1.
Does your brand have
a plan for mobile?
@getflockler
@tonihopponen

2.
Brands become
publishers

3.
mb.mercedes-benz.com

4.
iq.intel.com

5.
Why brands should
have a plan for mobile?

6.
1 billion
smartphone subscriptions
Source: Morgan Stanley, KPCB

7.
1/3 of USA Adults Own Tablet

8.
21 %
exclusively through
mobile devices on
Facebook
Source: VentureBeat

9.
72% of consumers think it’s important for brands to
have a mobile & tablet -friendly site
Source: AdAge

10.
96 %
have come across a site
that wasn’t mobile-friendly
Source: AdAge

11.
Do brands need to
develop apps?

12.
3 Ecosystems, thousands of devices

13.
15
the average consumer
uses only 15 apps per week
Source: TechCrunch

14.
Your application is competing against user’s favourite applications

15.
Web applications?

16.
Responsive design - optimized for all devices
original image: http://www.dotcominfoway.com/blog/responsive-web-design-infographic

17.
ONE URL

18.
♥

19.
Social Magazines

20.
Combine editorial and social content (e.g. tweets, videos & images)

21.
Publish beautiful magazines for iPad and other tablets, mobile & web

22.
Toni Hopponen
toni@flockler.com
twitter: @tonihopponen
www.flockler.com