Social Media Outreach Leadership Institute Presentation Church of the Resurrection, Leawood, KS Using Social Media for Ministry & Outreach October 3. 2-12 Toni Birdsong & Tami Heim

1. Social Media Outreach:
For Such a
Time as This
Toni Birdsong & Tami Heim
co-authors, @stickyJesus: how to
live out your faith online

2. Outcomes:
• Understand the Social Frontier
• Shift Your Thinking About It
• Formulate a Game Plan to GO In!

3. Harvard Business Review Study
The 12 Major Benefits Of Social
Media
2100 Organizations Polled/Analyzed
1. Increased awareness of the organization = outreach
2. Increased traffic to website = exposure
3. Greater favorable perceptions of the brand = communicate God’s
Love
4. Able to monitor conversations about the organization = fact vs.
truth; what people think of you/God
5. Able to develop targeted marketing activities = target need in
community; put $ there
6. Better understanding of customers perceptions of their brand =
fact vs. truth; what people think of you/God
Go into all the world and preach the gospel to the whole creation. Mark 16:15

4. continued . . .
7. Improved insights about their target markets = what’s going on
in hearts around us
8. Identification of positive and negative comments = know your
allies; know your enemies
9. Increase in new business = more hearts saved; more members;
future of the church
10. Identification of new product or service opportunities = times
change—is the delivery (not content) of your message relevant?
11. Ability to measure the frequency of the discussion about the
brand = is your church on people’s mind; trends/seasons?
12. Early warning of potential product or service issues = cultural
warning signs around the church
And this gospel of the kingdom will be proclaimed throughout the whole world as a testimony
to all nations, and then the end will come. Matthew 24:14

5. Stats.
What’s it matter?
• One in every nine people on Earth is on Facebook =
digital migration enormous
• People spend 700 billion minutes per month on
Facebook = more than church
• Each Facebook user spends on average 15 hours and 33
minutes a month on the site = are we that captivating with
OUR message?
• 30 billion pieces of content is shared on Facebook each
month = people share what moves them.
• 190 million average Tweets per day occur on Twitter =
people WANT to talk
• There are now roughly 100 million active Twitter users
(100 inactive) = Lots of people
• Google+ has more than 25 million users = more
networks each year pop up AND migration to new digital
channels (customized/improved) remains
• YouTube has 490 million unique users who visit every
month = video is important
Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook
Declare his glory among the nations, his marvelous works among all the peoples! Psalm 96:3

6. continued . . .
stats: what’s it matter?
• 300,000 users helped translate Facebook
into 70 languages = digital global outreach
others are setting up
B2C Facebook interaction is 30% higher than
average on Sundays. = what are people
searching for?
• 4.8 billion people now own mobile phones.
Just 4.2 billion own a toothbrush. =
communication over hygene? Hmmm.
• Social media sites and blogs reach 80% of
all U.S. internet users. = Content is king in
influencing.
Blogs are the single most important inbound
marketing tool. = Ditto.
Sources: Mindjumper, Jeff Bullas, Marketing Charts, emarketer, Facebook

7. The New Frontier
Political: Social media in the U.S. deciding elections
Global: Even terrorists use social media to mobilize & intimidate
Legal: In Australia court notices can be served through
Facebook.
Professional: Hirings/firings decided via social profiles.
Financial: Future employment decided on social media.
Education: Academics transferring incresingly online.
Social: Marriage partner (1/5) decided online.
Eternal: More churches streaming services; entire now
churches online. Decisions for Christ every day online.
“of the sons of Issachar who had understanding of the times, to know what Israel ought to
do,” 1 Chron. 12:32

8. leadership
eMarketer Study: Top executives need to
be involved in social media.
• 77% of buyers say they are more likely
to buy from a company whose CEO uses
social media.
• 94% said C-suite social media
participation enhances a brand image.
• 82% of employees say they trust a
company more when the CEO and
leadership team communicate via social
media.
Do your best to present yourself to God as one approved, a worker who has no need to be ashamed,
rightly handling the word of truth. 2 Tim. 2:15

9. Listen
Respond
community Educate
Influence
Align
Activate
I appeal to you, brothers, by the name of our Lord Jesus Christ, that all of you agree, and that there be
no divisions among you, but that you be united in the same mind and the same judgment. 1 Cor. 1:10

10. Visual Storytelling
Too much information = more
consumption via photos & video
Data: Simply Measured for M Booth
They shall speak of the glory of your kingdom and tell of your power, Psalm
145:11

11. What’s the
Mission?

12. #1 Question:
What are
people looking for?

