Expert review of a website user experience context - EuroIA 2014

1. Expert review of a website user experience context Tom Van de Zande @tomvdz

2. As a kid, I played with LEGO bricks

3. As a teenager, I discovered computers

4. In my twenties, I devised Devine a university college degree for people with a passion for pixels

5. Today, I play/discover/devise websites at Internet Architects

6. Expert review of a website user experience context

7. Research

8. what if… I merged existing heuristics, principles & checklists into a new framework for evaluation

9. I collected 500+ guidelines, heuristics and checklist items

10. Molich & Nielsen “Heuristic evaluation of user interfaces” 1990 9 / 10 usability heuristics focus on usability

11. User experience design model 2004 7 facets of user experience focus on user experience Morville

12. AnySurfer team Anysurfer Checklist 2006 40 guidelines focus on accessibility

13. 247 web usability guidelines 2009 9 categories, 247 guidelines focus on the web Travis userfocus.co.uk

14. “Cognitive engineering principles for enhancing human - computer performance” 1996 10 principles general focus Gerhardt-Powalls

15. Barker & Weinschenk Weinschenk and Barker classification 2000 20 categories focus on usability

16. Information Architecture Heuristics 2004 5 categories, 20 questions focus on the web Rosenfeld

17. ISO 9421-110: Dialogue principles 2006 7 principles focus on usability Stewart ISO 9421-110

18. Schneiderman usability.gov Research-Based Web Design and Usability Guidelines 2006 — updated in 2013 15 categories, 196 guidelines focus on the web

19. Forrester's Website User Experience Review Evaluation Criteria 8.0 2010 5 categories, 25 questions focus on user experience Sage Forrester

20. I added: Internet Architects Internal guidelines on - mobile & tablet - cross browser compatibility - performance - SEO

21. Building on 25 years of research 1990 1996 2000 2004 Molich & Nielsen Gerhardt-Powalls Barker & Weinschenk Morville 2006 2009 Rosenfeld Schneiderman AnySurfer team Stewart Travis usability.gov ISO 9421-110 2010 Sage userfocus.co.uk Forrester

22. every item was tagged

23. web forms learnability conciseness 34 categories accessibility aesthetic integrity usability desirability usefulness credibility findability disability compliance personalisation SEO context performance cross browser compatibility intuitiveness consistency orientation readability mobile & tablet internal search comprehensibility controllability task orientation ease navigation simplicity cultural propriety satisfaction trust security writing & content quality help, feedback and error tolerance

24. Morville — UX Honeycomb

25. Morville — UX Honeycomb

26. accessibility aesthetic integrity usability desirability usefulness credibility findability disability compliance web forms learnability conciseness personalisation SEO context performance 34 categories cross browser compatibility intuitiveness consistency orientation readability mobile & tablet internal search comprehensibility controllability task orientation ease navigation simplicity cultural propriety satisfaction trust security writing & content quality help, feedback and error tolerance

34. a new model emerged

35. cultural propriety aesthetic integrity help, feedback and error tolerance usefulness usability desirability user experience context factors credibility findability disability compliance learnability web forms comprehensibility task orientation controllability SEO context cross browser compatibility performance intuitiveness consistency readability orientation mobile & tablet conciseness internal search ease navigation simplicity satisfaction personalisation writing & content quality trust security accessibility

36. readability consistency user experience context factors accessibility design

37. user experience context factors objective & measurable

38. From model to checklist

39. Goal: fact driven checklist

40. 1. Long list 400+ questions

41. 2. Filter no feelings here

42. 3. Reduce 196 made it!

43. 4. map each question is mapped onto one or more ux context factors.

44. 5. Scoring method 4. Excellent 3. Good 2. Average 1. Poor 0. Failing

45. 6. Visualization

49. a few examples

50. Case study Europeana Fashion portal

53. cultural propriety aesthetic integrity help, feedback and error tolerance usefulness usability desirability user experience context factors credibility findability disability compliance learnability web forms comprehensibility task orientation controllability SEO context cross browser compatibility performance intuitiveness consistency readability orientation mobile & tablet conciseness internal search ease navigation simplicity satisfaction personalisation writing & content quality trust security accessibility

55. Tom Van de Zande @tomvdz

Expert review of a website user experience context - EuroIA 2014

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Expert review of a website user experience context - EuroIA 2014