This book goes with the 6 Steps to LinkedIn success presentation.

1. 6 Steps to LinkedIn Success

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Contents
Why LinkedIn
6 Steps to LinkedIn Success
Build a 100% Profile
Establish Important Contacts
Distribut Thought Leading Information
Lead groups and discussions
Leverage Your Network
Get Results
More to LinkedIn
Using Slideshare to Build Content
LinkedIn Advertising to Sell Yourself
Your Score
How Do You Rate?
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Why LinkedIn
LinkedIn boasts over 100 million users globally and is a publicly traded company.
Ticker: LNKD. This business only social media allows every level of business to
connect on the same playing field with the same voice. LinkedIn is the fastest
growing social media for business where you can distribet information, make
contacts and best-of-all, see who has been perusing your profile - are you
connected?
LinkedIn Statistics:
What Do You Use LinkedIn for the Most?
tommy@mindjarmedia.com
O 904.354.2600 /// joannegage@onideas.com

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6 Steps to LinkedIn Success
Build a 100% Profile
Spy on other profiles
Hi-Resoution Picture
“Conversational” Personal Summary
In-Depth Experience Listed
Ask For Recommendations
Make Recommendations
NOTES
mindjarmedia.com | Digital Marketing | Training
OnIdeas.com 6 E Bay Street, Suite 100 /// Jacksonville, Florida 32202 | Analytics

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6 Steps to LinkedIn Success
Establish Important Contacts
Choose Targeted Fields
Reach the 500+ Mark
Connect With Specific Groups
Personalize Your Invitation to Connect
Received Card General Hot Lead
tommy@mindjarmedia.com
O 904.354.2600 /// joannegage@onideas.com

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6 Steps to LinkedIn Success
Distribute Thought Leadership
Become A Resource
Distribute Information
Comment On And Share Information From Users
Send Sales Information Sparingly
Don’t SPAM
Hey buy my stuff, it’s totally great and now it’s 50% off! Here’s a link
that doesn’t work!! www.buystufffocheap.net
Did you know that the competition has messed up every order this
week. Not us! and for a limited time you can get FREE SHIPPING.
Click on this unfunctional link: www.buystufffocheap.net
Have you read the Blog post about our new catalog? You
shouldn’t miss this great deal on all of our items on stock!! This
misspelled link will take you there CLICK IT!:
www.buystufffocheap.net
mindjarmedia.com | Digital Marketing | Training
OnIdeas.com 6 E Bay Street, Suite 100 /// Jacksonville, Florida 32202 | Analytics

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6 Steps to LinkedIn Success
Lead Groups & Discussions
Ask Questions
Take & Distribute Polls
Answer Questions on LinkedIn
Poll Your Audience
How do you _________________ Statistics
at _________________?
DID YOU KNOW?:
All discussions put out to groups go into that network’s inbox.
That is the potential to reach hundreds or thousands of people -
with your message.
tommy@mindjarmedia.com
O 904.354.2600 /// joannegage@onideas.com

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6 Steps to LinkedIn Success
Leverage Your Network
Get Introduced
Through Others
Use Upgrades Like
InMail
InMail
InMail is a service offered from LinkedIn for a fee that allows you to directly target a
potential client in his or her inbox. With this functionality you get:
100% Open Rate: InMail MUST be opened. Otherwise it sits in there inbox
Low Cost: There are several plans to fit budgets if for nothing else but testing
No Reply?: Within 7 days, LinkedIn will credit your money back!
30% More Effective Communication: Compared to email, that is about 40% response rate
Subject: Conference VIP Speaking Opportunity
Mr. Dondrop,
We are holding a seminar at the upcoming conference in Las Vegas in 5 months and
would like to request that you speak for several breakout sessions. Of course, we are
prepared to offer a stippend, all travel accomodation and a negotiable fee for your
efforts. I am connected with your assistant Mary Osworth, so if you would rather I
conduct further conversations with her about your availability, I will do so.
mindjarmedia.com | Digital Marketing | Training
OnIdeas.com 6 E Bay Street, Suite 100 /// Jacksonville, Florida 32202 | Analytics

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6 Steps to LinkedIn Success
Measure Your Performance
MEASURE
Measure Your Performance
Put this kind of information in a spreadsheet and cross-reference your performance with
leads and sales based on the numbers and your time spent:.
How Many Comments in a Month
How Many Connections Made Per Month
How Many Monthly Profile Views
tommy@mindjarmedia.com
O 904.354.2600 /// joannegage@onideas.com

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More To LinkedIn
Utilizing Apps
Market With Ads
Utilizing Apps.
Applications on LinkedIn are a very valuable tool that will set your profile
apart from other people’s in your field. With applications like Slideshare
that allows you to spotlight presentations on your profile or LinkedIn
events to let your network know when the next Chamber event or
conference you are attending is being held - LinkedIn apps launch your
profile well-past novice users.
LinkedIn PPC Advertising
With this amazing targeting tool, reach the decision makers based on their
profile information. Would you like to contact the CEO of a multi-million
dollar company with ads that only speak to 3 - 4 individuals (your market)
AND only pay when you click - LinkedIn allows that.
Are You Prepared?
Get the right covererage for your Commercial
Property from Mark Weyers. >>Learn More
mindjarmedia.com | Digital Marketing | Training | Analytics

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How Do You Rate?
Final Score
16 - 20 You’re among friends. There is no reason to lie.
10 - 15 WOW. You already know the power of LinkedIn!
5-9 Great Start! Taking it to the next level will set you
apart from your competition.
0-4 It’s time to get connected.
tommy@mindjarmedia.com

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Tips & Tricks
LinkedIn has to be a daily routine. This social network can increase your
leads, sales and most importantly, your personal brand. Utilize the tools
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offered through LinkedIn and be a leader in your industry
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Don’t hesitate to contact Mind Jar Media with further questions or concerns
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regarding LinkedIn Strategy and Training. 352-678-1147.
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Notes
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mindjarmedia.com | Digital Marketing | Training | Analytics

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tommy@mindjarmedia.com