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The Emerging Role of the Content Strategist

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Marketing has gone inbound and it needs content to support it. Marketing communications planning has become a lot more tactical, and needs a strategist to guide it.

Publicada em: Tecnologia, Negócios
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The Emerging Role of the Content Strategist

  1. 1. www.tomorrow-people.com THE EMERGING ROLE OF THE CONTENT STRATEGIST
  2. 2. www.tomorrow-people.com We’d like to share 10 compelling stats which we think have driven the emerging role of the content strategist:
  3. 3. www.tomorrow-people.com There are more than 3.5 billion pieces of content (web links, news stories, blog posts, etc.) shared each week on Facebook.
  4. 4. www.tomorrow-people.com B2B companies with over 40 landing pages generate over 10 times more leads than those with only one to five landing pages.
  5. 5. www.tomorrow-people.com 66% of buyers indicate that ‘consistent and relevant communication’ is a key influence in choosing a provider.
  6. 6. www.tomorrow-people.com Segmented emails get 50% more clicks.
  7. 7. www.tomorrow-people.com 53% of people on Twitter recommend companies or their products in their tweets.
  8. 8. www.tomorrow-people.com 78% of internet users conduct product research online.
  9. 9. www.tomorrow-people.com 45 million people view SlideShare presentations each month.
  10. 10. www.tomorrow-people.com 57% 41% 41% of B2B companies have acquired customers through Facebook and 57% through their company blog.
  11. 11. www.tomorrow-people.com Companies that blog 97% more inbound links 55% more web traffic.
  12. 12. www.tomorrow-people.com Inbound marketing costs 62% less per lead than traditional, outbound marketing.
  13. 13. www.tomorrow-people.com As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who:
  14. 14. www.tomorrow-people.com As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who: Understands the impact of all content at each stage of the customer journey and how to optimise it.
  15. 15. www.tomorrow-people.com As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who: Understands the impact of all content at each stage of the customer journey and how to optimise it. Defines which content will be published and why, when and where.
  16. 16. www.tomorrow-people.com As businesses gear up to take full advantage of the opportunities that the digital revolution brings to drive their understanding of customers’ business pains and buying behaviour, content is how they will capitalise on it. Hence the emerging role of the content strategist, who: Understands the impact of all content at each stage of the customer journey and how to optimise it. Defines which content will be published and why, when and where. Creates processes based on data analysis results, which take into account both big picture vision and fine details, to continually improve the content delivered in the strategy.
  17. 17. www.tomorrow-people.com Building a Lean, Mean Sales and Marketing Organisation www.tomorrow-people.com Building a Lean, MeanSales and MarketingOrganisation www.tomorrow-people.com Building a Lean, Mean Sales and Marketing Organisation www.tomorrow-people.com To get more information on improving inbound marketing results, read our eGuide Building a lean, mean sales and marketing organisation. Download Now!

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