALL CCUUSSTTOOMMEERR FFAACCEEBBOOOOKK CCAAMMPPIIAAGGNN ## SSUURRVVEEYY CCIIRRCCLLEESS EEMMAAIILL CCOONNNNEECCTTIIOONNSS SSEEOO CCOONNVVEERRSSAATTIIOONN CCOOMMMMUUNNIITTYY PPRROODDUUCCTT BBLLOOGGGGEERR SSEERR #Insights, Analytics & Measurement #Governance & Tool Evaluation Frameworks #Reputation & Risk Management #Competitive Intelligence & Insights #Product Development & Innovation 2014Social IntelligenceMay 5 & 6, San Francisco
  2. 2. CCOONNNNEECCTT FFRRIIEENNDD SSOOCCIIAALL BBRRAANNDD RREECCOOMMMMEENNDD LLIIKKEE GGRROOUUPPSS TTWWEEEETT NNEETTWWOORRKK OONNLLIINNEE @@ RREEPPUUTTAATTIIOONN SSTTRRAATTEEGGYY BBUUSSIINNEESSSS WWEEBB 22..00 UUSSEERR TTOOOOLL DDAATT RRSSSS PPOODDCCAASSTT TTWWIITTTTEERR FFEEEEDDBBAACCKK TTAARRGGEETT ++11 TTRREENNDDIINNGG LLAAUUNNCCHH RREEQQUUEESSTT YYOOUUTTUUBBEE LLIINNKKEEDDIINN WWEEBB FFOOLLLLOOWW MMIICCRROOSSIITTEE MMYYSSPPAACCEE EENNGGAAGGEE PPUURRCCHHAASS SEEAARRCCHH LLOOYYAALL CCUUSSTTOOMMEERR FFAACCEEBBOOOOKK CCAAMMPPIIAAGGNN ## SSUURRVVEEYY CCIIRRCCLLEESS EEMMAAIILL CCOONNNNEECCTTIIOONNSS SSEEOO CCOONNVVEERRSSAATTIIOONN CCOOMMMMUUNNIITTYY PPRROODDUUCCTT BBLLOOGGGGEERR SSEERR Joseph Nolan Head of Social Media StubHub Simon Zhang Sr. Director of Business Analytics LinkedIn Sudha Jamthe Business Leader – Digital, Mobile, eCommerce eBay, Inc John Mark Troyer Director, Social Media Evangelist VMware Alex Flagg Director of Customer and Marketing Insights Hewlett-Packard Cory Edwards Head of Social Media Business Center of Excellence Adobe Richard Margetic Director of Social Media, Small Business Group Intuit Bill Johnston Director MFG 360 Community & Customer Experience Autodesk Mia Dand Group Manager, Community Google Holly Nielsen GTS US Social Media Leader IBM Featured Presenters Rik Walters Director, Digital & Social Media Strategy Hollenbeck Associates (formally at Spigit) Greg Birgfeld Associate Director, Social Media and Analytics Onyx Pharmaceuticals/Amgen Tony Obregon Global Social Media Manager Avanade (Microsoft & Accenture) Beatrice Zalenko Manager, Social Media Analytics Program Oracle
  3. 3. Monday, May 5th 8:00 AM Registration & Continental Breakfast 8:30 AM Opening Address: Driving Product Innovation through Social Intelligence Utilize social media and community to glean real-time insights and collaborate throughout the development process, from idea to go to market 9:45 AM Social Media Center of Excellence Establishing social media leadership to align strategic objectives, manage use as organization-wide tool and provide standardization 11:00 AM Social Reputation Management Framework for monitoring & proactively managing an organization’s online reputation 12:00 PM Lunch & Networking Break 1:00 PM Insights, Analytics & Measures Identify business risks, opportunities and better predict change through social media data Social Media Tool Evaluation Navigating the landscape of social media management & measurement tools 2:15 PM Social Media Brand Impact Monitoring and analysis of social media trends and their impact on the company brand and internal social media strategies Social Competitive Intelligence Understand what and how to measure to gain competitive intelligence, market strategy and insights 3:30 PM Convergence Social & Mobile Mobile channels’ impact on social media strategy and insights 4::30 PM Networking Reception Tuesday, May 6th 8:30 AM Keynote: Social Media Big Data Analytics Leverage the breadth of structured and unstructured data to develop social media insights 9:45 AM Social Media Trends that Influence Business Decision Making Top trends in social media that influence business digital strategy 11:00 AM Effective Growth Hacking Utilize social media insights, analytics and creativity to develop and grow your customer base Social Media for B2B Driving results, engagements and insights in a B2B environment 12:00 PM Lunch & Networking Break 1:00 PM Leveraging “Likes” into Sales Lead generation and insights through social media engagement Social Media Content Optimization Developing content that drives engagement and ROI 2:15 PM Closing Keynote: The Social Enterprise Social media is redefining how organizations are communicating both internally and externally. What does the future hold for organizations in a connected social media world? 3:15 PM Adjourn Agenda-at-a-glance