13. Created to Seek God not Idols
“Men of Athens! I see that in every way you are
very religious. For as I walked around and looked
carefully at your objects of worship, I even found
an altar with this inscription: “To an Unknown
God.” Now what you worship as something
unknown I am going to proclaim to you. The God
who made the world and everything in it is the
Lord of heaven and earth and does not live in
temples built by human hands. . . . God did this so
that men would seek him and perhaps reach out
for him and find him, though he is not far from
each one of us.”
- Acts 17: 22b-24, 27 (Paul)

14. Follow Him
• Pray
• Expand
• Bless
• Enlighten
PRAYER OF JABEZ . . .
Oh, that You would bless me indeed, and enlarge my territory, that Your hand would be with me,
and that You would keep me from evil, that I may not cause pain! 1 Chron. 9:10

15. Words
“But I say to you
that for every idle
word men may
speak, they will
give account of it
in the day of
judgment. For by
your words you
will be justified,
and by your words
you will be
condemned.” Matt
12:36-37, NKJV www.wordle.com

16. The Holy
Spirit
And I will ask the
Father, and he will give
you another
Counselor to be with
you forever—the
Spirit of truth. The
world cannot accept
him, because it neither
sees him nor knows
him. But you know
him, for he lives with
you and will be in you.
John 14:16-17

17. The Big 5
what’s behind your avatar?
• Heart (compassion, charity) I hear
• How-To (information, use)
ya, bro!
• Humanity (imperfections, real)
• Humor (fun, unique, creative)
• Holiness (choosing the higher way)
But you will receive power when the Holy Spirit has come upon you, and you will be my witnesses in
Jerusalem and in all Judea and Samaria, and to the end of the earth. Acts 1:8

18. 15-min. break
(WOO-HOO!)

19. Get a plan

20. Jumpstart
Plan*
• Determine your WHY
• Determine your message
• Target your audience
• Set your goals
• Choose your tools
• Measure your impact
• Be efficient
*see handout to go deeper

21. Determine your
WHY

22. Determine your
MESSAGE

23. You Must Decide:
• Who do I follow?
• Where do I find them?
• Target vs. Advocates

24. Determine your
AUDIENCE

25. Etiquette that
multiplies
• Thank
• Reply
• Re-tweet
• Respond/Interact
• Pose questions
• Lift causes & passions
• Follow Friday

26. How to
#LiveSticky
•
Listen
•
Engage
•
Lead & Lift
• Be Present
•
Include
• Real Relationship
• Compassionate
sticky: The message that holds fast, adheres, and clings to the hearts of every
generation. Eternal content independent of time, change, and cyberspace.

27. Set your
GOALS

28. Lists turn “the flood”
into an intentional stream

29. Choose your

30. Choose your
TOOLS

31. Community
Platforms
• Website
• Blog
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Google +
• YouTube

32. 15-min. break
(WOO-HOO!)

33. Measure your
IMPACT

34. Metrics
•
Google Analytics
•
Tweet Reach
•
Twitalyzer
•
Tweet Stats
•
Peer Index
•
Social Mention
• Facebook
Insights
• Crowd booster
His divine power has given us everything we need for life and godliness through our knowledge of him
who called us by his own glory and goodness. 2 Peter 1:3

35. tweetreach.com
socialmention.com >>>

36. Be
EFFICIENT

37. Efficiency
•
TweetDeck/HooteSuite
• FB Scheduled Posts
• Auto Posting Blog to FB
• Blog to Twitter
• Auto followbacks
• Hashtags
•
Facebook groups
• Twitter Lists
• Kitchen Timer (!)
Yet you do not know what tomorrow will bring. What is your life? For you are a mist that appears
for a little time and then vanishes. James 4:14

38. Got Questions?
ehow.com
makeuseof.com
dummies.com
YouTube.com
Help Centers: FB/Twitter

39. Real
MINISTRY

40. The Hashtag #
#FollowFriday
#FF
# Tworship
#Prayer
#Help
#LiveSticky
#JesusTweeters
#TeamJesus
#URInvited!

41. Go Deeper :
#helpme
#ihatemylife
#help
#pleasepray
The ASK :
• How can I #pray for you today?
• What’s the one thing that keeps you
from giving your heart to #Jesus?
• Do you want to know #Jesus? <link>

42. LOVE VS.
If I speak in the tongues of men and of angels, but have not love, I am a noisy gong or a clanging
cymbal. And if I have prophetic powers, and understand all mysteries and all knowledge, and if I
have all faith, so as to remove mountains, but have not love, I am nothing. If I give away all I have,
and if I deliver up my body to be burned, but have not love, I gain nothing. Love is patient and
kind; love does not envy or boast; it is not arrogant or rude. It does not insist on its own way; it
is not irritable or resentful; ...
1 Cor. 1:1-13
Without love, none of this matters.

43. Recap:
• Understand the Social Frontier
• Shift Your Thinking About It
• Formulate a Game Plan to GO In!

44. • Social Media Strategy Template
& list of Power Tools
• Website Checklist: Ready, Set,
Go Compete!
•10 Commandments
of Twitter

46. www.slideshare.net/
tonibirdsong/