Presentation Tony Hollingsworth gave on behalf of Saasu.com at CeBIT Australia 2012.

1. Creating Passionate Customers
Creating Passionate Customers
with Connected Media
with Connected Media
Tony @Hollingsworth @Saasu
Saasu Evangelist

2. Creating Passionate Customers
with Connected Media

3. Creating Passionate Customers
Creating Passionate Customers
with Connected Media
with Connected Media
• Service = Happiness
• Listen
• Don’t ONLY Broadcast

4. Creating Passionate Customers
Creating Passionate Customers
with Connected Media
with Connected Media
• Be Where the People Are
• Be Helpful
• Build Community
– Be Memorable
– Army of Sales People Passionate about
your Product

5. Creating Passionate Customers
Creating Passionate Customers
with Connected Media
with Connected Media
dd Image Courtesy of @ScottGould – WeAreLikeMinds.COM

6. Creating Passionate Customers
Creating Passionate Customers
with Connected Media
with Connected Media
• Service = Happiness
• Listen
• Don’t ONLY Broadcast

7. Creating Passionate Customers
with Connected Media

8. Creating Passionate Customers
with Connected Media

9. Creating Passionate Customers
Creating Passionate Customers
with Connected Media
with Connected Media

10. Creating Passionate Customers
with Connected Media

11. Creating Passionate Customers
Creating Passionate Customers
with Connected Media
with Connected Media
• Be Where the People Are
• Be Helpful
• Build Community
– Be Memorable
– Army of Sales People Passionate about
your Product

12. Creating Passionate Customers
with Connected Media

13. Creating Passionate Customers
with Connected Media

14. Creating Passionate Customers
with Connected Media

15. Creating Passionate Customers
with Connected Media

16. Creating Passionate Customers
with Connected Media

17. Creating Passionate Customers
with Connected Media

18. Creating Passionate Customers
Thank you – Question Time!
with Connected Media
Saasu.com
@Saasu
@AskTonyIT
@Hollingsworth