1. The document discusses the author's experience in developer relations roles at various companies including Slack, Nexmo, HTML5, Windows Phone, webOS, and PubNub promoting their APIs. 2. It outlines the author's career path from engineering to developer relations in 2010 and mentions traveling internationally for their work. 3. The rest of the document provides information on strategies for developer relations including understanding different learning styles, approaches for visual, auditory, reading/writing, and kinesthetic learners, and tips for documentation, videos, workshops and more.

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Where I Have Been DevRel-ing at:
Slack API Nexmo SMS,
Voice, 2FA API
HTML5 (W3C Rep) &
Windows Phone webOS mobile apps API
& Enyo.js
PubNub
Realtime API

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2010:
The turning point in my career
Engineering → Developer Relations

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Globetrotting
(ooh yeah!)

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Party around the world!
(hell yeah!)

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10. “

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Yes, I am guilty for
creating the illusion too...

12. RealDevRelLife

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Awareness

14. @girlie_mac | @Nexmo
Inspiration

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Outreach

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Engineering &
Dev Product Feedback

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Strategic Partnership
& Ecosystem

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Developer Experience

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Support

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Developer
Education

22. Make it easy for developers to
understand the (APIs | SDKs |
tools | platform | technology)
to build (apps | services)

23. @ https://www.slashdata.co/reports/reach-web-developers

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1. Visual
2. Auditory
3. Reading / writing
4. Kinesthetic
VARK Model Theory - Fleming and Mills (1992)

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Prefers the of information in maps,
diagrams, charts, graphs, flow charts, and all the
symbolic arrows, circles, hierarchies and other
devices
http://vark-learn.com/introduction-to-vark/the-vark-modalities

27. @ http://showmenow.com/

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Prefers information that is “ .”
They learn best from lectures, group discussion,
radio, email, using mobile phones, speaking,
web-chat and talking things through.
http://vark-learn.com/introduction-to-vark/the-vark-modalities

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Prefers information displayed as .
This preference emphasizes text-based input and
output – reading and writing in all its forms but
especially manuals, reports, essays and assignments.
http://vark-learn.com/introduction-to-vark/the-vark-modalities

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Perceptual preference related to the use of
and (simulated or real).
Either through concrete personal experiences,
examples, practice or simulation.
http://vark-learn.com/introduction-to-vark/the-vark-modalities

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34. Applying the theory
for

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● Diagrams
● Images
● Screenshots
● GIF animations
● Videos
● Screencasts

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● Lectures
● Conferences
● Meetups
● Videos
● Webinars / Livecast
● Podcasts
Serverless Chat Bots with Slack & Google Cloud

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● Docs
● Written tutorials
● Technical articles
● Books
● Source code
Probably the most common
learning materials we provide!

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● Real-life experiences (Online or in-person)
● Hands-on tutorials
● Workshops / Labs
● Hackathons

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Percentages of V, A, R, and K scores from Questionnaire
‘‘Understanding Engineering Students’ Learning Styles” (2017) Muna Abdulla O. Balfaqeeh . Ph.D.
International Journal of Linguistics and Communication

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Code samples
● README.md (Doc)
● Written tutorial
● Video tutorial
● Webinar
● Talk / Presentation
● Workshop

53. Also

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https://http.cat

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A diverse DevRel team
inspires diverse audiences

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Helen in Taipei
Tomomi in Tokyo
Multilingual DevRel members and community leaders in the regions

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Captions help non-English speaking audiences too.

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✣ Kindness
✣ Generosity
✣ Thoughtfulness
✣ Understanding
✣ Appreciation
✣ Generosity
✣ Respect for excellence
✣ Mastery
✣ Great care
✣ Attention to detail
✣ Open
✣ Inviting
✣ Receptive
✣ Creative
✣ Unity
✣ Mutual Support
✣ Cooperation

65. We embrace the developer
community with courtesy,
empathy, craftsmanship,
playfulness, and solidarity too!

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Attribution:
Open Emoji by Emoji-One (CC-BY 4.0)