  4. 4. CCOONNNNEECCTT FFRRIIEENNDD SSOOCCIIAALL BBRRAANNDD RREECCOOMMMMEENNDD LLIIKKEE GGRROOUUPPSS TTWWEEEETT NNEETTWWOORRKK OONNLLIINNEE @@ RREEPPUUTTAATTIIOONN SSTTRRAATTEEGGYY BBUUSSIINNEESSSS WWEEBB 22..00 UUSSEERR TTOOOOLL DDAATT RRSSSS PPOODDCCAASSTT TTWWIITTTTEERR FFEEEEDDBBAACCKK TTAARRGGEETT ++11 TTRREENNDDIINNGG LLAAUUNNCCHH RREEQQUUEESSTT YYOOUUTTUUBBEE LLIINNKKEEDDIINN WWEEBB FFOOLLLLOOWW MMIICCRROOSSIITTEE MMYYSSPPAACCEE EENNGGAAGGEE PPUURRCCHHAASS SEEAARRCCHH LLOOYYAALL CCUUSSTTOOMMEERR FFAACCEEBBOOOOKK CCAAMMPPIIAAGGNN ## SSUURRVVEEYY CCIIRRCCLLEESS EEMMAAIILL CCOONNNNEECCTTIIOONNSS SSEEOO CCOONNVVEERRSSAATTIIOONN CCOOMMMMUUNNIITTYY PPRROODDUUCCTT BBLLOOGGGGEERR SSEERR Social Intelligence 2014 is a comprehensive education and networking forum designed for professionals that work in business intelligence, strategy, development, product, customer, marketing and leadership functions. This summit is focused on using social media as a business intelligence tool and features advanced case studies, high-level keynotes and best practice sessions designed to help organizations draw insights, grow their customer base, innovative their products and interact with their target market through the social web. This is a vendor neutral event that is not focused on software or external solutions, just innovative best practices, case studies and lessons learned that result in tangible strategies and methodology that you can take back to your organization and implement. C-Level Strategy Officers Innovation Officers Customer Officers Marketing Officers Executive Officers Sales Officers Managers, Directors & VPs of Business Intelligence Insights Product Development Business Development Customer Experience Social Media Marketing Communication Public Relations Community Customer Care ….anyone handling organizational intelligence, customer, or strategy initiatives
  5. 5. 8:00 AM Registration & Breakfast 8:30 AM Driving Product Innovation through Social Intelligence Utilize social media and community to glean real-time insights and collaborate throughout the development process, from idea to go to market  Social Media's evolution into a transformational business intelligence tool  Mapping social tools and touch points effectively to PLM stages  Capturing product knowledge and feedback through community management  Co-create with your customers through facilitated ideation  Look outside to the growing crowd source and expertise marketplaces  Managing the social risks of PLM data 9:45 AM Keynote: Social Media Center-of-Excellence Establishing social media leadership to align strategic objectives, manage use as organization-wide tool and provide standardization  Cultivating “Social by Design” and experience thinking throughout the enterprise  Ensuring a business functions ability to lay an operational foundation to integrate social business objectives  Blueprint & framework for operationalizing Social Media COE initiative  Governance, Enablement, Measurement & Innovation as four pillars of social media use  Incorporating key policies, procedures and processes to reduce risk and increase transparency 11:00 AM Social Reputation Management Framework for monitoring & proactively managing an organization’s online reputation  Understanding importance of honesty and transparency in social conversations  Creating a social presence that encourages the spread of positive feedback  Listening, responding and engaging: establishing organizational-wide practices and methods to handle social business conversations and inevitable crisis  Measuring and tracking the conversation Monday,May 5th Day 1 Keynotes 510-984-3026 www.gatewayanalyticsnetwork.com For group rates or detailed speaker information contact Alex Smith: asmith@gmi-solutions.com
