A copy of the slides used in Aren Grimshaw's presentation entitled 'Social Media for Business' presented on behalf of Business Link at the Royal Cornwall Showground, Wadebridge on Thursday 6th May 2010. Many of the images and text (underlined) hyperlink to further resources. To arrange for a presentation on the subject of using Social Media within the Small to Medium Enterprise please email Aren at Tonick Media on aren@tonickmedia.com.

1. Social Media for Businesspresented on behalf of Business LinkThursday 6th May 2010

2. Before we get started… Who Am I?

3. 60% of European Consumers now engage with Social Media on a regular basis 64% of UK Companies say they have experimented with Social Media However…

4. This leaves some important questions unanswered… What is Social Media? Is it just another fad? Is anyone making any money? Where do I start?

5. What is Social Media?

6. “Media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques.” Wikipedia Definition

7. or “...it’s how people read, discover and share information.”

8. Social Media Marketing is about using Social Media to engage with online communities to generate exposure, opportunity and sales

9. Key Aspects & Terminology Web 2.0 Real Time Viral Authentic UGC & CGM Sociological / Technological

10. The Technology

12. Social Media Platforms Blogs Social Networks Wiki Sites File Sharing Sites Social Bookmarking Live Streaming Forums Aggregators

13. What is Facebook? Launched 2004 400m Active Users 50% are between 25-49

14. Latest Statistics 50% log on in any given day 100m+ access via mobile devices (twice as active) 35m+ users update their status each day 60m+ status updates posted each day 5bn+ pieces of content shared per week Source: http://www.facebook.com/press/info.php?statistics

15. An Averege user… 130+ Friends 55 minutes on the site per day Is connected to 60 pages, groups &events Adds 25 comments to content each month Creates 70 pieces of content each month Source: http://www.facebook.com/press/info.php?statistics

17. Some Statistics 77% active internet users read blogs 133m+ blogs 55% more traffic

20. Blogging Platform

21. Search Engine

22. Focus Group

24. An Average user… 31 126 Followers 75% of traffic comes from third-party apps 37% of active users use their phone to tweet

25. A Typical Profile Location Web Address Avatar Bio Custom Background

26. What is LinkedIn? ‘Professional Network’ 65m+ members 150 industries 200 countries / territories

27. Some Statistics 1 new user per second £68,000 Average earnings 46% decision makers

29. Where do I start?

30. The CARAT Planning Process Community Targets C Aims & Objectives A Resources Available R Approach or Strategy A Technology to be Used T

31. The notion of community, refers to a group of people united by at least one common characteristic.Source: http://www.cdc.gov/phppo/pce/part1.htm

32. To some people it’s a feeling, to some people it’s relationships, to some people it’s a place, to some people it’s an institutionSource: http://www.cdc.gov/phppo/pce/part1.htm

33. Each individual may be part of many different communities

34. Innate / Experiences Male 28 Years Old Father of 2 Children Working in a small business Interests Social Media Business ‘Social Good’ Geographic St.Austell Cornwall United Kingdom

35. Identifying Communities

36. Defining Your Objectives SEO: link building, content factors Marketing: Promote business, brand awareness Sales: New contact routes, increase purchasing Engagement: Increase loyalty, foster word of mouth Research: Identify trends / niches, consultation PR: Manage reputation, get news out Management: Collaboration, knowledge sharing Calculate potential returns and define KPIs

37. Allocating Resources Budget Skills Staff Gaps Business As Usual (BAU) Time

38. The Approach

39. The VCP Rule Visibility Credibility Profitability

40. The VCP Rule Visibility Reach but no Results (Technology Centred Approach)

41. The VCP Rule Credibility No chance to connect – no results (Content Focused Approach)

42. Profitability Long Term vs. Short Term Factor in Cost Savings Utilise New Contact Routes Keep an eye on KPIs Review & Tweak Regularly

43. Visibility

44. Credibility

45. Some Examples

53. Is anyone making any money?

54. Results: Business Cornwall

55. The Results: 207 Comments 365 Facebook Fans 1,259 Twitter Followers 21,867 Reads on Scribd 73% Increase in Unique Monthly Visitors 97% Increase in Monthly Visits Case Study: Business Cornwall

56. Results: UKNetWeb

57. 500% increase in new business enquiries through social networks 2/3 of all enquiries through social networks 100% Increase in Average Order Values Opened up UK & International Markets Results: UKNetWeb

58. Results: More Examples Dell $7m Twitter Sales Twestival (2010) SW / Wales Region approx. £20,000 to date UK £62,000 to date Surfers Against Sewage New members, increased activity Tonick Media

59. Where do I start?

60. Your First Steps Start building your social & professional networks with the people you know Explore Social Media content around subjects of interest (Real time)

61. Google Show Options

62. Google Show Options

63. Your First Steps Start building your social & professional networks with the people you know Explore Social Media content around subjects of interest (Real time) Identify interesting sources & people – what makes them worth listening to? Try engaging with content through comments, messaging etc

64. Tips & Advice Quality wins over Quantity Aim for a dialogue (engagement)Social Media is not a broadcast medium Think about your story Use a variety of media Review regularly and tweak

65. Get it right… Increased brand awareness & credibility Increased web traffic & website engagement Higher average order values More repeat business, increased loyalty Reach into new markets / existing markets Insight into customer opinions & opportunities More sales & increased profitability

66. Additional Training & Support Social Media for the Small to Medium Enterprise2 Day Course (Funding Available subject to Eligibility) Research & Strategy Bespoke Training Courses Consultancy & Mentoring Implementation & Automation Content Production – Audio, Video, Web & Writing

67. For More information Message me on Facebook, Twitter, LinkedIn or any other social network you find me on Check out the blog at www.tonickmedia.com/blog Give me a call – 01209 718688 / 07501 259000 Send me an email - aren@tonickmedia.com

68. @arengrimshaw www.tonickmedia.com www.slideshare.net/tonickmedia