  6. 6. Day One, May 5th Break-Outs; Best practices, case studies, workshops and strategy sessions 1:00 PM Insights, Analytics & Measures Identify business risks, opportunities and better predict change through social media data  Understanding patterns in large data sets to spot trends  Aligning the best predictive models that fit with social data  Finding critical correlations and trends that will lead to actionable insights  Techniques to ensure feasible models, increase accuracy and reduce variance 1:00 PM Social Media Tool Evaluation Navigating the landscape of social media management & measurement tools  Framework for evaluating and choosing the most appropriate social media tools  Mapping & analyzing the unique needs and critical features for your organization, product or service  Selecting complimentary tools to increase efficiency and usefulness  Capitalizing on open-source and free applications/tools 2:15 PM Social Media Brand Impact Monitoring and analysis of social media trends and their impact on the company brand and internal social media strategies  The brand message is organizational-wide. Everyone is a potential mouthpiece, CEO to employee, Public Affairs to general employee  Two listening strategies that must occur simultaneously, listen as the brand and as a participant  Brand listening: What is being said about your company and what content is perceived as valuable and authentic  Participant Listening: What are the conversations that are your audiences are having in general, how do they interact and what is their “digital language”  You must make your brand part of their lives, not make your audience part of yours 2:15 PM Social Competitive Intelligence Understand what and how to measure to gain competitive intelligence, market strategy and insights  Listen, categorize and analyze conversations to gain intelligence  Data management practices for effective usage and analytics  Converting social media data into customer and competitor insights  Evaluate tools and techniques for collecting and categorizing social media data 3:30 PM Convergence of Social & Mobile Mobile channels’ impact on social media strategy and insights  How does mobile marketing use social channel? Is that a social strategy or mobile strategy?  How do you optimize social channels for mobile downloads of your core products?  How does your user behavior change as they become multichannel and multi-device customers?  How does your metrics change as users attention space reduces with mobile snacking? There is another phenomenon of "Internet of Things" with wearable devices hitting us. This offers proliferation of devices and offers more touch points to the customer. These gadgets come with social features where customers share data e.g. Solar panels on rooftops sharing how many watts of electricity was produced by you vs your neighbor; Competitive Jogging devices shared by users. Where is the opportunity for building customer intimacy with their data they willingly share to delight their experience. Session – Hear a 20 min keynote on convergence of Mobile and Social. Then hear from a panel of industry experts on how they are optimizing this convergence and what customer insights are they utilizing to build out their customer strategy along all customer touch points. 510-984-3026 www.gatewayanalyticsnetwork.com For group rates or detailed speaker information contact Alex Smith: asmith@gmi-solutions.com
  7. 7. 510-984-3026 www.gatewayanalyticsnetwork.com For group rates or detailed speaker information contact Alex Smith: asmith@gmi-solutions.com Tuesday, May 6th Day 2 Keynotes 8:00 AM Registration & Breakfast 8:30 AM Social Media Big Data Analytics Leverage the breadth of structured and unstructured data to develop social media insights  Utilizing analytics to identify customer and product trends  Text mining methods to identify threats and opportunities to brand and reputation  Turning the tide on “too much data” to streamline and focus on the most crucial insights  Data integration techniques to merge social data and traditional BI data  Develop a line of site to the unique needs of different social media users 9:45 AM Social Media Trends that Influence Business Decision Making Top trends in social media that influence business digital strategy  How social media creates value for your business  Gain insight into who is your social media audience and ensure social media strategy aligns with targeting strategies  Look at social media metrics that are influencing business and digital strategy  Breakthrough the social clutter to reach the right audience and draw the right insights
  8. 8. Day Two, May 6th Break-Outs; Best practices, case studies, workshops and strategy sessions 11:00 AM Effective Growth Hacking Utilize social media insights, analytics and creativity to develop and grow your customer base  Analyzing customer & user sentiments in a “growth” lens to pinpoint opportunities  Inspiring creative variations on traditional processes  Understanding the key components of viral growth and organic network effects  Applying advanced A/B testing and automation techniques 11:00 AM Social Media for B2B Driving results, engagements and insights in a B2B environment  B2B vs. Consumer social media behaviors  Develop and orchestrate an integrated, multi-channel editorial and SEO plan  Develop a community and influencer engagement program  Develop social media governance and internal ambassadors  Understand demand and lead generation that works in a social context 1:00 PM Leveraging “Likes” into Sales Lead generation and insights through social media engagement  Combining customer, competitor and influencer data to create a true, real-time picture of target markets  Aligning key social media indicators with your sales pipeline  Capitalizing on customer advocacy and loyalty  Establishing an online presence that is a respected resource and an involved part of an online community  Lead nurturing and relationship building through online personas 1:00 PM Social Media Content Optimization Developing content that drives engagement and ROI  B2B vs. Consumer social media behaviors  Develop and orchestrate an editorial plan to reach your B2B audience  Develop social media governance and internal ambassadors  SEO with social media for the B2B customer  How to measure your share of the conversation 2:15 PM The Social Enterprise Social media is redefining how organizations are communicating both internally and externally. What does the future hold for organizations in a connected social media world?  What is trending now and what will be trending in the future  Challenge current concepts and strategies to better position your company for future opportunities  Share stories from the field, scenarios and outcomes for future planning  Discuss the future of social media and the “fast track” to social media intelligence optimization 510-984-3026 www.gatewayanalyticsnetwork.com For group rates or detailed speaker information contact Alex Smith: asmith@gmi-solutions.com
  9. 9. Attendees come to learn innovations, best practices and thought leadership in social listening, intelligence and analytics. Equally important is the change to meet with peers with like interests. Generating relationships nurtures professional growth and the ability be better social practitioners. Keeping this in mind, attendees are given a chance to network with colleagues from different industries and backgrounds. This event includes a number of valuable networking opportunities over the course of three days, including an event-launch cocktail reception, multiple networking breaks and a networking reception. Additionally, pre and post-event forums are available to meet peers prior to the event and stay in touch following this engagement’s closure. Organizations that attended 2013 events include: Accuray  Actelion Pharmaceuticals Adobe Systems  Affymetrix  AGCO  Alere Allstate  American Superconductor  Amway Amica Mutual  AppliedMicro Circuits Appro  Array BioPharma  Audi  Atmel AutoTrader.com  Bank of the West  BASF Beekley  Blessing Health  Bose Corporation Briggs International  Cadence Carlson Cedar Sinai  Celanese Corporation Centura Health  Cepheid  Charles Schwab Chik-Fil-A  Chipotle  Chiquita Cisco  Citrix  CNN  Comcast  ConAgra Copa Airlines  Cox  Dean Foods  Diebold Dolby  Dominoes  Electonic Arts  eBay EJ Gallo  Emerson  England Logistics Eon US  Ericsson  ESPN  Exelon Corporation Expedia  F5  Facebook  FedEx Ferring Pharma  Fifth Third Bank  FL Smidth Flour  Foot Locker  FW Murphy  Gap Inc. Genentech  Gilead  Grant Thornton LLP JCI  JDS Uniphase  JP Morgan Juniper  Genworth  Hamilton Beach Brands, Inc. Hardies  Harvard Clinical Research Institute IHG  IMClone  Infinity Pharmaceuticals Ingram Micro  Intuit  Jabil Circuit JCI  JDS Uniphase  Johnson Matthey JP Morgan  Juniper  Keurig Kaiser Permanente  KLA-Tencore Lam Research  Lancer Corp  Land O’ Lakes Levi's  Lexis Nexis  Liberty Mutual Group Life Technologies  McDean Maxwell Technologies  Maxygen, Inc. Macys.com  Mercedes-Benz USA  MGM Resorts Micron Technology  Microsoft Corporation Mutual of Omaha  Nestle  NetApp Nike  Nissan  Omnicell, Inc. Papa Murphy’s Intl.  PayPal Popeyes® Louisiana Kitchen  Procter & Gamble RCI  Rent-A-Center  Research In Motion Roche  SanDisk  Sara Lee  Scottrade Sephora  Stryker  Symantec  Tibco URS  USAA  Visa Inc  Vonage WellPoint, Inc.  Wells Fargo  Turner Sports Sony Playstation  Sigma-Aldrich  Qwest HighMark Inc  InComm  Netsuite Parker Hannifin  SunTrust Bank  UTi Blue Cross  Gen-Probe  Lockheed Martin Ventura Foods  Syncapse  Assurant Solutions Abbott Laboratories  Certiport  Camden JDSU  Robert Half International  Pamlab Harley Davidson  Safeway  Onvia Bally Tech  Planview  Manheim 510-984-3026  www.gatewayanalyticsnetwork.com For group rates or detailed speaker information contact Alex Smith: asmith@gmi-solutions.com
  10. 10. Reservations: 1-888-627-8404 Mention the Gateway Analytics Network to the customer service agent to receive this exclusive reduced rate. Online Reservations: TBD Gateway Management is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. Program Level: Basic Delivery Method: Group-Live Prerequisites: None Advanced Preparation: None Earn CPEs CPE Credits: 13 Room Rate $ 189.00 /night Area – San Francisco International Airport Located near San Francisco International Airport, our venue provides excellent access to Bay Area transportation as well as all the city has to offer. Gateway Management has on-the-ground knowledge of the area’s best restaurants, hotels and shows to maximize your experience outside the Summit. Hotel and Accommodation Facilities Our venue’s excellent location offers easy access to the entire San Francisco Bay Area. We have scouted locations throughout the region and find that the Westin San Francisco Airport offers excellent accommodations, a unrivaled meeting environment and tremendous value. Travel This event is best accessed by-way-of San Francisco International Airport. A hotel shuttle leaves every 20 minutes from SFO, directly to the event location. Oakland International Airport offers another convenient traveling option for our non-local guests and can be accessed by BART trains or taxi cabs. Venue – Westin San Francisco International Airport The Westin San Francisco Airport 1 Old Bayshore Highway Millbrae, CA 94030
  11. 11. Social Intelligence 2014 Registration & Contact Information 510-984-3026  www.gatewayanalyticsnetwork.com Call 510-984-3026 Fax 510-380-7377 Online www.gatewayanalyticsnetwork.com For group discounts, packages and local information please email Alex Smith: asmith@gmi-solutions.com Social Intelligence 2014  Early Registration Includes Monday & Tuesday event plus networking reception $ 1,599.00  Standard Registration Includes Monday & Tuesday event plus networking reception $ 1,799.00  Additional Attendee Includes Monday & Tuesday event plus networking reception $ 1,299.00  3 Attendee Rate Includes Monday & Tuesday event plus networking reception $ 3,999.00 For “Early Registration”, register by March 31st , 2014 Attendee Information Attendee Name Title Organization Email Phone Number Additional Attendee Name Title Email Additional Attendee Name Title Email Payment Information  Check/Purchase Order  Credit Card Name on Card Card Number Expiration Date CV2 (card verification number) Billing Address City/State/Zip Pay By Check: Checks should be made payable to Gateway Management. The mailing address for checks and tax forms is: Gateway Management 2625 Alcatraz Avenue, #341, Berkeley, CA 94705 Cancellation/Rescheduling Policy: All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit toward current or future Gateway Management programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future Altamont Group programs.

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